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STEP 1

Automated Data Capture

Every successful marketing strategy starts with comprehensive, accurate data. Build a strong foundation for lead tracking now to unlock the insights and optimization capabilities that drive real marketing ROI.

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Set Up Standard Tracking

Install the WhatConverts tracking script and set up dynamic number insertion on your website. This core system captures essential data about every lead interaction, including calls, forms, and attribution data.

Track All Marketing Channels

Once you've set up basic call and form tracking, expand to include all marketing channels. Track every conversion action—calls, forms, chats, transactions, and custom events—in one place for full marketing visibility.

Connect to Google

Connect WhatConverts to Google Ads to start sending rich lead data back to Google instantly. Set up conversion triggers for two-way data flow, laying the groundwork for powerful campaign optimization.

Resource Center

Set Up Tracking Track Marketing Channels Connect to Google
Icon What Is Lead Tracking & How Does It Make Your Marketing Better

In marketing, lead tracking is the capturing of data that tells you who your leads are, where they came from, and what they’re interested...

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Icon What Is Call Tracking & Why Do Marketers Need It?

Where your leads have been, which ads they clicked, landing pages they visited—all of it (when properly tracked) lets you trace a purchase back...

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Icon Form Tracking: What Is It & Why Do Marketers Need It?

Web forms are one of the highest-converting lead generation tools online. They’re also one of the simplest to track. That said, form tracking isn’t just about...

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Icon Add the WhatConverts Script to Your Site

To track leads in WhatConverts from your website, you will need to implement the WhatConverts Tracking Code. This page will walk you through...

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Icon How to Track Calls

As a Best Practice for Call Tracking, WhatConverts uses DNI (Dynamic Number Insertion) to integrate call tracking in your website and...

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Icon How to Track Forms

As a Best Practice for Call Tracking, WhatConverts uses DNI (Dynamic Number Insertion) to integrate call tracking in your website and...

Read Documentation
Icon Marketing Foundations: What Is Call Tracking?

Learn about the fundamentals of Call Tracking and how marketers use it to understand the value of their efforts. In this video, you'll...

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Icon Marketing Foundations: What Is Form Tracking?

Learn about the fundamentals of Form Tracking. In this video, you'll learn about the importance of form tracking and how it helps marketers...

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Icon Did You Know – Custom Event Tracking

Calls, forms, emails, chats, transactions—the list of conversion actions that WhatConverts tracks goes on and on. That said, what if you...

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Icon Did You Know – Tracking Offline Campaigns

Tracking the effectiveness of online campaigns has never been easier thanks to lead tracking tools. You can see which Keywords users...

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Icon How to Track Chats

WhatConverts Online Chat tracking allows you to immediately track and follow-up with users that contact you through web chat on your website...

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Icon Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS

Google Ads is a pay-per-click (PPC) advertising platform on the world’s most popular search engine. With it, marketers can promote businesses...

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Icon Google Ads Conversion Triggers – Did You Know?

Want to have even more control over the type of leads you target with your Google Ads campaigns? Our Google Ads integration makes that a...

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Icon Did You Know – Auto-Tagging & ValueTrack Tracking Templates

Want to get marketing attribution down to the campaign, ad, and keyword level? Then you need ValueTrack parameters in your Google Ads account...

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Icon The Best Way to Track Calls from Google Ads

There’s a big difference between Google Ads call tracking and the best Google Ads call tracking. For some clients, keeping the phone ringing...

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Icon Marketing Foundations: Google Ads & Lead Tracking

Learn about what makes Google Ads stand out from other digital advertising platforms and why using it with lead tracking tools is perfect for lead...

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