Dealing with Difficult Clients: Protecting Your Agency and Preserving Team Morale
A Marketer's Guide to First-Party vs. Third-Party Cookies
From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...
Did You Know – Post-Call Lead Qualification
WhatConverts makes it easy to create a post-call qualification process so you get the data you need to make better...
Value Based Bidding for Lead Gen: 5 High ROI Strategies
Google Ads Value based bidding lets you focus quality, not quantity. Here are 5 strategies to help lead gen businesses...
One PPC Shift, Massive Results: Agency Earns 42% YOY Growth With 3-Point Strategy
See how one agency turned a leadership shakeup into a new 3-point PPC strategy and netted their client 42% year-over-year...
What Is Marketing Attribution & Which Models Are Best?
In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering...
The Anatomy of a Successful Home Service Marketing Campaign
How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...
Did You Know – User Roles & Permissions
WhatConverts makes it easy to give (and restrict) access to certain users based on their role. Here's how to set...
7 Effective Backlink-Building Strategies for Your Clients & Agency
Backlink building is one of the most effective SEO strategies for marketing agencies. Here are 7 methods to grow your...
Did You Know – Holiday Call Flows
Holiday Call Flows let you add a more customized, valuable experience to your typical call flows during a holiday.
How to Build Trust with Bad News: 5 Client Retention Strategies
Bad news is inevitable. But you can use these 5 client retention strategies to turn tough conversations into trust-building wins.
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