How Roofers Should Budget for Growth (and Still Turn a Profit)
Marketers Generate Revenue. So Why Don't They Get Any Credit?
Sales can tell you exactly how much revenue they closed last quarter. Marketing usually can’t.
40% of Marketers Can't Track Pipeline Generated—And Phone Calls Are the Missing Link
For service businesses, phone calls often drive more leads than form fills. That means data silos are severing the majority...
Why Your Ad Platform Can’t Optimize for Revenue
Sales can go after higher-value prospects. They can steer the pipeline toward profit. Marketing doesn’t get that lever.
How to: Get a Client-Ready Report in Seconds
Data tells a story, but only if it's presented well. And when a client wants an update fast, presenting it...
Agency Tech Stacks Doubled in a Year. But at What Cost?
Unless you find a way to consolidate, your tech stack is going to topple—and take you down with it.
Rising Ad Costs Will Force Agencies to Prove ROI—or Lose Clients
When ad costs were stable, clients tolerated some ambiguity. Now they can't afford to.
The Sales Accountability Problem: Why Marketers Get Blamed (and How to Fix It)
When leads don't turn into sales, marketing takes the blame—and sales problems go overlooked and unsolved.
Identifying and Prioritizing High-Intent Buying Signals
Learn how identifying buying signals transforms lead quality and marketing ROI. Stop chasing volume and start targeting high-intent prospects ready...
The Ethical Marketer’s Guide to Competitive Intelligence Analysis: What You Can Learn Without Crossing Lines
Explore ethical competitive intelligence analysis techniques marketers can use to gain insights without violating laws or trust and how WhatConverts...
Product Update: Send Quote Value with Google Ad Conversions
Sync Quote Value from WhatConverts to Google Ads to target high-value leads sooner, improve average lead value, and boost ROI—no...
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