If Your Client Asks "Which Calls Turned Into Revenue," Can You Answer?
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
How to Calculate Cost Per Qualified Lead: Why CPL Isn't Enough
Low CPL means nothing unless the leads are qualified.
The CPL Drop You Celebrated That Was Actually a Warning Sign
The "improvement" wasn't an improvement at all—it was cheaper junk drowning out the good leads.
Customer Training for Agencies: Getting Buy-In on Essential Tools
Buy-in disappears when the effort required to use a tool feels greater than the benefit clients get back.
Marketing Stack Bloat Is Out of Control. Here's How to Consolidate What Works.
Consolidation isn't about cutting tools at random. It's about combining the right data, so your systems can finally work the...
Only 13% of Marketers Use AI for Lead Scoring: What the Other 87% Are Losing Out On
The 13% are seeing patterns humans miss, learning which leads actually convert, and prioritizing follow-up based on revenue signals instead...
The Executive Metrics That Don’t Exist in Any Standard Report
Marketing dashboards are built to answer marketing questions, but executives don't think in campaign metrics. They think in business outcomes.
The "Expensive" Campaign Generating 10x More Revenue Than Your "Efficient" One
Most agencies optimize for cost per lead. It's clean, measurable, easy to explain. It's also dangerously incomplete.
How to: Stop Paying Google to Retarget People Who Already Called You
Every dollar spent showing ads to converted customers is a dollar not spent acquiring new ones.
The Referral-to-Search Funnel: How Marketers Turn Referrals Into Search Advantage
Learn how referral-driven leads move through search, why they’re hard to identify, and how agencies can optimize search campaigns with...
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