According to a recent poll from Search Engine Land, the majority of marketers are having difficulty making the switch to GA4.
The poll, which surveyed around 400 marketers, found the following as of June 30th:
The news doesn’t come as much of a surprise.
Digital marketers have long been complaining about the gaps GA4 leaves in their lead tracking, conversion tracking, and reporting.
Thankfully, there are strong alternatives to GA4 that fill in those gaps.
But responses from this poll show that many marketers are left unsatisfied with Google’s new analytics platform.
And for many marketers, the July 1st transition is the final push they need to find another way to measure the effectiveness of their marketing.
You can learn more about tracking leads in Google Analytics 4 using the resources below:
And if you’re looking for an alternative to tracking leads in GA4, start your free 14-day WhatConverts trial today!
Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.
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