You’re driving traffic to your site and you have chats happening, with WhatConverts, you can track where the users came from and what page they began the chat on, but you can also track that chat event in Google Analytics to get a full picture of your clients’ conversion funnels.
Creating a Chat as a Conversion Goal allows marketers to view full marketing data with their goal completions.
In your Google Analytics account, you will see these events come through under “Behavior” and “Events”. To read more about setting up and tracking your Chat events and Goals, visit LiveChat Inc. Integration and Setting up Tracking in Google Analytics.