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See how one agency's shift from lead quantity to lead quality led to massive gains in marketing effectiveness and ROI.

Explore the benefits of switching attribution models to improve marketing performance. Discover how the right model can provide clearer insights...

Lost opportunities = lost revenue. Luckily, WhatConverts makes it easy to see when clients are missing their opportunities to close...

Learn how to optimize your Google Ads account to target qualified leads that convert using 8 actionable steps to improve...

When you understand your peak lead times, you can make more effective use of the budget you’ve got. Luckily, WhatConverts...

Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...

Google Analytics is a must for marketers, but it leaves behind some serious data gaps. See how to fill those...

Field mapping lets you organize and report on your lead data using custom fields collected from your online forms. Here's...

To truly stand out as a marketing agency, you need to be a partner, not a vendor. See how this...