Eliminating Reasonable Doubt on AdWords ROI : True Marketing Case #538

I love giving good news to clients! Time for lunch. I hopped in my Tesla and headed to my favorite lunch spot. My phone buzzed; it was Robin, my assistant, calling. I pushed the ‘call answer’ button (gotta’ love Bluetooth). “We got another case,” Robin announced. “Is it an interesting one?” I asked. “Well, her …

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Ending the Paid vs Organic Search Debate : True Marketing Case #537

12pm, Wednesday afternoon. Hugo, a second-generation business owner, sat quietly, staring across the large antique desk at me with steel gray eyes that complemented his distinguished salt and pepper hair. He frowned and said, “I think I’m beginning to understand this Internet thing!” I raised my eyebrows at him. “I used to buy ads in …

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The Case of the Missing $718,000 : True Marketing Case #536

10am, Tuesday morning. All done reviewing marketing campaigns, and everything is looking good. Enjoying a smooth cappuccino from my latest indulgence—a professional grade espresso machine that steams the milk like an Italian Barista. I need a new challenge, a new marketing mystery to get my juices flowing… Robin, my assistant, buzzed me. She frees my …

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Why WhatConverts? Clarity Trumps Persuasion

Marketing is extremely powerful, sadly only a few will truly know that power. Imagine standing on one side of a frozen icy river. It’s early in the morning, no one else is around, there is fresh snow from last night. If you could just walk across the icy river, you would save yourself a lot of time, effort and ensure …

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