How to: Get Cost per Lead (Not Conversion) without Doing Math

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Did You Know – Automatically Qualify/Add Data From a Call Flow
Call Flows are great for automating your workload. You can even add data to your leads based on how they...

Did You Know – Auto-Tagging & ValueTrack Tracking Templates
ValueTrack tracking templates are vital for tracking the lead data you need to make smarter marketing decisions. Here's how to...

Value-Based Bidding for Lead Gen: 5 High ROI Strategies
Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

Did You Know – Lead Details
The Lead Details view lets you see valuable information like customer journey, lead score, custom fields, and more. Here's how...

Using ClickCease with Google Ads – Did You Know?
ClickCease blocks bad clicks from draining your Google Ads Budget. Plus, setting it up for WhatConverts is simple.

How to Solve 3 Attribution Problems Stealing Your Results
Three marketing attribution problems are stealing the credit marketing agencies deserve. Here's how to solve them.

Did You Know – Customer Value Reporting
Customer Value Reporting lets you see the total value (sales or quote) that your client's customers have generated. Here's how...

The Anatomy of a Successful Home Service Marketing Campaign
How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...

Did You Know – Custom Fields
Custom Fields let you add more relevant data to leads and fine-tune the Lead Manager to show the data you...
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