Marketers Generate Revenue. So Why Don't They Get Any Credit?
How to Use Lead Qualification to Optimize Your Marketing
Our research has shown that lead qualification is the single most powerful predictor of effective marketing optimization. Here's how to...
10X Your Agency's Growth: 15 AI Tools That Actually Work
These 15 AI tools have transformed how we work – they’re supercharging our productivity, creativity and most importantly – our...
Safe Mode: Blur Private Client Data (Great for Demos & Video Content)
Blur out confidential client data with Safe Mode. It's perfect for running real-data demos, creating content, and sharing success stories.
Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS
Using Google Ads for lead generation requires marketers to use different strategies than non-lead gen businesses. Here are the top...
Did You Know? – Multi-Ring
With a multi-ring system, you can ensure every important call gets answered, even when individual team members are away from...
What Is a Good ROAS in 2025? (Benchmarking + Statistics)
What counts as a "good" ROAS in 2025, and how can you help your business see better returns? Uncover the...
What Is Marketing Attribution & Which Models Are Best?
In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering...
A Marketer's Guide to First-Party vs. Third-Party Cookies
From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...
Did You Know – Call Greetings & Whispers
Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...
Did You Know – Post-Call Lead Qualification
WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...
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