The 48-Hour Qualification Lag That Lets Competitors Steal Your Leads
Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS
Using Google Ads for lead generation requires marketers to use different strategies than non-lead gen businesses. Here are the top...
Did You Know? – Multi-Ring
With a multi-ring system, you can ensure every important call gets answered, even when individual team members are away from...
What Is a Good ROAS in 2025? (Benchmarking + Statistics)
What counts as a "good" ROAS in 2025, and how can you help your business see better returns? Uncover the...
What Is Marketing Attribution & Which Models Are Best?
In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering...
A Marketer's Guide to First-Party vs. Third-Party Cookies
From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...
Did You Know – Call Greetings & Whispers
Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...
Did You Know – Post-Call Lead Qualification
WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...
Value-Based Bidding for Lead Gen: 5 High ROI Strategies
Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...
The Anatomy of a Successful Home Service Marketing Campaign
How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...
Did You Know – User Roles & Permissions
WhatConverts makes it easy to give (and restrict) access to certain users based on their role. Here's how to set...
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