How to Measure Lead Quality [+ Scoring Checklist]
Monthly Summary Report Update
We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...
How to Calculate Marketing ROI (Return on Investment)
Marketing ROI is short for marketing return on investment, a vital metric for showing marketing effectiveness. Here's how to calculate...
Lead Intelligence: The Smarter Way to Score, Qualify, and Value Your Leads
Lead Intelligence is an exciting new feature in WhatConverts to automatically score, qualify, and value your leads. Here’s why it’s...
5 Best Phonexa Alternatives (In-Depth Look)
Looking for a Phonexa alternative? Compare the best call tracking alternatives and see what makes them different. We discuss how...
Identifying Buyer Intent Keywords for PPC (what you need to do)
Want to learn how to find your most valuable buyer intent keywords for PPC? We go through four strategies to...
Attribution Models in Marketing: Why It's Valuable and How to Measure
Attribution models are used to measure the impact of marketing campaigns on sales. This article will explain what they are...
How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns
Your captured buyer intent data is invaluable to show money invested in marketing channels is working. WhatConverts helps agencies realize...
5 Metrics Clients Want in a Marketing KPI Dashboard
Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...
What is Cost Per Lead and Why Should You Care?
Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...
7 Reasons Agencies Use Google Ads Optimization Software
See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.
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