API for Developers
API for Developers
Join 20,000+ other marketers and start getting marketing clarity

Subscribe to our newsletter and get proven marketing strategies for growing your business.

    Suggested Blog Articles
    Marketing ROI: How to Better Measure Marketing Success
    Lead Analytics Marketing ROI: How to Better Measure Marketing Success

    Last update on Nov 1, 2021

    Leads

    The leads resource allows you to retrieve, edit, and add leads.

    Leads Instance Resources

    MethodEndpointDescription
    GET/api/v1/leadsGet a paginated list of details for all leads.
    GET/api/v1/leads/{lead_id}Get details about a single lead.
    POST/api/v1/leadsCreate a new lead.
    POST/api/v1/leads/{lead_id}Edit details for a single lead.

    Get All Leads

    Get a paginated list of details for all leads.

    Resource Details

    MethodEndpoint
    GEThttps://app.whatconverts.com/api/v1/leads

    Supported Parameters

    ParameterTypeDescriptionRequired
    leads_per_pagenumberNumber of leads to return for this request (default 25, maximum 2500).No
    page_numbernumberPage number to return for this request.No
    account_idnumberUnique identifier for the account in which to return leads from. Supported when using an Agency Key.No
    profile_idnumberUnique identifier for the profile in which to return leads from. Supported when using an Agency Key.No
    lead_typestringLead type to return for this request; appointment, chat, email, event, other, phone_call, text_message, transaction or web_form.No
    lead_statusstringLead status to return for this request; repeat or unique leads.No
    start_datestringStart date for this request in date or date/time ISO 8601 format (UTC); 2015-11-10 or 2015-11-10T00:00:00Z. Date range can include up to 400 days.No
    end_datestringEnd date for this request in date or date/time ISO 8601 format (UTC); 2015-11-10 or 2015-11-10T00:00:00Z. Date range can include up to 400 days.No
    orderstringOrder in which to return the leads by date created; asc or (default) desc.No
    quotablestringQuotable type to return for this request; yes, no, pending or not_set.No
    quote_valuestringReturn leads that have a quote value; has_value or no_value.No
    sales_valuestringReturn leads that have a sales value; has_value or no_value.No
    phone_numberstringReturn leads for the contacts that have this E.164 formatted phone number.No
    email_addressstringReturn leads for the contact that have this email address.No
    user_idstringReturn leads for the contact that have this user id.No
    spambooleanIf true will return only spam leads.No
    duplicatebooleanIf true will return only duplicate leads.No
    lead_sourcestringReturn leads that have this lead source.No
    lead_mediumstringReturn leads that have this lead source.No
    lead_campaignstringReturn leads that have this lead campaign.No
    lead_contentstringReturn leads that have this lead content.No
    lead_keywordstringReturn leads that have this lead keyword.No
    customer_journeystringReturn the customer journey with the lead; true or (default) false. Supported for Elite plans.No

