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How to: Improve Call Handling with Zero Extra Training

Sales teams lose good leads because they answer every call blind, with no campaign info, no keyword, no intent signal.
Did You Know? – Multi-Ring
Marketing

Did You Know? – Multi-Ring

With a multi-ring system, you can ensure every important call gets answered, even when individual team members are away from...

What Is a Good ROAS in 2025? (Benchmarking + Statistics)
Marketing

What Is a Good ROAS in 2025? (Benchmarking + Statistics)

What counts as a "good" ROAS in 2025, and how can you help your business see better returns? Uncover the...

What Is Marketing Attribution & Which Models Are Best?
Marketing

What Is Marketing Attribution & Which Models Are Best?

In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering...

A Marketer's Guide to First-Party vs. Third-Party Cookies
Marketing

A Marketer's Guide to First-Party vs. Third-Party Cookies

From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...

Did You Know – Call Greetings & Whispers
Marketing

Did You Know – Call Greetings & Whispers

Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...

Did You Know – Post-Call Lead Qualification
Marketing

Did You Know – Post-Call Lead Qualification

WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...

Value-Based Bidding for Lead Gen: 5 High ROI Strategies
Marketing

Value-Based Bidding for Lead Gen: 5 High ROI Strategies

Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

The Anatomy of a Successful Home Service Marketing Campaign
Marketing

The Anatomy of a Successful Home Service Marketing Campaign

How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...

Did You Know – User Roles & Permissions
Marketing

Did You Know – User Roles & Permissions

WhatConverts makes it easy to give (and restrict) access to certain users based on their role. Here's how to set...

7 Effective Backlink-Building Strategies for Your Clients & Agency
Marketing

7 Effective Backlink-Building Strategies for Your Clients & Agency

Backlink building is one of the most effective SEO strategies for marketing agencies. Here are 7 methods to grow your...

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