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Revenue Attribution: How to Prove Your Marketing Pays for Itself

Learn how revenue attribution connects marketing spend to actual sales revenue, proving ROI and paying for itself through better campaign optimization.
Monthly Summary Report Update
Lead Analytics

Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Find Peak Conversion Times - Did You Know?
Lead Analytics

Find Peak Conversion Times - Did You Know?

When you understand your peak lead times, you can make more effective use of the budget you’ve got. Luckily, WhatConverts...

Compare Attribution Models - Did You Know?
Lead Analytics

Compare Attribution Models - Did You Know?

Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...

How to Fill In GA4's Data Gaps Using Lead Tracking Tools
Lead Analytics

How to Fill In GA4's Data Gaps Using Lead Tracking Tools

Google Analytics is a must for marketers, but it leaves behind some serious data gaps. See how to fill those...

Field Mapping: How To Make Lead Management Even Easier
Lead Analytics

Field Mapping: How To Make Lead Management Even Easier

Field mapping lets you organize and report on your lead data using custom fields collected from your online forms. Here's...

Did You Know – View Duplicate/Spam Leads
Lead Analytics

Did You Know – View Duplicate/Spam Leads

Understanding where spam/duplicate leads are coming from lets clever marketers spot optimization opportunities. Here's how to do it.

How to Solve 3 Attribution Problems Stealing Your Results
Lead Analytics

How to Solve 3 Attribution Problems Stealing Your Results

Three marketing attribution problems are stealing the credit marketing agencies deserve. Here's how to solve them.

Did You Know – Customer Value Reporting
Lead Analytics

Did You Know – Customer Value Reporting

Customer Value Reporting lets you see the total value (sales or quote) that your client's customers have generated. Here's how...

Did You Know – Custom Fields
Lead Analytics

Did You Know – Custom Fields

Custom Fields let you add more relevant data to leads and fine-tune the Lead Manager to show the data you...

Did You Know – Timeline View Reporting
Lead Analytics

Did You Know – Timeline View Reporting

Timeline View Reporting makes it easy to spot new trends, identify peak seasons, and get time-based insights in just a...

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