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Why Sales Data is Crucial for Marketing Reports
Advertising & Marketing Why Sales Data is Crucial for Marketing Reports by Michael Cooney   ·  Apr 7, 2015

We were missing too many pieces of the marketing picture. Analytics and call tracking gave us a big chunk of...

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Google Analytics Phone Call Tracking Is Easier than You Think
Advertising & Marketing Google Analytics Phone Call Tracking Is Easier than You Think by Michael Cooney   ·  Feb 2, 2015

Here at WhatConverts, I often find that companies have a difficult time connecting their marketing efforts to the calls generated...

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The Dark Side of SEO : True Marketing Case #539
Advertising & Marketing The Dark Side of SEO : True Marketing Case #539 by Michael Cooney   ·  Mar 31, 2015

9am, Monday morning, Jeff is scheduled for a meeting in my office - it sounds like he's having client trouble...

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WhatConverts Website Call and Form Tracking with Reporting Video
Advertising & Marketing WhatConverts Website Call and Form Tracking with Reporting Video by Michael Cooney   ·  Mar 27, 2015

After a simple setup. We start by identifying the source of each person that visits your website. Next! We track...

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Case Study: Proving your Value with Better AdWords Reporting
Advertising & Marketing Case Study: Proving your Value with Better AdWords Reporting by Michael Cooney   ·  Mar 25, 2015

Sticking your neck out there is scary. Marketers stick their neck out all the time to advocate for certain campaigns...

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Ending the Paid vs Organic Search Debate : True Marketing Case #537
Advertising & Marketing Ending the Paid vs Organic Search Debate : True Marketing Case #537 by Michael Cooney   ·  Mar 18, 2015

12pm, Wednesday afternoon. Hugo, a second-generation business owner, sat quietly, staring across the large antique desk at me with steel...

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The Case of the Missing $718,000 : True Marketing Case #536
Advertising & Marketing The Case of the Missing $718,000 : True Marketing Case #536 by Michael Cooney   ·  Mar 11, 2015

10am, Tuesday morning. All done reviewing marketing campaigns, and everything is looking good. Enjoying a smooth cappuccino from my latest...

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Why WhatConverts? Clarity Trumps Persuasion
Advertising & Marketing Why WhatConverts? Clarity Trumps Persuasion by Michael Cooney   ·  Feb 13, 2015

Imagine standing on one side of a frozen icy river. It's early in the morning, no one else is around,...

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