Featured Article

Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Marketing for Therapists: Ethical Lead Gen in a Sensitive Industry
Lead Tracking

Marketing for Therapists: Ethical Lead Gen in a Sensitive Industry

Marketing for therapists requires ethical strategies that respect client privacy while growing your practice. Learn lead generation tactics that work.

Who’s Picking Up? The Answered vs. Unanswered Calls Report Reveals All – Did You Know?
Lead Analytics

Who’s Picking Up? The Answered vs. Unanswered Calls Report Reveals All – Did You Know?

Discover how WhatConverts’ Answered vs. Unanswered Calls Report pinpoints missed opportunities, proves ROI, and helps agencies boost client performance.

Invoca vs. CallRail vs. WhatConverts: In-Depth Comparison [2025]
Lead Tracking

Invoca vs. CallRail vs. WhatConverts: In-Depth Comparison [2025]

Invoca vs. CallRail: See how they compare to each other and to WhatConverts in call tracking, lead management, analytics, and...

Team Member Spotlight: Adam Morrison—Dungeon-Master of Data and DIY-Dad
Product Updates

Team Member Spotlight: Adam Morrison—Dungeon-Master of Data and DIY-Dad

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Product Update: Send Quote Value with Google Ad Conversions
Marketing

Product Update: Send Quote Value with Google Ad Conversions

Sync Quote Value from WhatConverts to Google Ads to target high-value leads sooner, improve average lead value, and boost ROI—no...

Lead Tracking

"Half My Budget Is Wasted": The Problem with Campaign Optimization

Learn data-driven campaign optimization strategies that identify high-value leads and eliminate wasted spend.

Multi-Channel Fatigue: Developing a Focused Channel Strategy When You Can't Do Everything
Marketing

Multi-Channel Fatigue: Developing a Focused Channel Strategy When You Can't Do Everything

Feeling stretched thin across platforms? Learn to craft a focused channel strategy that maximizes ROI and stops multi-channel fatigue for...

How to See Which Services Drive ROI with the Leads by Service/Product Report
Lead Analytics

How to See Which Services Drive ROI with the Leads by Service/Product Report

See which services drive ROI with the Leads by Service/Product Report. Optimize campaigns for high-value leads, not just lead volume....

Product Update: Keep Stakeholders Informed and Act Fast with the New Alert Center
Product Updates

Product Update: Keep Stakeholders Informed and Act Fast with the New Alert Center

Introducing WhatConverts Alerts Center: get instant alerts on lead spikes, drops, or number-pool shortages, act fast, and keep stakeholders in...

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