The Ethical Marketer’s Guide to Competitive Intelligence Analysis: What You Can Learn Without Crossing Lines

Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS
Using Google Ads for lead generation requires marketers to use different strategies than non-lead gen businesses. Here are the top...

Agency Learns How to Train the Algorithm, Wins 12.4X ROAS
As Google Ads becomes more automated, what can marketers do to optimize their ad spend? Train the algorithm on better...

Did You Know – Call Greetings & Whispers
Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...

A Marketer's Guide to First-Party vs. Third-Party Cookies
From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...

Did You Know – Post-Call Lead Qualification
WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...

Value Based Bidding for Lead Gen: 5 High ROI Strategies
Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...

One PPC Shift, Massive Results: Agency Earns 42% YOY Growth With 3-Point Strategy
See how one agency turned a leadership shakeup into a new 3-point PPC strategy and netted their client 42% year-over-year...

What Is Marketing Attribution & Which Models Are Best?
In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering...

The Anatomy of a Successful Home Service Marketing Campaign
How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...

Did You Know – User Roles & Permissions
WhatConverts makes it easy to give (and restrict) access to certain users based on their role. Here's how to set...
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