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Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel and touchpoint.
Monthly Summary Report Update
Lead Analytics
Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Did You Know – View Duplicate/Spam Leads
Lead Analytics
Did You Know – View Duplicate/Spam Leads

Understanding where spam/duplicate leads are coming from lets clever marketers spot optimization opportunities. Here's how to do it.

Did You Know – Custom Fields
Lead Analytics
Did You Know – Custom Fields

Custom Fields let you add more relevant data to leads and fine-tune the Lead Manager to show the data you...

How to Solve 3 Attribution Problems Stealing Your Results
Lead Analytics
How to Solve 3 Attribution Problems Stealing Your Results

Three marketing attribution problems are stealing the credit marketing agencies deserve. Here's how to solve them.

Did You Know – Timeline View Reporting
Lead Analytics
Did You Know – Timeline View Reporting

Timeline View Reporting makes it easy to spot new trends, identify peak seasons, and get time-based insights in just a...

Did You Know – Customer Value Reporting
Lead Analytics
Did You Know – Customer Value Reporting

Customer Value Reporting lets you see the total value (sales or quote) that your client's customers have generated. Here's how...

Arizona Agency Automates LSA Lead Dispute Process, Earns $18K in Refunds
Lead Analytics
Arizona Agency Automates LSA Lead Dispute Process, Earns $18K in Refunds

Learn how one agency automated much of the LSA lead dispute process and earned $18K in refunds along the way.

Social Isn’t Dead – North Carolina Agency Earns 17X ROI on Meta
Lead Analytics
Social Isn’t Dead – North Carolina Agency Earns 17X ROI on Meta

See how one North Carolina agency convinced a skeptical client that quality leads can come from social media (with the...

Did You Know – Dimension Grouping
Lead Analytics
Did You Know – Dimension Grouping

Dimension Grouping lets you "chunk" information together for clearer, more customized reporting. Here's how it's done.

Arizona Agency Discovers High-Value Channels, Grows ACV by 50%
Lead Analytics
Arizona Agency Discovers High-Value Channels, Grows ACV by 50%

See how one Arizona agency used lead quality data to uncover high-value channels, advertise strategically, and grow ACV by 50%.

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