
Alex Thompson
Content Marketing Lead at WhatConverts
3 years at WhatConverts
Alex Thompson is a professional copywriter and content writer with a passion for turning complex ideas into digestible, educational content that keeps readers engaged. He specializes in content marketing, SEO, and B2B marketing.
Latest Articles

Product Updates
Introducing the Redesigned Lead Manager: Always Know What You're Looking At
Filters now sit above your chart and lead table, views save as you work, and sharing takes a few clicks,...

Product Updates
The New and Improved Account Manager: Create, Connect, and Manage Client Accounts Without the Billing Headaches
Create client accounts that bill to your client, request or share access between accounts, and see spend, leads, and ROI...

Product Updates
The JobNimbus Integration Now Tracks Appointments, Estimates, Jobs, and Revenue
The JobNimbus integration now tracks appointments, estimates, jobs, and invoices, so you see revenue at every stage of the deal.
All Articles by Alex
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The $6 Million Mistake: Why Task-Based Pricing Is Costing Your Agency
Marketing · Mar 24, 2026 -
The Efficiency Trap: Why "Optimizing" for CPL Is Costing Your HVAC Clients Millions
Lead Analytics · Mar 24, 2026 -
The Green Flag Agencies Look For When Scaling: Clients Who Use Jobber
Marketing · Mar 18, 2026 -
HVAC Leads Only LOOK Expensive: How to Prove a 17x ROI Using True CLV
Lead Analytics · Mar 17, 2026 -
The KPI Value Ladder: How to Move from Surface-Level Metrics to Real ROI
Marketing · Mar 11, 2026 -
The Doctrine of Radical Transparency: How to Bulletproof Agency Retainers with "Open-Book" Reporting
Marketing · Mar 10, 2026 -
Smarter Alerts: More Control, More Context, and Better Visibility
Product Updates · Mar 3, 2026 -
Team Member Spotlight: John Tomory—The O.G. WhatConverts User
Product Updates · Feb 19, 2026 -
Product Update: Marketing Spend Just Got More Actionable
Product Updates · Feb 12, 2026 -
Team Member Spotlight: Erik Pelayo—From Targets to KPIs, Hitting What Matters
Product Updates · Jan 22, 2026
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