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Value-Based Bidding for Lead Gen: 5 High ROI Strategies
Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

The Anatomy of a Successful Home Service Marketing Campaign
How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...

Did You Know – User Roles & Permissions
WhatConverts makes it easy to give (and restrict) access to certain users based on their role. Here's how to set...

7 Effective Backlink-Building Strategies for Your Clients & Agency
Backlink building is one of the most effective SEO strategies for marketing agencies. Here are 7 methods to grow your...

How to Build Trust with Bad News: 5 Client Retention Strategies
Bad news is inevitable. But you can use these 5 client retention strategies to turn tough conversations into trust-building wins.

Did You Know – Holiday Call Flows
Holiday Call Flows let you add a more customized, valuable experience to your typical call flows during a holiday.

Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them
Managing client expectations can be tricky for marketing agencies. Here are 5 strategies for setting and exceeding your client expectations.

Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook
What's the best way to get your PPC and SEO working together? By using the Gap Analysis strategy. Here's how...

Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?
Conversation Intelligence and Lead Intelligence may sound similar, but they're quite different. So which is right for PPC marketers?
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