How (and Why) to Help Your Client Up Their Sales Game

Guest Post: The Misunderstood Art of Inbound Marketing
The two terms inbound marketing and outbound marketing are used commonly throughout the marketing world, but there seems to be...

Product Update: Assign Users Roles and Permissions
WhatConverts lets you capture every lead along with valuable information about the lead. Many people need this information; yourself, your...

6 Marketing Report Templates You'll Actually Use
Gathering a ton of marketing data is great, but it only impacts your business if you can put it in...

3 Digital Marketing Tools That Will Make Your Job Easier
You're here because you want to be a better, more efficient marketer. Self-improvement is admirable, especially when self-improvement also helps...

Qualified Leads: The Key to More Effective Marketing
You don’t mix oil and water, or orange juice and toothpaste. The same goes for mixing qualified leads and bad...

CRM Tools Aren't Just for Sales: Why Marketers Need CRMs Too
Consider, for a moment, how your business uses its Customer Relationship Management (CRM) system. At many businesses that have CRM...

Client Communication 101: How to Say I've Got This!
Sometimes the most important lessons take the longest to learn. As a marketer, it took me awhile to realize that...

The Top 7 Ways to Prove Digital Marketing ROI
ROI; everyone wants it. Few people know how to find it. It’s become a buzzword, but ROI is so much...

5 Ways Marketing Agencies can Increase Client Retention
A successful marketing agency’s primary focus is to cultivate long-term clients that are happy with their results. Some of the...

Lead Based Client Reporting is Best. New Reports Have Arrived!
Two challenges face every marketer; generating value and demonstrating value. As a marketer, it's crucial to show value. Easy to...
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