Why Top PPC Experts Are Abandoning Lead Volume Metrics
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
What is GCLID? A Complete Guide to Google Click IDs
Learn what GCLID is, how it works with Google Ads tags to track conversions, and how to use this data...
Google Ads Conversion Statuses – Did You Know?
WhatConverts lets you see which conversions are sent back to Google Ads. Plus learn how to track, troubleshoot, and manage...
Product Update: Spain Tracking Numbers Now Available!
Spain call tracking is here! 200+ area codes, easy setup, and tailored pricing. Start tracking calls in Spain with WhatConverts...
7 Digital Marketing Myths Clients Often Believe (And How to Set the Record Straight)
Managing client questions can be tough. Here are some useful ‘template’ responses next time you’re challenged on a digital marketing...
The Death of the Keyword? Navigating the New Era of Data-Driven Marketing
Shift from keywords to AI-driven marketing! Learn how behavioral data and WhatConverts can elevate your campaigns beyond search terms.
How to Optimize Google Ads to Only Target Qualified Leads
Learn how to optimize your Google Ads account to target qualified leads that convert using 8 actionable steps to improve...
WhatConverts Named a 2024 Culture America Award Winner
WhatConverts wins Culture America Award for prioritizing employee well-being and creating a thriving, people-first workplace. Join our team today!
7 Lead Generation KPIs (and the One that Matters Most)
Learn which lead generation KPIs are the most important for proving the real value of your marketing efforts.
Team Member Spotlight: Aimee Blair—Picross Pro & Undercover Meteorologist
Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...
Get the latest from WhatConverts
Monthly marketing advice, delivered straight to your inbox.
