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How Customer Cohort Analysis Reveals Marketing ROI Blind Spots

Customer cohort analysis reveals hidden marketing ROI patterns that aggregate metrics miss. Learn how to group leads by behavior and track true performance.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Team Member Spotlight: Kirk Bowman—THE Peak WVU Fan & Multi-Instrumentalist
Product Updates

Team Member Spotlight: Kirk Bowman—THE Peak WVU Fan & Multi-Instrumentalist

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Does Google Ads Actually Work? Not Always—Here's Why
Lead Tracking

Does Google Ads Actually Work? Not Always—Here's Why

"Does Google Ads work?" If you've ever asked this question at the end of a failed ad campaign, you're not...

How to Automatically Adjust Tracking Number Area Codes
Lead Tracking

How to Automatically Adjust Tracking Number Area Codes

Boost caller trust with automatic area code matching for tracking numbers. Learn how to set up this feature and make...

Using Content Marketing Reporting to Prove ROI in 2025
Lead Analytics

Using Content Marketing Reporting to Prove ROI in 2025

Content marketing reporting should be tied to leads and revenue. Read our latest post to learn how to tie content...

The Best Conversion Rate Optimization Tools for 2025: A Complete Guide
Marketing

The Best Conversion Rate Optimization Tools for 2025: A Complete Guide

Discover the top conversion rate optimization tools for 2025. From A/B testing to heatmaps, find the best CRO tools to...

What Happens When You Go Beyond Call Tracking? Three Agencies Found Out
Marketing

What Happens When You Go Beyond Call Tracking? Three Agencies Found Out

How three agencies went beyond basic call tracking with WhatConverts to boost lead quality, optimize ads, and drive record-breaking ROI.

How to Bill Your Client’s Credit Card for Their Usage
Marketing

How to Bill Your Client’s Credit Card for Their Usage

Bill clients directly in WhatConverts to save time, boost efficiency, and earn commissions. Follow this step-by-step guide to get started...

How to Upload Marketing Data Using Data Migration Tool Endpoints – Did You Know?
Lead Tracking

How to Upload Marketing Data Using Data Migration Tool Endpoints – Did You Know?

Seamlessly transfer lead data with Endpoints, a flexible data migration tool for WhatConverts. Import CSV/JSON data easily—no third-party tools needed!

How to Clean, Organize, and Leverage Your CRM Data
Lead Tracking

How to Clean, Organize, and Leverage Your CRM Data

Turn chaos into clarity: Fix your messy CRM data and unlock the hidden revenue insights your sales team has been...

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