Featured Article

The Ethical Marketer’s Guide to Competitive Intelligence Analysis: What You Can Learn Without Crossing Lines

Explore ethical competitive intelligence analysis techniques marketers can use to gain insights without violating laws or trust and how WhatConverts helps.
7 Effective Backlink-Building Strategies for Your Clients & Agency
Marketing

7 Effective Backlink-Building Strategies for Your Clients & Agency

Backlink building is one of the most effective SEO strategies for marketing agencies. Here are 7 methods to grow your...

Did You Know – Holiday Call Flows
Marketing

Did You Know – Holiday Call Flows

Holiday Call Flows let you add a more customized, valuable experience to your typical call flows during a holiday.

How to Build Trust with Bad News: 5 Client Retention Strategies
Marketing

How to Build Trust with Bad News: 5 Client Retention Strategies

Bad news is inevitable. But you can use these 5 client retention strategies to turn tough conversations into trust-building wins.

Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook
Marketing

Spotting SEO Opportunity from PPC Success: PPC vs. SEO Gap Analysis Playbook

What's the best way to get your PPC and SEO working together? By using the Gap Analysis strategy. Here's how...

Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them
Marketing

Unrealistic Client Expectations Kill Agencies: 5 Pro Ways to Manage Them

Managing client expectations can be tricky for marketing agencies. Here are 5 strategies for setting and exceeding your client expectations.

[News] How the Google Ads Update to Transparency Center Affects Marketers
Marketing

[News] How the Google Ads Update to Transparency Center Affects Marketers

A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...

Marketers: How to Adapt to Google Ads Automation & AI
Marketing

Marketers: How to Adapt to Google Ads Automation & AI

The shift to Google Ads automation and AI is real. And it's more than automated bidding. Here's what the automation...

Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?
Marketing

Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?

Conversation Intelligence and Lead Intelligence may sound similar, but they're quite different. So which is right for PPC marketers?

3 Ways Your PPC Campaigns Positively Impact Your SEO
Marketing

3 Ways Your PPC Campaigns Positively Impact Your SEO

In this article, we look at three ways running PPC ads benefits your SEO—from active strategies you can use to...

PPC vs. SEO: Pros, Cons and When to Use Each
Marketing

PPC vs. SEO: Pros, Cons and When to Use Each

At WhatConverts, we’re huge fans of PPC. And SEO is another one of our favorites. But the truth is, every...

Get the latest from WhatConverts

Monthly marketing advice, delivered straight to your inbox.

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14 days free trial Easy setup Dedicated support
    G2 Best Results Summer 2025 Badge
    G2 Best Relationship Summer 2025 Badge
    G2 Best Usability Summer 2025 Badge
    G2 Most Implementable Summer 2025 Badge
    G2 Momentum Leader Summer 2025 Badge