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How Customer Cohort Analysis Reveals Marketing ROI Blind Spots

Customer cohort analysis reveals hidden marketing ROI patterns that aggregate metrics miss. Learn how to group leads by behavior and track true performance.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Find Your Best High Value, High Intent Keywords
Lead Analytics

How to Find Your Best High Value, High Intent Keywords

Find the best high intent keyword opportunities. Learn to identify valuable search terms and refine your strategy with data-driven insights.

How to Maximize ROI with Google Smart Bidding
Lead Tracking

How to Maximize ROI with Google Smart Bidding

Learn how to optimize Google smart bidding by feeding it quality lead data that helps target high-value conversions instead of...

Product Update: Import Data with Endpoints
Product Updates

Product Update: Import Data with Endpoints

Introducing Endpoints: a powerful new way to send lead data to WhatConverts. Whether you need to upload CSV files or...

How to Track the Digital Customer Journey – Did You Know
Lead Tracking

How to Track the Digital Customer Journey – Did You Know

Learn how to track the digital customer journey and unlock actionable insights to refine your marketing strategy with lead tracking...

Dynamic Number Insertion (DNI): What It Is & Why You Need It
Lead Tracking

Dynamic Number Insertion (DNI): What It Is & Why You Need It

Dynamic Number Insertion (DNI) is a must for marketers, as it links offline calls to online sources. Learn how it...

How to Measure Marketing Effectiveness in 2025
Lead Analytics

How to Measure Marketing Effectiveness in 2025

To measure marketing effectiveness in 2025, you have to ditch the vanity metrics and focus on leads. It's easier than...

Team Member Spotlight: Justin Hill—The Real Music Man
Product Updates

Team Member Spotlight: Justin Hill—The Real Music Man

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

How to Scale with a Multi-Channel Marketing Strategy: Case Study
Lead Tracking

How to Scale with a Multi-Channel Marketing Strategy: Case Study

Discover how AdVenture Media used their expertise and WhatConverts to boost TekBrands' marketing performance across five different brands.

Agency Motivates PPC Budget Increase from $0 to $25k/mo
Lead Analytics

Agency Motivates PPC Budget Increase from $0 to $25k/mo

Boost your PPC budget with data-driven insights. See how Titan Web Agency helped a dentistry practice grow their PPC budget...

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