Connect WhatConverts to Google Analytics 4

Connecting WhatConverts to Google Analytics 4 (GA4) enables you to send lead events to your GA4 property, where they appear alongside your website traffic and engagement data. This integration gives you a complete view of user behavior by combining WhatConverts' lead tracking with GA4's analytics capabilities.

Before you start, see What is the Google Analytics Integration? for an overview. You'll need your GA4 Measurement ID and API Secret from your Google Analytics account.

Connect to Google Analytics 4

To connect WhatConverts to your GA4 property:

In your WhatConverts profile, go to "Tracking" from the top menu.
Select "Integrations".
On the Integrations page, find the "Google Analytics" module.
Click "View Details".
Click "+ Add Property".

You'll now need to enter your Measurement ID and API Secret from Google Analytics.

Find Your GA4 Measurement ID and API Secret

Before completing the WhatConverts setup, you need to retrieve two values from your Google Analytics 4 account:

Get Your Measurement ID

To get your measurement ID from Google Analytics:

Sign in to your Google Analytics account.
Click the "Admin" tab in the bottom left of your screen.
Make sure the correct "Account" and "Property" are selected.
In the "Property" column, click "Data Streams".
Select the data stream you would like to send leads to (typically your website).
You'll see your "Measurement ID" displayed (e.g., G-3XE55ABC55C). Copy this value.

Create an API Secret

To create an API Secret in Google Analytics:

In the same Data Streams window in Google Analytics, scroll down to "Additional Settings".
Click "Measurement Protocol API Secrets".
Click "Create".

Give your API secret a descriptive nickname (e.g., WhatConverts Integration).
Click "Create" again.
You'll see your "API Secret" value displayed. Copy this value.

Complete the WhatConverts Setup

Now that you have your Measurement ID and API Secret, return to WhatConverts to complete the integration.

In the "Measurement ID" field, paste your GA4 Measurement ID.
In the "API Secret" field, paste your API Secret value.
Select your "Currency" from the dropdown (e.g., USD).
Click "Next Step".

Select Lead Types to Send

On the "Select lead types" page, choose which lead types you want to send to Google Analytics 4:

Phone Calls: Set a minimum call duration in seconds (e.g., 60 seconds to filter out short calls)
Text Messages: SMS leads
Web Forms: Form submissions
Transactions: E-commerce purchases
Custom Events: Event tracking
Chats: Chat conversations
Emails: Inbound emails
Appointments: Scheduled appointments
Others: Other lead types

Check the boxes next to the lead types you want to send.

Configure Lead Status

Choose whether to include lead status (unique vs. repeat) in the event name:

No: Keep standard event names (e.g., phone_call, web_form)
Yes: Add status to event names (e.g., phone_call_unique, web_form_repeat)

Most users should select "No" to keep standard event names that are easier to use in GA4 reports.

Finally, click "Finish" to complete the integration.

Your Google Analytics 4 integration is now active. WhatConverts will begin sending lead events to your GA4 property based on your configuration.

What Happens After Connection

Once connected, WhatConverts will:

Send lead events to GA4 based on your selected lead types
Include event parameters with each lead (source, medium, value, page location, etc.)
Attribute leads to user sessions using the GA4 Client ID for accurate journey tracking
Update events in real-time as leads are tracked in WhatConverts

Events typically appear in GA4 within 1-5 minutes after the lead is created in WhatConverts.

For a complete list of event names and parameters sent to GA4, see Understand What Event Data is Sent to Google Analytics.

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