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Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

7 Lead Generation KPIs (and the One that Matters Most)
Learn which lead generation KPIs are the most important for proving the real value of your marketing efforts.

How to Speed Up Your Lead Qualification: 6 Proven Strategies
Lead qualification is a vital step in optimizing your marketing and empowering your sales team. Here are 6 proven strategies...

Spotting Missed Client Opportunities - Did You Know?
Lost opportunities = lost revenue. Luckily, WhatConverts makes it easy to see when clients are missing their opportunities to close...

Team Member Spotlight: Kit Cabena—Master Raiden's Favorite Earthrealm Defender
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

How to Optimize Google Ads to Only Target Qualified Leads
Learn how to optimize your Google Ads account to target qualified leads that convert using 8 actionable steps to improve...

Find Peak Conversion Times - Did You Know?
When you understand your peak lead times, you can make more effective use of the budget you’ve got. Luckily, WhatConverts...

How to Use Lead Qualification to Optimize Your Marketing
Our research has shown that lead qualification is the single most powerful predictor of effective marketing optimization. Here's how to...

Product Update: Introducing Quick Reports & Lead Grouping
Lead management just got easier. Announcing major updates to the Lead Manager, letting you make smarter marketing decisions faster than...

What is GCLID? A Complete Guide to Google Click IDs
Learn what GCLID is, how it works with Google Ads tags to track conversions, and how to use this data...
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