To allow WhatConverts the ability to send lead-based events to your Google Analytics account, you'll need to add your Google Analytics tracking ID in your WhatConverts admin area. To get started, log in to your WhatConverts account, under Profile, click "Integrations" and select "Google Analytics".  This is the area where you will add your Google Analytics tracking ID.

To retrieve your Google Analytics UID, sign in to your Google Analytics account. Click on the "Admin" tab at the top and make sure the correct "Account" and "Property" are selected. Then click on "Tracking Info" and select "Tracking Code". You should see your "Tracking ID", copy that value down.

Once you have your Tracking ID, go to your WhatConverts account and paste that value into the field for "Tracking ID". Make sure you paste in the entire value including the preceding UA. Click "Update".

If you're using Google Analytics 4 (GA4), you can find information on how to connect WhatConverts to Google Analytics 4 here: Connect WhatConverts to Google Analytics 4

How to Create a Universal Analytics Property in Google Analytics