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How to: Get Cost per Lead (Not Conversion) without Doing Math

If your conversions aren’t coming from real leads, “cost per conversion” is a meaningless metric.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

6 Digital Marketing Report Template Ideas to Win Clients Over
Lead Analytics

6 Digital Marketing Report Template Ideas to Win Clients Over

These six digital marketing report template ideas will help you transform your reporting to showcase real ROI and win your...

Should You Hire a Google Ads Specialist? [Flowchart]
Lead Tracking

Should You Hire a Google Ads Specialist? [Flowchart]

It can be difficult to decide whether you should hire a Google Ads specialist. Our guide will help you determine...

Team Member Spotlight: Max Johnston—The True Character Building Pro!
Product Updates

Team Member Spotlight: Max Johnston—The True Character Building Pro!

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Speed Up Qualifying Inbound Leads with Topic Detection – Did You Know?
Lead Analytics

Speed Up Qualifying Inbound Leads with Topic Detection – Did You Know?

Discover how topic detection helps qualify inbound leads by analyzing conversations and intent. Boost lead quality and conversions with smarter...

How to Build a Winning PPC Marketing Budget Proposal
Marketing

How to Build a Winning PPC Marketing Budget Proposal

Boost stakeholder buy-in with a data-driven marketing budget proposal for PPC. Learn how to allocate, forecast ROI, and structure a...

Organic Leads: How to Track and Optimize Your SEO ROI
Lead Analytics

Organic Leads: How to Track and Optimize Your SEO ROI

Discover proven strategies to generate high-quality organic leads through keyword research, testing, and tracking, and transform your organic search from...

Conversation Intelligence: How to Use AI to Convert Call Leads
Marketing

Conversation Intelligence: How to Use AI to Convert Call Leads

Discover how conversation intelligence uses AI to analyze sales calls, qualify leads, and boost conversions.

Marketing ROI: How to Better Measure Marketing Success
Lead Analytics

Marketing ROI: How to Better Measure Marketing Success

Learn how to accurately measure marketing ROI to prove value, optimize campaigns, and secure bigger budgets. Go beyond vanity metrics...

Free Course: Six Steps to Growing Your ROI with WhatConverts
Product Updates

Free Course: Six Steps to Growing Your ROI with WhatConverts

Discover WhatConverts' free course, "Six Steps to Growing Your ROI," and learn how to boost your marketing ROI with effective...

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