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Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel and touchpoint.
Best Call Tracking Software for Marketers & Agencies in 2025
Lead Tracking
Best Call Tracking Software for Marketers & Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Confidently Boost Google Ads Spend By 8x
Marketing
How to Confidently Boost Google Ads Spend By 8x

Find out how WhatConverts lead tracking gave Airskirts the confidence to spend 8x more on Google Ads in just five...

7 Reasons Agencies Use Google Ads Optimization Software
Lead Analytics
7 Reasons Agencies Use Google Ads Optimization Software

See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

What is Cost Per Lead and Why Should You Care?
Lead Analytics
What is Cost Per Lead and Why Should You Care?

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

Introducing the New WhatConverts Dashboard
Marketing
Introducing the New WhatConverts Dashboard

The new WhatConverts Dashboard is now available to all users. Learn more about all the new layout, additional features and...

Attribution Models in Marketing: Why It's Valuable and How to Measure
Lead Analytics
Attribution Models in Marketing: Why It's Valuable and How to Measure

Attribution models are used to measure the impact of marketing campaigns on sales. This article will explain what they are...

Agency Pricing: How to Show Value When Clients Can't Make Sales
Lead Analytics
Agency Pricing: How to Show Value When Clients Can't Make Sales

Your agency pricing should reflect the value you deliver to clients. How can you calculate that value when clients aren't...

WhatConverts Tips: Automation and the New Mobile Dashboard
Marketing
WhatConverts Tips: Automation and the New Mobile Dashboard

WhatConverts makes it easy to track marketing success on the go with automation and a brand new mobile dashboard,

Atomic Marketing Boosts PPC Conversions by 40% with WhatConverts and Google Smart Bidding
Marketing
Atomic Marketing Boosts PPC Conversions by 40% with WhatConverts and Google Smart Bidding

WhatConverts allows Atomic Marketing to leverage Google Smart bidding to its full potential by providing Google with more accurate data.

7 Tips for Setting Your Client's Marketing Budget
Marketing
7 Tips for Setting Your Client's Marketing Budget

WhatConverts can give you the data you need to set your client's CPC and SEO marketing budget. Read on to...

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