G2 Summer ‘25 Reports: #1 Choice for Call Tracking, Attribution, and Analytics

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Competitive PPC Analysis: How to Outperform Your Ads Competition
Learn how to conduct effective competitive PPC analysis in 6 steps. Identify winning competitor strategies and optimize your campaigns for...

Google Ads Conversion Statuses – Did You Know?
WhatConverts lets you see which conversions are sent back to Google Ads. Plus learn how to track, troubleshoot, and manage...

E-Commerce Attribution vs. Lead Attribution: What’s the Difference?
See how lead attribution solves marketing ROI challenges for service-based businesses. Learn to track leads, assign value, and boost revenue.

Product Update: Spain Tracking Numbers Now Available!
Spain call tracking is here! 200+ area codes, easy setup, and tailored pricing. Start tracking calls in Spain with WhatConverts...

Google Ads Optimization: Capacity-Based Ad Spend – Did You Know?
Maximize ROI with capacity-based Google Ads optimization. Tailor ad spend to match service capacity using WhatConverts' powerful tools.

The Quantity → Quality Shift: Agency Boosts Quality Calls & Conversion Rates by 30%
See how one agency's shift from lead quantity to lead quality led to massive gains in marketing effectiveness and ROI.

The Death of the Keyword? Navigating the New Era of Data-Driven Marketing
Shift from keywords to AI-driven marketing! Learn how behavioral data and WhatConverts can elevate your campaigns beyond search terms.

WhatConverts Named a 2024 Culture America Award Winner
WhatConverts wins Culture America Award for prioritizing employee well-being and creating a thriving, people-first workplace. Join our team today!

Best Practices to Track Leads for Service Business Marketing
Learn 5 proven methods to track leads effectively and boost ROI for your service business. Discover insights, tools, and tips...
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