Why Your Worst Landing Page Is Getting the Most Budget
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Form Tracking: What Is It & Why Do Marketers Need It?
This guide explains form tracking, why it's important for marketers, and which tools you should use to get the most...
Product Update: Meta Advanced Matching, Better Filtering, & Shopify App
We're excited to announce three new WhatConverts features – Meta advanced matching, enhanced filtering, and the launch of our Shopify...
Did You Know – Call Only/Call Extension Tracking
Want to see how your Call Only Ads and Call Extensions are performing? Here's how to use tracking numbers for...
Marketing Touchpoints: What They Are & How to Optimize Them
Tracking and analyzing your marketing touchpoints lets you unlock countless opportunities to optimize. Here's how to do it.
What Is Marketing Attribution & Which Models Are Best?
In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering...
Did You Know – Custom Event Tracking
WhatConverts makes it easy to track events like button clicks, email signups, link interactions and more with Custom Event Tracking.
Did You Know – View Duplicate/Spam Leads
Understanding where spam/duplicate leads are coming from lets clever marketers spot optimization opportunities. Here's how to do it.
A Marketer's Guide to First-Party vs. Third-Party Cookies
From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...
Did You Know – Call Greetings & Whispers
Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...
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