    Response Details

    ParameterTypeDescription
    leads_per_pagenumberThe number of leads returned in the request.
    page_numbernumberThe current page number in the request.
    total_pagesnumberThe total amount of pages available in the request.
    total_leadsnumberThe total amount of leads available in the request.
    leadsarrayContains all the requested leads.
    account_idnumberUnique identifier for the account.
    profile_idnumberUnique identifier for the profile.
    profilestringThe name of the profile.
    lead_idnumberUnique identifier for the lead.
    lead_typestringThe type of lead; appointment, chat, email, event, other, phone_call, text_message, transaction or web_form.
    lead_statusstringThe status of the lead; repeat or unique.
    date_createdstringDate and time when the lead was created in ISO 8601 format (UTC).
    quotablestringThe quotable type for the lead.
    quote_valuenumberThe quote value for the lead.
    sales_valuenumberThe sales value for the lead.
    spotted_keywordsstringThe spotted keywords for the lead.
    lead_scorenumberThe score for the lead.
    lead_statenumberThe state for the lead.
    spambooleanIf the lead is marked as spam.
    duplicatebooleanIf the lead is marked as duplicate.
    lead_sourcestringThe traffic source for the lead.
    lead_mediumstringThe traffic medium for the lead.
    lead_campaignstringThe campaign value for the lead.
    lead_contentstringThe content value for the lead.
    lead_keywordstringThe keyword value for the lead.
    ip_addressstringThe user IP address for the lead.
    notesstringThe notes for the lead.
    contact_namestringThe contact's contact name for the lead.
    contact_company_namestringThe contact's company name for the lead.
    contact_email_addressstringThe contact's email address for the lead.
    contact_phone_numberstringThe contact's phone number for the lead.
    email_addressstringThe email address for the lead.
    phone_numberstringThe phone number for the lead.
    user_idstringThe WhatConverts user ID for the lead.
    gclidstringThe Google click identifier for the lead.
    msclkidstringThe Microsoft click identifier for the lead.
    unbounce_page_idstringThe Unbounce page ID for the lead.
    unbounce_variant_idstringThe Unbounce variant ID for the lead.
    unbounce_visitor_idstringThe Unbounce visitor ID for the lead.
    salesforce_user_idstringThe Salesforce user ID for the lead.
    roistat_visit_idstringThe Roistat visit ID for the lead.
    hubspot_visitor_idstringThe Hubspot visitor ID for the lead.
    facebook_browser_idstringThe Facebook browser ID for the lead.
    facebook_visitor_idstringThe Facebook visitor ID for the lead.
    vwo_account_idstringThe VWO account ID for the lead.
    vwo_experiment_idstringThe VWO experiment ID for the lead.
    vwo_variant_idstringThe VWO variant ID for the lead.
    vwo_user_idstringThe VWO user ID for the lead.
    google_analytics_client_idstringThe Google Analytics client ID for the lead.
    lead_urlstringThe URL where the lead took place.
    landing_urlstringThe URL where the user arrived on the website.
    operating_systemstringThe operating system used by the user.
    browserstringThe browser used by the user.
    device_typestringThe device type used by the user.
    device_makestringThe device make used by the user.
    phone_namestringThe name of the tracking number for the lead. Applicable to phone_call and text_message lead type.
    tracking_numberstringThe E.164 formatted tracking number for the lead. Applicable to phone_call and text_message lead type.
    destination_numberstringThe E.164 formatted destination number for the lead. Applicable to phone_call lead type.
    caller_numberstringThe E.164 formatted caller's number for the lead. Applicable to phone_call and text_message lead type.
    call_durationstringThe formatted duration of the call for the lead. Applicable to phone_call lead type.
    call_duration_secondsnumberThe duration of the call in seconds for the lead. Applicable to phone_call lead type.
    caller_citystringThe caller's city for the lead based on the caller_number. Applicable to phone_call and text_message lead type.
    caller_zipstringThe caller's zip for the lead based on the caller_number. Applicable to phone_call and text_message lead type.
    caller_statestringThe caller's state for the lead based on the caller_number. Applicable to phone_call and text_message lead type.
    caller_countrystringThe two-letter ISO country code of the caller for the lead based on the caller_number. Applicable to phone_call and text_message lead type.
    answer_statusstringThe answer status for the lead; Answered, No Answer, or Busy. Applicable to phone_call lead type.
    call_statusstringThe call status for the lead; In Progress, or Completed. Applicable to phone_call lead type.
    line_typestringThe line type of the caller for the lead. Applicable to phone_call and text_message lead type.
    recordingstringThe URL to download the call recording. Applicable to phone_call lead type.
    play_recordingstringThe URL to play the call recording. Applicable to phone_call lead type.
    voicemailstringThe URL to download the voicemail. Applicable to phone_call lead type.
    play_voicemailstringThe URL to play the voicemail. Applicable to phone_call lead type.
    call_transcriptionstringThe call transcription for the lead. Applicable to phone_call lead type.
    voicemail_transcriptionstringThe voicemail transcription for the lead. Applicable to phone_call lead type.
    messagestringThe message sent by the caller for the lead. Applicable to text_message lead type.
    chat_statusstringThe chat status for the lead; In Progress, or Completed. Applicable to chat lead type.
    event_categorystringThe event category value for the lead. Applicable to event lead type.
    event_actionstringThe event action value for the lead. Applicable to event lead type.
    event_labelstringThe event label value for the lead. Applicable to event lead type.
    transaction_idstringThe transaction id value for the lead. Applicable to transaction lead type.
    transaction_taxnumberThe transaction tax value for the lead. Applicable to transaction lead type.
    transaction_shippingnumberThe transaction shipping value for the lead. Applicable to transaction lead type.
    sender_namestringThe sender name value for the lead. Applicable to email lead type.
    email_subject stringThe email subject for the lead. Applicable to email lead type.
    email_messagestringThe email message for the lead. Applicable to email lead type.
    additional_fieldsobjectAdditional fields for the lead.
    field_mappingsobjectField mappings for the lead. Supported when using a Profile Key or supplying a profile_id parameter.
    customer_journeyobjectCustom journey for the lead.

