Featured Article

Translating Google Ads Reporting into Client Language

When your client runs a business measured in booked work and revenue, a report that highlights CPA and CTR means nothing.
Compare Attribution Models - Did You Know?
Lead Analytics

Compare Attribution Models - Did You Know?

Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...

How to Fill In GA4's Data Gaps Using Lead Tracking Tools
Lead Analytics

How to Fill In GA4's Data Gaps Using Lead Tracking Tools

Google Analytics is a must for marketers, but it leaves behind some serious data gaps. See how to fill those...

Field Mapping: How To Make Lead Management Even Easier
Lead Analytics

Field Mapping: How To Make Lead Management Even Easier

Field mapping lets you organize and report on your lead data using custom fields collected from your online forms. Here's...

Did You Know – View Duplicate/Spam Leads
Lead Analytics

Did You Know – View Duplicate/Spam Leads

Understanding where spam/duplicate leads are coming from lets clever marketers spot optimization opportunities. Here's how to do it.

How to Solve 3 Attribution Problems Stealing Your Results
Lead Analytics

How to Solve 3 Attribution Problems Stealing Your Results

Three marketing attribution problems are stealing the credit marketing agencies deserve. Here's how to solve them.

Did You Know – Customer Value Reporting
Lead Analytics

Did You Know – Customer Value Reporting

Customer Value Reporting lets you see the total value (sales or quote) that your client's customers have generated. Here's how...

Did You Know – Custom Fields
Lead Analytics

Did You Know – Custom Fields

Custom Fields let you add more relevant data to leads and fine-tune the Lead Manager to show the data you...

Did You Know – Timeline View Reporting
Lead Analytics

Did You Know – Timeline View Reporting

Timeline View Reporting makes it easy to spot new trends, identify peak seasons, and get time-based insights in just a...

Did You Know – Dimension Grouping
Lead Analytics

Did You Know – Dimension Grouping

Dimension Grouping lets you "chunk" information together for clearer, more customized reporting. Here's how it's done.

Did You Know – Field Mapping
Lead Analytics

Did You Know – Field Mapping

Field Mapping lets you show custom form fields right from the Lead Manager and in your reporting. Here's a quick...

Get the latest from WhatConverts

Monthly marketing advice, delivered straight to your inbox.

    ready to get marketing clarity?

    Grow your business with WhatConverts

    14-day free trial Easy setup Dedicated support
    G2 Best Results Summer 2026 Badge
    G2 Best Relationship Summer 2026 Badge
    G2 Best Usability Summer 2026 Badge
    G2 Most Implementable Summer 2026 Badge
    G2 Momentum Leader Summer 2026 Badge