Zendesk Chat (formerly Zopim) is part of the Zendesk customer support platform. With Zendesk Chat on your site, you can start chatting with customers on your site, as they have questions – reducing the need for back and forth emails. With chat built into your website, your customers will be happier with quick answers and you’ll see a better conversion rate.

Zendesk Chat Sample Chat

Tracking your Zendesk Chats with WhatConverts captures the full marketing picture from your incoming chats. With the Zendesk Chat integration, you will gain marketing clarity by knowing the Source, Medium, Campaign, Content and Keyword of all your completed chats.

Chat integration with zendesk

With WhatConverts your phone calls, form submissions and web chats can all be seen in one place. You get that information and more all directly in your WhatConverts dashboard and you can view the information of what page the customer was on when they submitted a lead, what marketing brought them to you and view chat transcripts and call recordings.

WhatConverts answers your conversion questions including:

  • What marketing inspired a customer to reach out?
  • Are the leads coming into my business leading to sales?
  • When a customer fills out a form or calls, is that a “good” lead?

With WhatConverts, you have the tools to see what marketing converts, whether they call, chat or begin the sales journey with a form submission; we track those conversions and sales back to the marketing responsible, giving you the complete marketing picture.

Zendesk Chat (Zopim) Integration

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Whatconverts Features for your Business
Chat Tracking in Google Analytics
Lead Tracking Chat Tracking in Google Analytics

Automatically send chat events to Google Analytics to define conversion funnels.

Full Chat Transcripts
Lead Tracking Full Chat Transcripts

See the full chat transcript alongside lead details, instantly.

Add Marketing Data to Chat
Lead Tracking Add Marketing Data to Chat

WhatConverts reports web chats as a conversion action, revealing which marketing drives chats.

Chat Tickets Captured
Lead Tracking Chat Tickets Captured

We capture the full chat ticket information and store the lead with its marketing data.

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