    Example Response

    	{
    	  "page_number": 1,
    	  "leads_per_page": 25,
    	  "total_pages": 37,
    	  "total_leads": 910,
    	  "leads": [
    	    {
    	      "account_id": 13744,
    	      "profile_id": 42167,
    	      "profile": "WhatConverts",
    	      "lead_id": 148099,
    	      "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
    	      "lead_type": "Phone Call",
    	      "lead_status": "Repeat",
    	      "date_created": "2016-01-25T16:21:22Z",
    	      "quotable": "Yes",
    	      "quote_value": 251,
    	      "sales_value": 750,
    	      "spotted_keywords": "buy,quote,test",
    	      "lead_score": 50,
    	      "lead_state": "Completed",
    	      "lead_source": "google",
    	      "lead_medium": "cpc",
    	      "lead_campaign": "call tracking general",
    	      "lead_content": "easy call tracking",
    	      "lead_keyword": "call tracking",
    	      "lead_url": "https://www.whatconverts.com/contact",
    	      "landing_url": "https://www.whatconverts.com/",
    	      "operating_system": "iOS 12",
    	      "browser": "Chrome Mobile 71",
    	      "device_type": "Smartphone",
    	      "device_make": "Apple iPhone",
    	      "spam": false,
    	      "duplicate": false,
    	      "tracking_number": "+17047349155",
    	      "destination_number": "+17045436123",
    	      "caller_country": "US",
    	      "caller_state": "NC",
    	      "caller_zip": "28226",
    	      "caller_name": "Jeremy Helms",
    	      "call_duration": "2 minutes and 55 seconds",
    	      "call_duration_seconds": 175,
    	      "caller_city": "Charlotte",
    	      "answer_status": "Answered",
    	      "call_status": "Completed",
    	      "line_type": "Landline",
    	      "caller_number": "+15432245114",
    	      "phone_name": "Tracking Number",
    	      "message": "Hello, I am interested in buying your products.",
    	      "ip_address": "157.212.71.198",
    	      "notes": "This is a new lead!",
    	      "contact_name": "Jeremy Helms",
    	      "contact_company_name": "Call Tracking Company",
    	      "contact_email_address": "hello@whatconverts.com",
    	      "contact_phone_number": "+17044695324",
    	      "email_address": "hello@whatconverts.com",
    	      "phone_number": "+17044695324",
    	      "gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
    	      "msclkid": "25d83debf85f146b8f1d66a754c6a56c",
    	      "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
    	      "unbounce_variant_id": "b",
    	      "unbounce_visitor_id": "107.210.21.1881565955056416071",
    	      "salesforce_user_id": 15228103840,
    	      "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
    	      "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
    	      "facebook_browser_id": "fb.1.1621529626600.927228660",
    	      "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
    	      "vwo_account_id": "512835",
    	      "vwo_experiment_id": "2",
    	      "vwo_variant_id": "2",
    	      "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
    	      "google_analytics_client_id": "1486423424.1594843130",
    	      "additional_fields": {
    			"Company Name": "Call Tracking Company",
    			"Contact Person": "Jeremy Helms"
    	      },
    	      "field_mappings": {
    			"Company Name": "Call Tracking Company",
    			"Contact Person": "Jeremy Helms",
    			"Email": "support@whatconverts.com",
    			"Phone Number": "(704) 469-5324"
    	      },
    	      "customer_journey": [
    	       {
    			"type": "attribution",
    			"date_created": "2016-01-25T16:18:22Z",
    			"lead_source": "google",
    			"lead_medium": "cpc",
    			"lead_campaign": "call tracking general",
    			"lead_content": "easy call tracking",
    			"lead_keyword": "call tracking",
    			"page_views": 
                      [
                       {
    					"order": 1,
    					"page_url": "https://www.whatconverts.com/"
                       },
                       {
    					"order": 2,
    					"page_url": "https://www.whatconverts.com/contact"
                       }
                      ]
    	       },
    	       {
    			"type": "lead",
    			"date_created": "2016-01-25T16:21:22Z",
    			"lead_id": 148099,
    			"lead_type": "phone_call",
    			"lead_url": "https://www.whatconverts.com/contact"
    	       }
    	      ],
    	      "recording": "https://app.whatconverts.com/recording/13451345/download",
    	      "play_recording": "https://app.whatconverts.com/recording/13451345/play",
    	      "voicemail": "https://app.whatconverts.com/recording/13451345/download",
    	      "play_voicemail": "https://app.whatconverts.com/recording/13451345/play",
    	      "call_transcription": "Hello, thanks for calling.",
    	      "voicemail_transcription": "Please call me back at 5432245114."
    	    },
    	    ...
    	  ]
    	}
    

