Michael Cooney
If you're looking for call tracking software, you’re bound to find CallRail. As one of the biggest names in the industry, it's a good fit for many businesses—but there are many CallRail alternatives too, some which may be better suited to your individual goals.
In this guide, we’ll cover the top five alternatives to CallRail and break down:
- Key differentiators that set each platform apart
- Benefits and drawbacks to consider before switching
- Who each tool is best for (agencies, enterprise teams, PPC experts, etc.)
- Pricing and value comparisons so you can make a confident decision
CallRail Alternatives at a Glance: Features, Benefits, and Best Use Cases
To make finding the right CallRail alternative even easier, below is a breakdown of CallRail and the top 5 CallRail alternatives, ranked and scored according to Summer 2025 reports from third-party review site G2.
- Meets Requirements9.0
- Ease of Use9.0
- Ease of Setup9.0
- Ease of Admin9.1
- Quality of Support8.9
- Good Business Partner9.2
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Track a fair amount of call data down to the keyword
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Some good automation features (lead tagging and scoring)
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Expansive Help Center
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Good for General Call Tracking for Most Small Businesses
CallRail (4.6/5): Popular Choice for General Call Tracking
CallRail is one of the most widely used call tracking platforms on the market, especially among small and mid-sized businesses that need a straightforward way to connect inbound calls to marketing campaigns.
With a strong G2 rating of 4.6/5, it’s a proven solution for companies that want reliable tracking and attribution without diving too deep into customization or advanced analytics.
Read More: What Happens When You Go Beyond Call Tracking? Three Agencies Found Out [Case Study]
Features Overview
CallRail offers a core set of call tracking features designed to give marketers visibility into which campaigns drive phone calls:
- Advanced Dynamic Number Insertion (DNI): Track calls back to specific sources, campaigns, or keywords.
- Call journey tracking: See the web sessions and marketing sources that influenced a caller’s path before they picked up the phone.
- Multiple attribution models: Assign credit for calls in ways that align with your reporting preferences (first-touch, last-touch, multi-touch).
- Customizable call flows: Route and manage inbound calls based on business rules, departments, or agents.
- Call recording and transcription: Access call documentation for quality assurance and customer insight.
- Compliance built-in: HIPAA, GDPR, and SOC2 compliance standards help protect sensitive data (though HIPAA compliance requires an added healthcare account fee).
Overall, CallRail’s features are broad enough to support most general use cases, but they lack some of the deeper reporting flexibility and customization power offered by certain competitors.
CallRail Pricing
CallRail offers multiple pricing tiers designed to scale with your business needs, from basic call tracking to comprehensive conversation intelligence solutions. All plans include a base monthly fee plus usage-based charges for calls and minutes.
| Plan | Price | What’s Included |
| Call Tracking | $55-$275/mo + additional usage | Includes basic features like call tracking, DNI, keyword-level attribution, and standard reporting. Available in four different plans, each offering different amounts of included local numbers and local minutes, text messages, and usage pricing. |
| Call Tracing + Conversion Intelligence | $50-$95/mo + additional usage | These plans add conversation intelligence, which allows for call transcription and keyword analysis. You can also opt for Premium Intelligence to unlock call transcription summaries and conversation sentiment and analysis. |
| Call Tracking + Form Tracking | $90/mo + additional usage | This plan has everything in Call Tracking but also lets you track forms and use Callrail’s custom form builder. |
| Call Tracking Complete | $195/mo + additional usage | This plan combines all the features from every plan into one, meaning it offers everything in Call Tracking as well as call transcription, keyword analysis, form tracking, and access to the custom form builder. |
| Call Tracking Complete + Lead Center | Pricing varies depending on company needs, but expect to pay for the base Call Tracking Complete plan plus a per-agent monthly cost as well as additional usage fees. | This plan adds Lead Center, which lets inbound and outbound sales teams answer/make calls and manage all their leads in one place. |
CallRail provides a 14-day free trial across all plans, allowing you to test features before committing. However, the usage-based pricing model can make costs unpredictable as your call volume grows, which is something to consider when budgeting for long-term use.
