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How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns

Your captured buyer intent data is invaluable to show money invested in marketing channels is working. WhatConverts helps agencies realize the legitimacy of their paid...

5 Features To Look For In Client Reporting Software
Lead Analytics 5 Features To Look For In Client Reporting Software

It’s time for a change. You’re shopping around for reporting software because you're tired of creating client reports with Excel....

5 Reasons to Change The Way You Think About Marketing Reports
Lead Analytics 5 Reasons to Change The Way You Think About Marketing Reports

Throughout my 20 year journey as a marketer, I’ve tried to find the perfect way to figure out what marketing...

From Marketing Chaos to Marketing Clarity - Part II
Lead Analytics From Marketing Chaos to Marketing Clarity - Part II

Welcome to Part II of our series on turning marketing chaos into marketing clarity. In Part I, we identified the...

From Marketing Chaos to Marketing Clarity - Part I
Lead Analytics From Marketing Chaos to Marketing Clarity - Part I

Business owners, agencies and clients all face the same problem with marketing: How do you know if it’s working? On...

Avoid These 6 Mistakes in Digital Marketing Analytics
Lead Analytics Avoid These 6 Mistakes in Digital Marketing Analytics

A digital marketing analytics help marketers prove success, but if you're using the analytics wrong, you might not be able...

5 Things Marketers Need to Know About Google Analytics
Lead Analytics 5 Things Marketers Need to Know About Google Analytics

Google Analytics can't be your only tool. Imagine if you only had one pan in your kitchen. It would be...

Automate Your Marketing Reports: Introducing Scheduled Reports
Lead Analytics Automate Your Marketing Reports: Introducing Scheduled Reports

While scheduled reports are nothing new for the marketing industry, this has been a common feature request for WhatConverts and...

10 Do's and Don'ts for Your Google Analytics Report
Lead Analytics 10 Do's and Don'ts for Your Google Analytics Report

Digital marketers live and die by Google Analytics (GA), but should they? Marketers love GA because it speaks their language....

The 6 Personalities You Need to Please in Client Reporting
Lead Analytics The 6 Personalities You Need to Please in Client Reporting

What’s the biggest challenge your agency will face in the coming year? When agencies were asked this question in a...

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