    Get Single Lead

    Get details about a single lead.

    Resource Details

    MethodEndpoint
    GEThttps://app.whatconverts.com/api/v1/leads/{lead_id}

    Supported Parameters

    No supported parameters.

    Response Details

    Includes all response details from get all leads resource.

    Create New Lead

    Create a new lead.

    Resource Details

    MethodEndpoint
    POSThttps://app.whatconverts.com/api/v1/leads

    Supported Parameters

    ParameterTypeDescriptionRequired
    profile_idnumberUnique identifier for the profile in which to add this lead to. Profile ID is not required when using a Profile Key.Yes
    send_notificationbooleanSend an email notification for this lead; true or (default) false.Yes
    lead_typestringLead type for this lead; appointment, chat, email, event, other, phone_call, text_message, transaction or web_form.Yes
    date_createdstringDate and time when the lead was created in ISO 8601 format (UTC); 2015-11-10T00:00:00Z.No
    quotablestringThe quotable type for this lead; yes, no, pending or not_set.No
    quote_valuenumberThe quote value for this lead.No
    sales_valuenumberThe sales value for this lead.No
    wc_client_currentstringThe users wc_client_current cookie for this lead. If set, then the following parameters are automatically overridden and populated from the cookie; lead_source, lead_medium, lead_campaign, lead_content, lead_keyword, gclid, msclkid, user_id, and landing_url.No
    lead_sourcestringThe lead source for this lead.No
    lead_mediumstringThe lead medium for this lead.No
    lead_campaignstringThe lead campaign for this lead.No
    lead_contentstringThe lead content for this lead.No
    lead_keywordstringThe lead keyword for this lead.No
    ip_addressstringThe user IP address for this lead.No
    email_addressstringThe email address for this lead.No
    phone_numberstringThe phone number for this lead.No
    user_idstringThe WhatConverts user ID for this lead.No
    gclidstringThe Google click identifier for the lead.No
    msclkidstringThe Microsoft click identifier for the lead.No
    lead_urlstringThe URL where the lead took place.No
    landing_urlstringThe URL where the user arrived on the website.No
    operating_systemstringThe operating system used by the user.No
    browserstringThe browser used by the user.No
    device_typestringThe device type used by the user.No
    device_makestringThe device make used by the user.No
    form_namestringThe name of the form for this lead. Applicable to web_form lead type.No
    phone_namestringThe name of the tracking number for this lead. Applicable to phone_call and text_message lead type.No
    tracking_numberstringThe E.164 formatted tracking number for this lead. Applicable to phone_call and text_message lead type.No
    destination_numberstringThe E.164 formatted destination number for this lead. Applicable to phone_call lead type.No
    caller_numberstringThe E.164 formatted caller's number for this lead. Applicable to phone_call and text_message lead type.No
    caller_namestringThe caller's name for this lead. Applicable to phone_call lead type.No
    call_duration_secondsnumberThe duration of the call in seconds for this lead. Applicable to phone_call lead type.No
    caller_citystringThe caller's city for this lead. Applicable to phone_call and text_message lead type.No
    caller_zipstringThe caller's zip for this lead. Applicable to phone_call and text_message lead type.No
    caller_statestringThe caller's state for this lead. Applicable to phone_call and text_message lead type.No
    caller_countrystringThe two-letter ISO country code of the caller for this lead. Applicable to phone_call and text_message lead type.No
    answer_statusstringThe answer status for this lead; Answered, No Answer, or Busy. Applicable to phone_call lead type.No
    line_typestringThe line type of the caller for this lead. Applicable to phone_call and text_message lead type.No
    call_transcriptionstringThe call transcription for this lead. Applicable to phone_call lead type.No
    voicemail_transcriptionstringThe voicemail transcription for this lead. Applicable to phone_call lead type.No
    messagestringThe message sent by the caller for the lead. Applicable to text_message lead type.No
    event_categorystringThe event category value for this lead. Applicable to event lead type.No
    event_actionstringThe event action value for this lead. Applicable to event lead type.No
    event_labelstringThe event label value for this lead. Applicable to event lead type.No
    transaction_idstringThe transaction id value for this lead. Applicable to transaction lead type.No
    transaction_taxnumberThe transaction tax value for this lead. Applicable to transaction lead type.No
    transaction_shippingnumberThe transaction shipping value for this lead. Applicable to transaction lead type.No
    sender_namestringThe sender name value for this lead. Applicable to email lead type.No
    email_subject stringThe email subject for this lead. Applicable to email lead type.No
    email_messagestringThe email message for this lead. Applicable to email lead type.No
    additional_fieldsarrayAdditional fields for this lead; additional_fields[{field_name}].No

