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CallTrackingMetrics is a great product with many satisfied customers. That being said, if you’re looking for an alternative, we’ll list four call tracking solutions in this post that you should take into consideration, starting with our own — WhatConverts.

CallTrackingMetrics Alternatives

  1. WhatConverts
  2. CallRail
  3. Invoca
  4. DialogTech

Note: If you’d like to learn more about how WhatConverts works, we encourage you to visit our site and sign up for a free trial, or schedule a 1-on-1 demo. 

1. WhatConverts

We’ve focused WhatConverts on making it extremely easy to identify which marketing activities (i.e. source/medium, keywords, landing pages) are delivering calls.

This is really important for companies to answer questions such as:

  • How many calls are coming from Google Ads vs. SEO vs. any other marketing channel?
  • What keywords are driving the most calls?
  • What landing pages are getting the most calls?
  • Which pages on our site are encouraging the most calls?

This information lets companies learn what marketing activities are driving the most calls, and consequently get more calls, by doing more of what is working and less of what’s not.

Specifically, we have built in reports that are all interactive (meaning you can click to adjust the details, track the metrics that matter to you, and more), so marketers and founders can ask and answer virtually any question about the calls.

Let’s discuss the most common ones:

Calls by Source/Medium (see more details about this report

If you want to know what sources are driving the most calls (like Google Organic vs. Google Ads, vs. Facebook, vs. referrals), you can easily see it in this report:

Leads by Source in WhatConverts

Note that even though WhatConverts is primarily a call tracking tool, the graph and table above also shows leads from forms, chats or other website leads.

This gives companies a holistic understanding of what marketing activities and channels are working the best, even if they are generating non-call leads like website form submissions (more on this later).

Calls by Campaign & Keyword (see more details about this report

Leads by Campaign and Keyword in WhatConverts

Calls by Landing Page (see more details about this report

Leads by Landing Page in WhatConverts

Note: These are just a few of the standard reports we offer. For a complete list, click here

These reports auto update in real-time when new leads come in, and you can schedule them to automatically be emailed daily, weekly, or monthly.

And again, the reports take just a couple clicks to generate. So if a client or manager asks, "Can you send me a report of the marketing channels that delivered the most phone calls", you can easily pull up that information.

Or, if you want to optimize your marketing spend, you can quickly scan the reports and identify which marketing activities are working well (or not) to generate calls.

WhatConverts Also Makes It Easy to Answer Advanced Questions About What Marketing Generated Calls

The above reports answer the “big picture” questions that, from our experience, most customers care about. Specifically:

  • The source (i.e. Facebook) and medium (i.e. CPC) that delivered the most call leads.
  • The campaigns and keywords that delivered the most call leads (for paid search).
  • The URLs leads were on when they made the phone call.

When brands see how easy it is to answer questions about what is generating calls and leads, they’ll want to ask more advanced questions, such as:

“How many of the calls from Google Ads came from new (versus existing) leads, and how many of those leads are quotable?” 

This is an important question that clients or leadership may (and often do) bring up, since it provides them with a clearer picture of marketing effectiveness.

Most call tracking tools make it difficult to answer any similar, multi-layered call tracking question such as the one above, requiring you to export your call leads into Excel, and then filter by the relevant 4 columns.

(“New Customer” → Yes,  “Quotable” → Yes, “Source” → Google, “Medium” → CPC)

With WhatConverts, you don’t have to export data or manipulate spreadsheets to answer advanced, multi-layered questions about where leads came from or what generated the most calls. Instead, this can all be done inside our platform in a few clicks, as we discuss next.

Example: Easily Answer Advanced Questions About What Channels are Driving the Most Qualified New Customer Calls

To answer the aforementioned question about new, quotable call leads that came from Google Ads, you’d simply select the relevant filters in WhatConverts (similarly to how Excel functions) and then you’d get that filtered view of call leads:

Type, Lead ID, Status, Lead State, Quotable, Source, Medium in WhatConverts

This takes only a few clicks. No exporting of data needed. No manual spreadsheet work needed.

Note that this is just one example, albeit an important one, because again, if you’re reporting to clients or management, they want to know if marketing is working — and this gives them a much more accurate answer.

In addition, the very fact that you qualify call leads and mark them as new vs. existing customers can impress them, since many other folks would skip this step, and only report on the number of call leads (which can lose the company money, since they may allocate more resources to what’s driving the most calls, when in reality another channel may bring fewer, but more qualified [and new] customers).

Now you may wonder, “how easy is it to (1) qualify call leads and (2) mark them as new/existing customers?”

We offer several features (see here) that make it extremely simple to qualify leads (i.e. integrating with a CRM, or getting an email after each call asking you to click “yes” if the lead was qualified).

In addition, to mark new/existing customers, you can set up a call flow so that each time a lead calls, they press 1 if they’re an new customer, or 2 if they’re an existing customer.

Note: Beyond this example, you can filter the call lead table by any of the 70+ data points that WhatConverts captures, including but not limited to...

