There are three main options when implementing your call tracking. Each option works in a slightly different way.
What are your Call Tracking Options?
- Offline: Offline call tracking allows you to track the success of your offline marketing materials. Having offline tracking numbers takes the guess work out of determining the ROI on printed materials, television and radio advertising and more.
- Marketing Source Tracking with Dynamic Number Insertion. Using Dynamic Number Insertion for All Traffic gives you the insight to track how your leads arrive and find your site (such as Google Organic, Facebook Referral, Bing cpc and more). This information allows you to determine strengths and weaknesses in your marketing plan.
- Keyword Level Tracking with Dynamic Number Insertion. Using Dynamic Number Insertion along with your pay-per-click (PPC) campaigns gives you the opportunity to track what bidded keyword was used to trigger your ad and resulted in a phone call.
For more information see 3 Ways to Implement Call Tracking.