    Response Details

    ParameterTypeDescription
    lead_idnumberUnique identifier for the lead created.

    Example Response

    	{
    	  "account_id": 13744,
    	  "profile_id": 42167,
    	  "profile": "WhatConverts",
    	  "lead_id": 148099,
    	  "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
    	  "lead_type": "Phone Call",
    	  "lead_status": "Repeat",
    	  "date_created": "2016-01-25T16:21:22Z",
    	  "quotable": "Yes",
    	  "quote_value": 251,
    	  "sales_value": 750,
    	  "spotted_keywords": "buy,quote,test",
    	  "lead_score": 50,
    	  "lead_state": "Completed",
    	  "lead_source": "google",
    	  "lead_medium": "cpc",
    	  "lead_campaign": "call tracking general",
    	  "lead_content": "easy call tracking",
    	  "lead_keyword": "call tracking",
    	  "lead_url": "https://www.whatconverts.com/contact",
    	  "landing_url": "https://www.whatconverts.com/",
    	  "operating_system": "iOS 12",
    	  "browser": "Chrome Mobile 71",
    	  "device_type": "Smartphone",
    	  "device_make": "Apple iPhone",
    	  "spam": false,
    	  "duplicate": false,
    	  "tracking_number": "+17047349155",
    	  "destination_number": "+17045436123",
    	  "caller_country": "US",
    	  "caller_state": "NC",
    	  "caller_zip": "28226",
    	  "caller_name": "Jeremy Helms",
    	  "call_duration": "2 minutes and 55 seconds",
    	  "call_duration_seconds": 175,
    	  "caller_city": "Charlotte",
    	  "answer_status": "Answered",
    	  "call_status": "Completed",
    	  "line_type": "Landline",
    	  "caller_number": "+15432245114",
    	  "phone_name": "Tracking Number",
    	  "message": "Hello, I am interested in buying your products.",
    	  "ip_address": "157.212.71.198",
    	  "notes": "This is a new lead!",
    	  "contact_name": "Jeremy Helms",
    	  "contact_company_name": "Call Tracking Company",
    	  "contact_email_address": "hello@whatconverts.com",
    	  "contact_phone_number": "+17044695324",
    	  "email_address": "hello@whatconverts.com",
    	  "phone_number": "+17044695324",
    	  "gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
    	  "msclkid": "25d83debf85f146b8f1d66a754c6a56c",
    	  "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
    	  "unbounce_variant_id": "b",
    	  "unbounce_visitor_id": "107.210.21.1881565955056416071",
    	  "salesforce_user_id": 15228103840,
    	  "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
    	  "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
    	  "facebook_browser_id": "fb.1.1621529626600.927228660",
    	  "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
    	  "vwo_account_id": "512835",
    	  "vwo_experiment_id": "2",
    	  "vwo_variant_id": "2",
    	  "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
    	  "google_analytics_client_id": "1486423424.1594843130",
    	  "additional_fields": {
    	    "Company Name": "Call Tracking Company",
    	    "Contact Person": "Jeremy Helms"
    	  },
    	  "field_mappings": {
    	    "Company Name": "Call Tracking Company",
    	    "Contact Person": "Jeremy Helms",
    	    "Email": "support@whatconverts.com",
    	    "Phone Number": "(704) 469-5324"
    	  },
    	  "customer_journey": [
    	   {
    		"type": "attribution",
    		"date_created": "2016-01-25T16:18:22Z",
    		"lead_source": "google",
    		"lead_medium": "cpc",
    		"lead_campaign": "call tracking general",
    		"lead_content": "easy call tracking",
    		"lead_keyword": "call tracking",
    		"page_views": 
    		  [
    		   {
    				"order": 1,
    				"page_url": "https://www.whatconverts.com/"
    		   },
    		   {
    				"order": 2,
    				"page_url": "https://www.whatconverts.com/contact"
    		   }
    		  ]
    	   },
    	   {
    		"type": "lead",
    		"date_created": "2016-01-25T16:21:22Z",
    		"lead_id": 148099,
    		"lead_type": "phone_call",
    		"lead_url": "https://www.whatconverts.com/contact"
    	   }
    	  ],
    	  "recording": "https://app.whatconverts.com/recording/13451345/download",
    	  "play_recording": "https://app.whatconverts.com/recording/13451345/play",
    	  "voicemail": "https://app.whatconverts.com/recording/13451345/download",
    	  "play_voicemail": "https://app.whatconverts.com/recording/13451345/play",
    	  "call_transcription": "Hello, thanks for calling.",
    	  "voicemail_transcription": "Please call me back at 5432245114."
    	}
    

