Your Google Ads Look Profitable—Until You Understand How Google Counts Call Conversions
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Product Update: Lightning-Fast Insights with Improved Quick Reports
Quick Reports now has a dedicated button in the Lead Manager for instant access to marketing insights. Get faster data...
Team Member Spotlight: Noelle Gotimer—Melvin’s Walking Buddy & Aspiring Marathoner
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
Law Firm PPC Strategy: Making High CPCs Profitable
Master law firm PPC strategy with lead tracking that connects $150 clicks to $75K cases. Stop wasting budget on unqualified...
The Best Way to Track Calls from Google Ads
What’s the most effective way to do Google Ads call tracking? This post will help you find the right call...
Objection Handling: Turn Client Concerns into Growth Opportunities
Learn effective objection handling strategies for marketers. Turn client concerns into growth opportunities with data-driven responses that convert.
Identifying and Prioritizing High-Intent Buying Signals
Learn how identifying buying signals transforms lead quality and marketing ROI. Stop chasing volume and start targeting high-intent prospects ready...
How Customer Cohort Analysis Reveals Marketing ROI Blind Spots
Customer cohort analysis reveals hidden marketing ROI patterns that aggregate metrics miss. Learn how to group leads by behavior and...
Understand Which Call Lengths Drive the Most Valuable Leads
Discover which call lengths drive the best leads. Use WhatConverts's Leads by Call Duration report to uncover insights and improve...
Beyond Contact Details: Lead Enrichment Data That Predicts Purchase Intent
Discover which enriched data signals truly forecast purchase intent—and how to leverage them for better lead quality and ROI with...
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