Featured Article

How to: Get a Client-Ready Report in Seconds

Data tells a story, but only if it's presented well. And when a client wants an update fast, presenting it well can be difficult.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Drowning in Data Entry: the Manual Reporting Time Suck
Lead Analytics

Drowning in Data Entry: the Manual Reporting Time Suck

Manual reporting across multiple tools comes at a cost: wasted payroll, wasted time, and wasted opportunity.

Team Member Spotlight: Swati Bhatt—From Ops Roots to Automation Routes
Product Updates

Team Member Spotlight: Swati Bhatt—From Ops Roots to Automation Routes

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

The Analytics Overwhelm Issue: Solving Client Report Confusion
Lead Analytics

The Analytics Overwhelm Issue: Solving Client Report Confusion

Your clients aren't reading your reports—not because they're being difficult, but because they're drowning in data they don't understand.

Why You Can't Tell Good Leads from Bad Ones
Lead Analytics

Why You Can't Tell Good Leads from Bad Ones

Some leads are worthless. Others are worth thousands. The problem? Your dashboard can't tell the difference.

Why Fragmented Dashboards Kill ROI: More Lead Types, More Problems
Lead Analytics

Why Fragmented Dashboards Kill ROI: More Lead Types, More Problems

The more lead types you track, the more tools you need—and the harder it becomes to see the complete picture.

What to Do When You Can’t Prove Your Leads Are Any Good
Lead Tracking

What to Do When You Can’t Prove Your Leads Are Any Good

You can report on lead volume, clicks, and conversions, but the one question clients really care about remains unanswered: Were...

Marketing and Sales Alignment: Bridging the Lead Handoff Gap
Lead Tracking

Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.

Team Member Spotlight: Alyse Garcia—Dual Passion Dev & Dog-Smile Whisperer
Product Updates

Team Member Spotlight: Alyse Garcia—Dual Passion Dev & Dog-Smile Whisperer

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Revenue Attribution: How to Prove Your Marketing Pays for Itself
Lead Analytics

Revenue Attribution: How to Prove Your Marketing Pays for Itself

Learn how revenue attribution connects marketing spend to actual sales revenue, proving ROI and paying for itself through better campaign...

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