    Edit Lead

    Edit details for a single lead.

    Resource Details

    MethodEndpoint
    POSThttps://app.whatconverts.com/api/v1/leads/{lead_id}

    Supported Parameters

    ParameterTypeDescriptionRequired
    quotablestringThe quotable type for this lead; yes, no, pending or not_set.No
    quote_valuenumberThe quote value for this lead.No
    sales_valuenumberThe sales value for this lead.No
    lead_urlstringThe URL where the lead took place.No
    additional_fieldsarrayAdditional fields for this lead; additional_fields[{field_name}].No

    Response Details

    ParameterTypeDescription
    lead_idnumberUnique identifier for the edited lead.

    Example Response

    	{
    	  "account_id": 13744,
    	  "profile_id": 42167,
    	  "profile": "WhatConverts",
    	  "lead_id": 148099,
    	  "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
    	  "lead_type": "Phone Call",
    	  "lead_status": "Repeat",
    	  "date_created": "2016-01-25T16:21:22Z",
    	  "quotable": "Yes",
    	  "quote_value": 251,
    	  "sales_value": 750,
    	  "spotted_keywords": "buy,quote,test",
    	  "lead_score": 50,
    	  "lead_state": "Completed",
    	  "lead_source": "google",
    	  "lead_medium": "cpc",
    	  "lead_campaign": "call tracking general",
    	  "lead_content": "easy call tracking",
    	  "lead_keyword": "call tracking",
    	  "lead_url": "https://www.whatconverts.com/contact",
    	  "landing_url": "https://www.whatconverts.com/",
    	  "operating_system": "iOS 12",
    	  "browser": "Chrome Mobile 71",
    	  "device_type": "Smartphone",
    	  "device_make": "Apple iPhone",
    	  "spam": false,
    	  "duplicate": false,
    	  "tracking_number": "+17047349155",
    	  "destination_number": "+17045436123",
    	  "caller_country": "US",
    	  "caller_state": "NC",
    	  "caller_zip": "28226",
    	  "caller_name": "Jeremy Helms",
    	  "call_duration": "2 minutes and 55 seconds",
    	  "call_duration_seconds": 175,
    	  "caller_city": "Charlotte",
    	  "answer_status": "Answered",
    	  "call_status": "Completed",
    	  "line_type": "Landline",
    	  "caller_number": "+15432245114",
    	  "phone_name": "Tracking Number",
    	  "message": "Hello, I am interested in buying your products.",
    	  "ip_address": "157.212.71.198",
    	  "notes": "This is a new lead!",
    	  "contact_name": "Jeremy Helms",
    	  "contact_company_name": "Call Tracking Company",
    	  "contact_email_address": "hello@whatconverts.com",
    	  "contact_phone_number": "+17044695324",
    	  "email_address": "hello@whatconverts.com",
    	  "phone_number": "+17044695324",
    	  "gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
    	  "msclkid": "25d83debf85f146b8f1d66a754c6a56c",
    	  "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
    	  "unbounce_variant_id": "b",
    	  "unbounce_visitor_id": "107.210.21.1881565955056416071",
    	  "salesforce_user_id": 15228103840,
    	  "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
    	  "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
    	  "facebook_browser_id": "fb.1.1621529626600.927228660",
    	  "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
    	  "vwo_account_id": "512835",
    	  "vwo_experiment_id": "2",
