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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

G2 Winter ‘25 Reports: Now #1 for Results in Call Tracking, Attribution, & Analytics
Product Updates

G2 Winter ‘25 Reports: Now #1 for Results in Call Tracking, Attribution, & Analytics

WhatConverts ranks #1 for Results in Call Tracking, Attribution, and Marketing Analytics in G2’s Winter 2025 Report. See why marketers...

How to Use Lead Grouping to Qualify Faster & Market Smarter – Did You Know?
Lead Analytics

How to Use Lead Grouping to Qualify Faster & Market Smarter – Did You Know?

Ensure your team focuses on the best prospects. Learn how to qualify leads, improve conversions, and boost marketing ROI with...

How to Find Your Best High Value, High Intent Keywords
Lead Analytics

How to Find Your Best High Value, High Intent Keywords

Find the best high intent keyword opportunities. Learn to identify valuable search terms and refine your strategy with data-driven insights.

Team Member Spotlight: Trey Flint—Answering His
Product Updates

Team Member Spotlight: Trey Flint—Answering His "Call of Duty"

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Get Lightning-Fast Marketing Insights with Quick Reports – Did You Know?
Lead Tracking

Get Lightning-Fast Marketing Insights with Quick Reports – Did You Know?

Get instant marketing insights with the Quick Report. Track leads, analyze performance, and optimize campaigns effortlessly and efficiently.

How to Set Up Google Ads Offline Conversion Tracking
Lead Tracking

How to Set Up Google Ads Offline Conversion Tracking

The disconnect between online clicks and offline sales is costing you money. Luckily, Google Ads offline conversion tracking is possible—here's...

Product Update: Import Data with Endpoints
Product Updates

Product Update: Import Data with Endpoints

Introducing Endpoints: a powerful new way to send lead data to WhatConverts. Whether you need to upload CSV files or...

9 Best Marketing Reporting Software for Agencies in 2025 (In-Depth Look)
Lead Analytics

9 Best Marketing Reporting Software for Agencies in 2025 (In-Depth Look)

We discuss the 9 best marketing agency reporting tools & software that allow you to send clients lead-driven, easy-to-understand reports...

How to Track the Digital Customer Journey – Did You Know
Lead Tracking

How to Track the Digital Customer Journey – Did You Know

Learn how to track the digital customer journey and unlock actionable insights to refine your marketing strategy with lead tracking...

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