Schedule Demo

WhatConverts only uses first-party data, so our lead tracking is unaffected by any changes regarding third-party cookies. This means you can track calls, forms, chats, and transactions without ever having to worry about any bans to third-party cookies.

WhatConverts only uses first-party data

The big difference between first-party cookies and third-party cookies is who is issuing the cookies. First-party cookies are only tracked by the website that the user is on. Once the user leaves the website, they are no longer tracked.

Third-party cookies are generally issued by advertisers to track users from one web page to the next. They follow users around the internet.

This is why third-party cookies have raised questions about data privacy, and why companies like Apple and Mozilla have gotten rid of third-party cookie tracking. Fortunately, WhatConverts digital marketing attribution software is unaffected by these changes.

Recently, we've had a few customers ask about this after the news that Google Chrome is following Safari and Firefox by moving to eliminate third-party cookies.

This is just a friendly reminder that WhatConverts only uses first-party cookies for call tracking, form tracking, and chat tracking. This means you don't have to worry about any interruptions to your lead tracking as a result of third-party cookie issues. You'll still be able to capture lead data, see which pages users viewed on your website, and store all your leads in one convenient dashboard.

With the changes made by Apple and Mozilla, marketers are now looking for an effective first-party data system. WhatConverts can be part of that solution.

If you're interested in learning more about how our lead tracking system works, click here.

first party data

Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
How Companies use WhatConverts
Travel and Hospitality
Use Case Travel and Hospitality

See exactly where your customers are coming from.

Finance and Insurance
Use Case Finance and Insurance

Which marketing channels are driving new clients? Find out.

Recommended Help Topics
Help Document Happy Fox Chat Integration

Last update on May 4, 2021

Help Document How Can I Change my Date Format?

Last update on June 24, 2021

Help Document Pipedrive Integration

Last update on December 7, 2020

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Suggested Blog Articles
    5 Things Marketers Need to Know About Google Analytics
    Analytics & Reporting 5 Things Marketers Need to Know About Google Analytics

    Last update on Sep 19, 2019

    How to Measure Lead Generation Metrics with WhatConverts
    Analytics & Reporting How to Measure Lead Generation Metrics with WhatConverts

    Last update on Dec 16, 2021

    3 Best Marchex Alternatives for 2021
    Lead Capture & Tracking 3 Best Marchex Alternatives for 2021

    Last update on Jul 21, 2021

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support