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    Help Center Integrations Google Analytics Integration

    Tracking Chats in Google Analytics


    New Dashboard
    Legacy Dashboard

    Note: You first need to Connect WhatConverts to Google Analytics.

    1Using events to trigger goal completions can be done by first selecting the "Admin" menu item in your Google Analytics account. Select "Goals" from the View column on the right. Click "+ New Goal".

    1. Goal setup - Choose the "Custom" item just above the continue button. Click "continue".
    2. Goal Description - Give your goal a name such as"Chat" and select the "Event" radio button. Click "continue".
    3. Goal Details - Set the "Action" to the event action; for Online Chats from WhatConverts use Action Equals to "Chat". Click "Save".

    Analytics Chat Tracking

    2When a Chat has tracked in WhatConverts, log into Google Analytics and review your Acquisition traffic data with the Chat Goal selected in the Conversions section.

    Chat Conversions example

    If you have any questions, please contact us here: Contact WhatConverts Support or email support@whatconverts.com

    WhatConverts allows you to track chats inside of Google Analytics through Event Tracking.

    Using events to trigger goal completions can be done by first selecting the top "Admin" menu item in your Google Analytics account. Then, select "Goals" from the View column on the right. Click "+ New Goal".

    1. Goal setup - Choose the "Custom" item just above the continue button. Click "continue".
    2. Goal Description - Give your goal a name such as"Chat" and select the "Event" radio button. Click "continue".
    3. Goal Details - Set the "Action" to the event action; for Online Chats from WhatConverts use Action Equals to "Chat". Click "Save".

    Analytics Chat Tracking
    Now each time a Chat is tracked through WhatConverts we'll send an event to your Google Analytics account. This event will then trigger a goal completion that will make your Google Analytics reporting much richer.

    These goal completions can also be used as Google Ads conversions. This means you can track chats from your website back to a specific campaign and record them as conversions.

      Note: If you are sending Goal Completions as conversions to Google Ads and you have an integration with Google Ads in WhatConverts, you will receive duplicate conversions in Google Ads. To fix this, use either the WhatConverts/Google Ads integration or Google Analytics Goal Completion connection.
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    Whatconverts Features for your Business
    Add Marketing Data to Chat
    Lead Tracking Add Marketing Data to Chat

    WhatConverts reports web chats as a conversion action, revealing which marketing drives chats.

    Filter Leads by Source and Medium
    Lead Management Filter Leads by Source and Medium

    Sort and filter leads so you can easily see which marketing is driving conversions.

    Chat Tracking in Google Analytics
    Lead Tracking Chat Tracking in Google Analytics

    Automatically send chat events to Google Analytics to define conversion funnels.

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    Analytics & Insights Branded Reports

    Use your own branding on WhatConverts reports.

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