  • Where they came from: 
    • Source
    • Medium
    • Campaign
    • Keyword
    • Landing page
    • Conversion action (As we’ll get to later, beyond calls, WhatConverts lets you track and gain insights into all conversion actions, including web forms and chats) 
  • How valuable they are: 
    • Quotable
    • Sales value
    • New leads (versus existing leads)
    • The product or service they were interested in
  • Who they are:
    • Name
    • Email
    • Phone Number

Easily Generate Custom Reports That Answer Advanced Questions About the Marketing Activities That Are Driving Calls

Say you wanted to identify which keyword + ad + landing page combination is generating the most calls. This would allow you to optimize PPC spend, shift more resources to what’s working, and improve your marketing results.

Answering this question in the form of a report is extremely simple with our Custom Report Builder.

Per the below screenshot, just select the appropriate filters/dimensions (in this case, “Keyword”, “Ad”, and “Landing Page”), and WhatConverts will instantly show a report displaying all call leads that match the criteria.

WhatConverts: Select data and metrics to report

In addition, if you choose to add a quote value to leads, then you can see the keyword + ad

+ landing page that generated the most revenue (as opposed to number of call leads, which of course is a less accurate measurement of success).

WhatConverts: Add quote values to leads

If you're a marketing agency, WhatConverts allows you to create reports that speak the client's language — such as revenue by product/service.

You can do this by tying landing pages to products/services, and in the report below, sales for an automobile dealership are broken down by the type of car:

Lead Value by Product Data

These are just a few examples, and you can use any combination of filters/dimensions to generate custom reports that are tailored to your specific needs.

Note that with most other call tracking solutions, if you wanted to report on a similar, multi-layered example like the above, you’d have to perform manual analysis in a spreadsheet, as well as integrate with an external tool like AgencyAnalytics.

From what we’ve heard in our talks with customers, this can take up to a day to set up. But with WhatConverts, it only takes a few clicks to answer and report on advanced call tracking questions.

Why You Should Track All Lead Types (Calls, Forms, Chats) in One Platform and How We Make That Easy

Prior to building WhatConverts, we ran a marketing agency and tracked each conversion type in a different place.

When it came time to report and identify which marketing was driving the most leads at the lowest cost, we had to open up Excel, and then constantly cross reference it with Google Analytics, Google Ads (for form lead information), and our call tracking software (for call lead information).

This was an extremely arduous process that we (and many other agencies and marketers we spoke with) wasted hours on each month.

The solution is our tool — WhatConverts — where you can track calls, forms, and chats in one place. 

You can easily answer questions about what marketing generated all lead types, without leaving the platform.

Track anywhere a lead came from with WhatConverts

For example, say you’re spending $5,000 each month on Google Ads, and want to see how many form submissions it led to.

Per the below screenshot, all you’d have to do is filter by the relevant columns (call, form, or chat) and voila! WhatConverts will instantly show you all lead types that match that criteria.

Type, Source and Medium in WhatConverts

Even if a landing page or ad is geared towards driving calls, it may lead to form submissions and chats.

And again, you can now see those non-call leads with ease, in one tool, and get a more accurate and holistic understanding of what marketing activities and channels are working the best.

While some call tracking solutions let you track calls/forms/chats, they’re in separate areas of the platform.

So if you wanted to answer the question of “How many call, form, and chat leads came from Google Ads?”, you’d have to navigate to the call tracking section of the platform. Then the form tracking section. And finally the chat section.

With WhatConverts, there’s no need to go through this tedious and time-consuming process. Instead, you can answer this Google Ads question by selecting the relevant filters in just a few clicks, or scanning easily digestible reports such as leads by source/medium, leads by campaign & keyword, and leads by landing page.

Online Reviews

We’re proud and thankful that at the time of writing, WhatConverts has 45 reviews with an average rating of 4.9 out of 5 on Capterra (popular review site).

Here are just a few of those reviews:

WhatConverts review: "WhatConverts is the comprehensive lead tracking solution marketers previously only dreamed of."

Note: See the full review here

WhatConverts review: Excellent product and even better customer service!

Note: See the full review here

WhatConverts review: Great tool, Amazing Customer Support

Note: See the full review here

WhatConverts: I 1000% recommend you use WhatConverts

Note: See the full review here

WhatConverts review: WhatConverts is the Gold Standard in Call Tracking

Note: See the full review here

Sign Up for a 14 Day Free Trial or Request a Live Demo

Interested in learning more about WhatConverts? Visit our site and start your free trial, or request a live demo where we’ll learn about your specific situation, and show you how to get the most out of our platform.

2. CallRail

Because CallRail is one of the largest players in the call tracking industry, we decided to create an article that very directly lays out (in detail) the areas in which WhatConverts is differentiated —  click here to see this post.

3. Invoca

Invoca is a great CallTrackingMetrics alternative for enterprise companies.

They offer features such as cloud security infrastructure and automatic call fraud detection, so that spam and fraudulent calls don’t reach your call center.

Visit their site here to learn more about all the features they offer, and how they work.

4. DialogTech

DialogTech is another CallTrackingMetrics competitor that’s a good fit for enterprise companies.

They integrate with many platforms, and offer enterprise-class security and compliance.

Visit their site here to learn more about the various features they offer.

Sign Up for a 14 Day Free Trial of WhatConverts or Request a Live Demo

Interested in learning more about WhatConverts?

Visit our site and start your free trial, or request a live demo where we’ll learn about your specific situation, and show you how to get the most out of our platform.

Michael Cooney

Michael Cooney is a co-founder of WhatConverts. He’s been solving everyday marketing mysteries for years! Connect with him on Twitter or via email at michael@whatconverts.com.

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