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Your Google Ads Look Profitable—Until You Understand How Google Counts Call Conversions

Google Ads doesn't count conversions the way you think it does, and what Google counts as a “conversion” isn’t always valuable to your client at...
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

AI Sales Training: How Marketing Data Makes Sales More Effective
Lead Analytics

AI Sales Training: How Marketing Data Makes Sales More Effective

Discover how AI sales training powered by marketing data improves conversion rates with sales coaching that drives revenue growth.

Introducing the Marketing Channels Report: See Which Channels Truly Drive Revenue
Product Updates

Introducing the Marketing Channels Report: See Which Channels Truly Drive Revenue

Discover how the Marketing Channels Report reveals which channels drive qualified leads, revenue, and ROI—so you can cut waste and...

Introducing the Keywords Report: Pinpoint the Searches That Drive Real Revenue
Product Updates

Introducing the Keywords Report: Pinpoint the Searches That Drive Real Revenue

The Keywords Report shows which searches drive real leads and revenue—so you can stop wasting budget and scale what works.

Introducing the Landing Pages Report: See Which Pages Turn Clicks Into Revenue
Product Updates

Introducing the Landing Pages Report: See Which Pages Turn Clicks Into Revenue

Discover which landing pages drive qualified leads and revenue with the WhatConverts Landing Pages Report—cut waste and scale what works.

Product Update: Automatically Track Marketing Spend in WhatConverts
Product Updates

Product Update: Automatically Track Marketing Spend in WhatConverts

Now you can automatically track ad spend from Google, Bing, and Facebook Ads in WhatConverts, giving you clear ROI insights...

Top 5 CallRail Alternatives for 2025: In-Depth Comparisons & Reviews
Lead Tracking

Top 5 CallRail Alternatives for 2025: In-Depth Comparisons & Reviews

CallRail is a popular call tracking option. But there are plenty of CallRail alternatives that may be a better fit...

Call Intelligence for Lead Scoring: How Call Data Can Predict Sales
Lead Analytics

Call Intelligence for Lead Scoring: How Call Data Can Predict Sales

Discover how call intelligence can turn sales conversations into predictive lead scores by automatically analyzing what prospects actually say.

Mortgage Marketing: When Leads Are Expensive—and Scarce
Lead Tracking

Mortgage Marketing: When Leads Are Expensive—and Scarce

The key to mortgage marketing is generating the right leads without burning through your budget on expensive mistakes.

Overcoming the Lead Quality Challenge with Lead Generation Tactics
Lead Tracking

Overcoming the Lead Quality Challenge with Lead Generation Tactics

Most lead generation tactics prioritize volume over quality, wasting sales resources on unqualified prospects. Learn tactics that generate qualified leads.

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