The "Doing Stuff" Problem: Why Random Marketing Kills Optimization
AI Ads Are Coming—And PPC Attribution Just Got Harder
The moment traffic starts coming from AI-driven conversations, the attribution rules marketers rely on today start to break down.
How to: Identify Your Client’s Best Sales Reps
Not all sales reps perform equally. Some turn your leads into revenue, while others quietly leak opportunity—and you're left holding...
Top 5 AI-Related Google Ads Features from 2025
Buried in this wave of innovation is a sign of something bigger: the end of granular PPC control as we...
Why Your Agency Lost Three Clients in Q4 (Hint: It Wasn't Performance)
When marketing can't demonstrate revenue contribution, it becomes the easiest line item to cut.
How to: Learn Exactly When Your Google Ads Should Run
When you optimize schedules based purely on conversion count, you end up paying premium rates for junk traffic while starving...
How to Lower Customer Acquisition Cost
Lowering CAC isn't about generating cheaper leads. It's about identifying which leads turn into customers—and funding those sources.
Beyond Speed to Lead: Building a Response Framework that Converts
Learn how to create a repeatable response framework that balances speed with quality, so more of those first contacts turn...
Customer Training for Agencies: Getting Buy-In on Essential Tools
Buy-in disappears when the effort required to use a tool feels greater than the benefit clients get back.
How to: Stop Paying Google to Retarget People Who Already Called You
Every dollar spent showing ads to converted customers is a dollar not spent acquiring new ones.
How to: Give Reps Instant Context on Every Caller's Journey
The best sales conversations feel personalized from the first word.
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