Drive Lead Gen by Gamifying Lead Handling for Store Teams
Best Call Tracking Software for Marketers and Agencies in 2026
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
How to: Learn Whether CPQL Is Improving Over Time
Most agencies optimize month-to-month and react to whatever is in the most recent reports while broader trend lines go unnoticed.
The Reporting Gap That Makes Call-Heavy Accounts Feel Unstable
Call volume is solid, but you still feel uncertain—because you have no idea if those calls were qualified or time-wasters.
Team Member Spotlight: John Tomory—The O.G. WhatConverts User
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
Google Ads Says a Call Is a Conversion—Sales Might Disagree
What is a "conversion," anyway? Sales and marketing have two completely different definitions.
If Your Client Asks "Which Calls Turned Into Revenue," Can You Answer?
All of your graphs are trending up. Yet you can't tell your client what it means for their bottom line.
Why “Call Conversions” in Google Ads Rarely Match What Sales Actually Closes
Google counts calls; sales counts opportunities. These aren't conflicting measurements—they're measuring completely different things.
How Many Conversions Do You Need to Train the Ads Algorithm?
Google's official recommendation for automated bidding strategies is at least 30 conversions within 30 days, but that's the bare minimum,...
Your Google Ads Look Profitable—Until You Understand How Google Counts Call Conversions
Google Ads doesn't count conversions the way you think it does, and what Google counts as a “conversion” isn’t always...
Product Update: Marketing Spend Just Got More Actionable
Track marketing spend by month, include additional costs, and view 12-month performance reports to connect spend to lead outcomes in...
Get the latest from WhatConverts
Monthly marketing advice, delivered straight to your inbox.
