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PPC Costs Are Rising—And That Makes Every Dollar More Fragile

When clicks cost more, optimization mistakes compound faster—and it's not long before lead quality begins to suffer.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Optimize Google Ads to Only Target Qualified Leads
Lead Analytics

How to Optimize Google Ads to Only Target Qualified Leads

Learn how to optimize your Google Ads account to target qualified leads that convert using 8 actionable steps to improve...

WhatConverts Named a 2024 Culture America Award Winner
Product Updates

WhatConverts Named a 2024 Culture America Award Winner

WhatConverts wins Culture America Award for prioritizing employee well-being and creating a thriving, people-first workplace. Join our team today!

7 Lead Generation KPIs (and the One that Matters Most)
Marketing

7 Lead Generation KPIs (and the One that Matters Most)

Learn which lead generation KPIs are the most important for proving the real value of your marketing efforts.

Team Member Spotlight: Aimee Blair—Picross Pro & Undercover Meteorologist
Product Updates

Team Member Spotlight: Aimee Blair—Picross Pro & Undercover Meteorologist

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

Product Update: Introducing Quick Reports & Lead Grouping
Product Updates

Product Update: Introducing Quick Reports & Lead Grouping

Lead management just got easier. Announcing major updates to the Lead Manager, letting you make smarter marketing decisions faster than...

Maximize Lead Generation with Multi-Touch Attribution Software
Lead Tracking

Maximize Lead Generation with Multi-Touch Attribution Software

Discover the insights and power of multi-touch marketing attribution. See how WhatConverts helps Orbit Local optimize lead generation.

How to Speed Up Your Lead Qualification: 6 Proven Strategies
Marketing

How to Speed Up Your Lead Qualification: 6 Proven Strategies

Lead qualification is a vital step in optimizing your marketing and empowering your sales team. Here are 6 proven strategies...

Spotting Missed Client Opportunities - Did You Know?
Lead Analytics

Spotting Missed Client Opportunities - Did You Know?

Lost opportunities = lost revenue. Luckily, WhatConverts makes it easy to see when clients are missing their opportunities to close...

Team Member Spotlight: Kit Cabena—Master Raiden's Favorite Earthrealm Defender
Product Updates

Team Member Spotlight: Kit Cabena—Master Raiden's Favorite Earthrealm Defender

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

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