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Help Center Integrations Google Analytics Integration

Connect WhatConverts to Google Analytics 4


1Login to your WhatConverts account. Under Profile, select "Integrations" and click "Google Analytics".
2At the top of the page, select "+ Add Property". Under Property Type, select "Google Analytics Version 4" from the Property Type drop down.

Enter your Measurement ID and API Secret from Google Analytics into the boxes where prompted.

    Where to find your Google Analytics Measurement ID and API Secret
  1. Sign in to your Google Analytics account. Click on the "Admin" tab in the bottom left of your screen. Make sure the correct Account and Property are selected.
  2. Click on "Data Streams" located under the Property section and select the data stream you would like to send leads to. You will see your "Measurement ID", copy and paste that value in the Measurement ID box in the Google Analytics integration pop up in WhatConverts.

    Where to find Google Analytics 4 Measurement ID

  3. In the same window in Google Analytics, under Additional Settings, click on "Measurement Protocol API Secrets". Click "Create".

    Create a Measurement Protocol API Secret in Google Analytics 4

    In the window, give your API secret a nickname then click "Create" again. You will see your API Secret, copy and paste that value in the API Secret box in the Google Analytics integration pop up in WhatConverts.

    API Secret Value for Google Analytics 4

In the Google Analytics pop up in WhatConverts, click "Add".

See Lead Events in Google Analytics 4

Log into Google Analytics, make sure to select your GA4 property. Under the Events section on the left side navigation, click "All Events".

    Note: It can take 24-48 hours for your events to show up in GA4.

The events you'll see from WhatConverts are the following:

Phone Calls: phone_call
Web Form Submissions: web_form
Chats: chat
Text Messages: text_message
Transaction: purchase
Custom Events: event

If you'd like to see your events as conversions in your acquisition data, toggle the Mark as conversion tab to "On".

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Whatconverts Features for your Business
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Lead Tracking Dynamic Phone Number Insertion

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