    	  "vwo_variant_id": "2",
    	  "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
    	  "google_analytics_client_id": "1486423424.1594843130",
    	  "additional_fields": {
    	    "Company Name": "Call Tracking Company",
    	    "Contact Person": "Jeremy Helms"
    	  },
    	  "field_mappings": {
    	    "Company Name": "Call Tracking Company",
    	    "Contact Person": "Jeremy Helms",
    	    "Email": "support@whatconverts.com",
    	    "Phone Number": "(704) 469-5324"
    	  },
    	  "customer_journey": [
    	   {
    		"type": "attribution",
    		"date_created": "2016-01-25T16:18:22Z",
    		"lead_source": "google",
    		"lead_medium": "cpc",
    		"lead_campaign": "call tracking general",
    		"lead_content": "easy call tracking",
    		"lead_keyword": "call tracking",
    		"page_views": 
    		  [
    		   {
    				"order": 1,
    				"page_url": "https://www.whatconverts.com/"
    		   },
    		   {
    				"order": 2,
    				"page_url": "https://www.whatconverts.com/contact"
    		   }
    		  ]
    	   },
    	   {
    		"type": "lead",
    		"date_created": "2016-01-25T16:21:22Z",
    		"lead_id": 148099,
    		"lead_type": "phone_call",
    		"lead_url": "https://www.whatconverts.com/contact"
    	   }
    	  ],
    	  "recording": "https://app.whatconverts.com/recording/13451345/download",
    	  "play_recording": "https://app.whatconverts.com/recording/13451345/play",
    	  "voicemail": "https://app.whatconverts.com/recording/13451345/download",
    	  "play_voicemail": "https://app.whatconverts.com/recording/13451345/play",
    	  "call_transcription": "Hello, thanks for calling.",
    	  "voicemail_transcription": "Please call me back at 5432245114."
    	}
    
    Get a FREE presentation of WhatConverts

    One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

    Schedule a Demo
    Whatconverts Features for your Business
    Easy Lead Export
    Analytics & Insights Export Leads Instantly

    Export all your leads in real time, right from the WhatConverts Dashboard.

    Add Value in Leads Dashboard
    Lead Management Add Value in Leads Dashboard

    As leads come in, they appear in your Leads Dashboard in WhatConverts where you can qualify and add sales value.

    Keyword Level Call Tracking Software
    Lead Tracking Keyword Level Call Tracking Software

    Improve PPC by knowing which keywords led to phone calls and became conversions.

    Add Marketing Data to Chat
    Lead Tracking Add Marketing Data to Chat

    WhatConverts reports web chats as a conversion action, revealing which marketing drives chats.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

      Suggested Blog Articles
      Reporting and Lead Management Just Got Better!
      Marketing Reporting and Lead Management Just Got Better!

      Last update on Feb 24, 2016

      Terms of Use Update
      Product Updates Terms of Use Update

      Last update on Nov 25, 2022

      ready to get marketing clarity?

      Grow your business with WhatConverts

      14 days free trial Easy setup Dedicated support
      G2 Users Love Us Badge
      G2 High Performer Badge
      G2 High Performer Small Business Badge
      G2 Momentum Leader Badge
      G2 High Performer Europe Badge