Google is transitioning users from Universal Analytics to Analytics 4.0.

Integrating WhatConverts with the new Google Analytics 4.0 allows you to pair Google’s new engagement tracking with detailed data for every lead who engages with your site.

Click here to learn more about how Google Analytics 4.0 is different from the old Universal Analytics. 

The update is a gamechanger for engagement metrics, but Google still can’t tie specific leads to specific engagements

However, you can track general engagement through GA4, then use WhatConverts to see the exact leads that are engaging with your site.

Google tells you that an action happened resulting in a lead, but you don’t know the value of the lead, what they wanted, if they were targeted, and what they were worth.

Connecting WhatConverts to GA4 allows you to tie specific actions to specific leads, then identify your qualified, high value leads.

While you can use GA4's Acquisition page to see where conversions are coming from, you don’t know if they’re qualified. A simple integration with WhatConverts will connect engagements to actual leads, and allow you to qualify and value your leads.

GA is free, and provides you with useful information about the activities and happening of your site, but what does that really mean for your real world strategies? How can you use the GA data to boost revenue and improve marketing efficiency?

Pairing Google Analytics with WhatConverts ensures that your data has a bigger impact on your marketing efforts.

Click here to learn how to use GA4 with WhatConverts

Request a Live Demo
Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Request a Live Demo
Whatconverts Features for your Business
Plotting and Charting Options
Analytics & Insights Plotting and Charting Options

Create the exact report you need with customized plots and charts.

Chat Tracking in Google Analytics
Lead Tracking Chat Tracking in Google Analytics

Automatically send chat events to Google Analytics to define conversion funnels.

Recommended Help Topics
Help Document Why am I not Seeing Phone Call Conversions in Google Ads?

Last update on July 1, 2020

Help Document Tracking Clicks Using Event Tracking

Last update on June 19, 2020

Lead Tracking
Help Document Where do I find my Google Analytics Tracking ID?

Last update on January 12, 2021

Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

Suggested Blog Articles
Client Communication 101: How to Say
Advertising & Marketing Client Communication 101: How to Say "I've Got This!"

Last update on Oct 9, 2019

6 Data Points That Will Define Your B2B Content Marketing
Analytics & Reporting 6 Data Points That Will Define Your B2B Content Marketing

Last update on May 14, 2020

10 Do's and Don'ts for Your Google Analytics Report
Analytics & Reporting 10 Do's and Don'ts for Your Google Analytics Report

Last update on Sep 13, 2019

ready to get marketing clarity?

Grow your business with WhatConverts

14 days free trial Easy setup Dedicated support