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Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel and touchpoint.
Monthly Summary Report Update
Lead Analytics
Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

How to Find Your Best High Value, High Intent Keywords
Lead Analytics
How to Find Your Best High Value, High Intent Keywords

Find the best high intent keyword opportunities. Learn to identify valuable search terms and refine your strategy with data-driven insights.

How to Measure Marketing Effectiveness in 2025
Lead Analytics
How to Measure Marketing Effectiveness in 2025

To measure marketing effectiveness in 2025, you have to ditch the vanity metrics and focus on leads. It's easier than...

Agency Motivates PPC Budget Increase from $0 to $25k/mo
Lead Analytics
Agency Motivates PPC Budget Increase from $0 to $25k/mo

Boost your PPC budget with data-driven insights. See how Titan Web Agency helped a dentistry practice grow their PPC budget...

What is paid search analysis?
Lead Analytics
What is paid search analysis?

Learn how to conduct effective paid search analysis to improve campaign performance. Move beyond basic metrics to understand which PPC...

How to Turn a $2M PPC Budget into $18M Earned Revenue
Lead Analytics
How to Turn a $2M PPC Budget into $18M Earned Revenue

Learn how an agency and WhatConverts customer used PPC optimization to transform a $2M ad spend into $18M revenue for...

Lead Value in Proving Marketing ROI for Service-Based Businesses
Lead Analytics
Lead Value in Proving Marketing ROI for Service-Based Businesses

Boost marketing ROI by focusing on lead value. Discover key strategies to qualify, track, and value leads for measurable business...

Agency Strikes Gold with £205,000 Win by Mining Niche Keywords
Lead Analytics
Agency Strikes Gold with £205,000 Win by Mining Niche Keywords

Niche keywords are vital for high-value, low-cost PPC campaigns. Here's how one agency earned £205,000 in 90 Days by targeting...

Agency Untangles Attribution Knot, Scales Client to $1M
Lead Analytics
Agency Untangles Attribution Knot, Scales Client to $1M

See how marketing attribution helped an agency solve complex ROI challenges, optimize PPC campaigns, and scale a client to $1M...

Google Ads Optimization: Capacity-Based Ad Spend – Did You Know?
Lead Analytics
Google Ads Optimization: Capacity-Based Ad Spend – Did You Know?

Maximize ROI with capacity-based Google Ads optimization. Tailor ad spend to match service capacity using WhatConverts' powerful tools.

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