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Revenue Attribution: How to Prove Your Marketing Pays for Itself

Learn how revenue attribution connects marketing spend to actual sales revenue, proving ROI and paying for itself through better campaign optimization.
Monthly Summary Report Update
Lead Analytics

Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Did You Know – Dimension Grouping
Lead Analytics

Did You Know – Dimension Grouping

Dimension Grouping lets you "chunk" information together for clearer, more customized reporting. Here's how it's done.

Did You Know – Field Mapping
Lead Analytics

Did You Know – Field Mapping

Field Mapping lets you show custom form fields right from the Lead Manager and in your reporting. Here's a quick...

Did You Know – Scheduled Reports
Lead Analytics

Did You Know – Scheduled Reports

Keep clients up-to-date and automatically send the metrics they want to see using WhatConverts Scheduled Reports. Here's how.

Alternative Solutions to GA4 Conversion Tracking
Lead Analytics

Alternative Solutions to GA4 Conversion Tracking

Google Analytics 4 is causing serious problems. And WhatConverts is the best GA4 conversion tracking alternative available. Here's why.

How to Calculate Marketing ROI (Return on Investment)
Lead Analytics

How to Calculate Marketing ROI (Return on Investment)

Marketing ROI is short for marketing return on investment, a vital metric for showing marketing effectiveness. Here's how to calculate...

Lead Intelligence: The Smarter Way to Score, Qualify, & Value Your Leads
Lead Analytics

Lead Intelligence: The Smarter Way to Score, Qualify, & Value Your Leads

Lead Intelligence is an exciting new feature in WhatConverts to automatically score, qualify, and value your leads. Here’s why it’s...

5 Best Phonexa Alternatives (In-Depth Look)
Lead Analytics

5 Best Phonexa Alternatives (In-Depth Look)

Looking for a Phonexa alternative? Compare the best call tracking alternatives and see what makes them different. We discuss how...

Identifying Buyer Intent Keywords for PPC (what you need to do)
Lead Analytics

Identifying Buyer Intent Keywords for PPC (what you need to do)

Want to learn how to find your most valuable buyer intent keywords for PPC? We go through four strategies to...

Attribution Models in Marketing: Why It's Valuable and How to Measure
Lead Analytics

Attribution Models in Marketing: Why It's Valuable and How to Measure

Attribution models are used to measure the impact of marketing campaigns on sales. This article will explain what they are...

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