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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Product Update: Spain Tracking Numbers Now Available!
Product Updates

Product Update: Spain Tracking Numbers Now Available!

Spain call tracking is here! 200+ area codes, easy setup, and tailored pricing. Start tracking calls in Spain with WhatConverts...

7 Digital Marketing Myths Clients Often Believe (And How to Set the Record Straight)
Marketing

7 Digital Marketing Myths Clients Often Believe (And How to Set the Record Straight)

Managing client questions can be tough. Here are some useful ‘template’ responses next time you’re challenged on a digital marketing...

The Death of the Keyword? Navigating the New Era of Data-Driven Marketing
Marketing

The Death of the Keyword? Navigating the New Era of Data-Driven Marketing

Shift from keywords to AI-driven marketing! Learn how behavioral data and WhatConverts can elevate your campaigns beyond search terms.

How to Optimize Google Ads to Only Target Qualified Leads
Lead Analytics

How to Optimize Google Ads to Only Target Qualified Leads

Learn how to optimize your Google Ads account to target qualified leads that convert using 8 actionable steps to improve...

WhatConverts Named a 2024 Culture America Award Winner
Product Updates

WhatConverts Named a 2024 Culture America Award Winner

WhatConverts wins Culture America Award for prioritizing employee well-being and creating a thriving, people-first workplace. Join our team today!

7 Lead Generation KPIs (and the One that Matters Most)
Marketing

7 Lead Generation KPIs (and the One that Matters Most)

Learn which lead generation KPIs are the most important for proving the real value of your marketing efforts.

Team Member Spotlight: Aimee Blair—Picross Pro & Undercover Meteorologist
Product Updates

Team Member Spotlight: Aimee Blair—Picross Pro & Undercover Meteorologist

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Product Update: Introducing Quick Reports & Lead Grouping
Product Updates

Product Update: Introducing Quick Reports & Lead Grouping

Lead management just got easier. Announcing major updates to the Lead Manager, letting you make smarter marketing decisions faster than...

Maximize Lead Generation with Multi-Touch Attribution Software
Lead Tracking

Maximize Lead Generation with Multi-Touch Attribution Software

Discover the insights and power of multi-touch marketing attribution. See how WhatConverts helps Orbit Local optimize lead generation.

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