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Half of Marketers Predict Proving ROI Will Be a Struggle in 2026

44% of agency marketers say "proving ROI beyond vanity metrics" will be a top three challenge in 2026.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Team Member Spotlight: Trey Flint—Answering His
Product Updates

Team Member Spotlight: Trey Flint—Answering His "Call of Duty"

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Get Lightning-Fast Marketing Insights with Quick Reports – Did You Know?
Lead Tracking

Get Lightning-Fast Marketing Insights with Quick Reports – Did You Know?

Get instant marketing insights with the Quick Report. Track leads, analyze performance, and optimize campaigns effortlessly and efficiently.

How to Set Up Google Ads Offline Conversion Tracking
Lead Tracking

How to Set Up Google Ads Offline Conversion Tracking

The disconnect between online clicks and offline sales is costing you money. Luckily, Google Ads offline conversion tracking is possible—here's...

Product Update: Import Data with Endpoints
Product Updates

Product Update: Import Data with Endpoints

Introducing Endpoints: a powerful new way to send lead data to WhatConverts. Whether you need to upload CSV files or...

9 Best Marketing Reporting Software for Agencies in 2025 (In-Depth Look)
Lead Analytics

9 Best Marketing Reporting Software for Agencies in 2025 (In-Depth Look)

We discuss the 9 best marketing agency reporting tools & software that allow you to send clients lead-driven, easy-to-understand reports...

How to Track the Digital Customer Journey – Did You Know
Lead Tracking

How to Track the Digital Customer Journey – Did You Know

Learn how to track the digital customer journey and unlock actionable insights to refine your marketing strategy with lead tracking...

How to Maximize ROI with Google Smart Bidding
Lead Tracking

How to Maximize ROI with Google Smart Bidding

Learn how to optimize Google smart bidding by feeding it quality lead data that helps target high-value conversions instead of...

How to Measure Marketing Effectiveness in 2025
Lead Analytics

How to Measure Marketing Effectiveness in 2025

To measure marketing effectiveness in 2025, you have to ditch the vanity metrics and focus on leads. It's easier than...

Attribution Models in WhatConverts – Did You Know?
Lead Analytics

Attribution Models in WhatConverts – Did You Know?

Explore the benefits of switching attribution models to improve marketing performance. Discover how the right model can provide clearer insights...

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