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How to: Get Cost per Lead (Not Conversion) without Doing Math

If your conversions aren’t coming from real leads, “cost per conversion” is a meaningless metric.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Did You Know – Automatically Qualify/Add Data From a Call Flow
Lead Tracking

Did You Know – Automatically Qualify/Add Data From a Call Flow

Call Flows are great for automating your workload. You can even add data to your leads based on how they...

Did You Know – Auto-Tagging & ValueTrack Tracking Templates
Integrations

Did You Know – Auto-Tagging & ValueTrack Tracking Templates

ValueTrack tracking templates are vital for tracking the lead data you need to make smarter marketing decisions. Here's how to...

Value-Based Bidding for Lead Gen: 5 High ROI Strategies
Marketing

Value-Based Bidding for Lead Gen: 5 High ROI Strategies

Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

Did You Know – Lead Details
Lead Tracking

Did You Know – Lead Details

The Lead Details view lets you see valuable information like customer journey, lead score, custom fields, and more. Here's how...

Using ClickCease with Google Ads – Did You Know?
Lead Tracking

Using ClickCease with Google Ads – Did You Know?

ClickCease blocks bad clicks from draining your Google Ads Budget. Plus, setting it up for WhatConverts is simple.

How to Solve 3 Attribution Problems Stealing Your Results
Lead Analytics

How to Solve 3 Attribution Problems Stealing Your Results

Three marketing attribution problems are stealing the credit marketing agencies deserve. Here's how to solve them.

Did You Know – Customer Value Reporting
Lead Analytics

Did You Know – Customer Value Reporting

Customer Value Reporting lets you see the total value (sales or quote) that your client's customers have generated. Here's how...

The Anatomy of a Successful Home Service Marketing Campaign
Marketing

The Anatomy of a Successful Home Service Marketing Campaign

How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...

Did You Know – Custom Fields
Lead Analytics

Did You Know – Custom Fields

Custom Fields let you add more relevant data to leads and fine-tune the Lead Manager to show the data you...

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