Key Pricing Considerations:
- Base monthly fees increase significantly with advanced features
- Per-minute charges apply to all tracked calls
- HIPAA compliance requires an additional healthcare account fee
- Premium integrations (Salesforce, Marketo, Optimizely, Adobe Analytics, Kissmetrics, and Google Marketing Platform) require a $65/mo fee
When to Look at Alternatives
CallRail works well for businesses that want straightforward call tracking, but it may not meet the needs of every marketing team. You may want to explore alternatives if you’re looking for:
- Detailed, individual lead management: CallRail’s Lead Center shows baseline lead information, but data on individual leads is limited. Marketers that want to view nuanced insights into lead quality or behavior may find this restrictive.
- Customizable, client-ready reporting: CallRail’s reporting works well for small businesses, but agencies often need more flexible and granular reporting options to satisfy client demands.
- Multi-device, multi-session tracking: CallRail offers some customer journey tracking of the interactions directly leading up to a call, but it can’t follow the lead journey across multiple devices, separate sessions, or alternative conversion actions (like button clicks, e-commerce transactions, appointment bookings, etc.)
- Pricing that scales for agencies: As call volumes and feature needs grow, CallRail’s pricing can increase quickly, which may be challenging for agencies managing multiple accounts.
- Broader integration ecosystem: While CallRail connects with popular platforms, its integration options are narrower than some competitors, limiting workflow automation for larger teams. Many premium integrations require an extra fee to connect.
- Deeper marketing optimization: CallRail integrates with Google Ads, but the integration is less customizable than other platforms, making it harder to fine-tune campaigns at scale.
Bottom line: CallRail is a dependable tool for basic call tracking. But if you need richer lead data, broader tracking, more flexible reporting, or concrete ROI optimization, you’ll likely get more value from one of the alternatives below.
1. WhatConverts (4.9/5): Best for PPC Marketers, Agencies, and Measurable ROI Impact
Like CallRail, WhatConverts provides great call tracking functionality. In fact, it’s the most highly rated tool across most G2 metrics among top inbound call tracking software, including CallRail. This is due in part to WhatConverts’ wide range of call tracking features, like:
WhatConverts also offers White Labelling and a Partner Program, perfect for growing agencies.
That said, these features alone aren’t the main reason why WhatConverts is the top choice among CallRail alternatives. And there are plenty of other reasons to choose it over CallRail.
There are five main ways WhatConverts stands out from CallRail:
- See exactly what marketing works with granular lead management
- Create custom reports that speak your client's language
- Automate your lead qualification, scoring, and actioning
- Maximize ROAS with a powerful Google Ads integration
- Track all lead types (calls, forms, emails, etc.) within a single dashboard
Differentiator #1: See Exactly What Marketing Works with Intuitive Lead Management
Easily sort and filter through a combination of lead data points to evaluate your marketing’s performance—right within WhatConverts.
WhatConverts captures over 70 data points about every lead that calls, such as...
- Where the lead originated from: Source, Medium, Campaign, Keyword, Landing Page, and Lead Type (as we’ll later discuss, WhatConverts isn’t limited to just call tracking. You can also track form, chat, and e-commerce transaction leads).
- How valuable the lead is: Quotable, Quote Value, and Sales Value.
- The “who” behind the lead: Name, Email, Phone Number, etc.
- Custom data points captured via form fields
With this data captured, you can then sort and filter through leads by any data point within the Lead Manager.
Example: Using Lead Manager to Identify Quality Marketing Sources
Say you bring in 300 leads but only want to see ones that:
- Came from calls that lasted more than two minutes
- Were generated by Google PPC
- Clicked on ads for a specific product or service
All it takes is entering your criteria in the columns and voila!
Think of it like a more powerful Excel spreadsheet—except you don’t ever have to leave the WhatConverts dashboard.
Why Is This Important?
For marketers and business owners looking to understand which of their marketing is producing leads, being able to sort and filter through lead and call data is absolutely essential. Without an easy way to sort and filter leads, you’re resorting to conversion tracking—simply counting calls and leads. Like a tally.
Conversion tracking is fine for answering “How many leads am I getting?” But it’s not enough to answer “Which of my marketing activities is driving the leads?” or the host of other questions that marketers want to know:
- Which campaigns are working the best overall?
- Which marketing campaigns or channels are driving leads to which product or service?
- How qualified are these leads?
- How many touchpoints do leads have before they convert?
- And many more.
Example: Using Lead Manager to Identify the Most Successful Marketing
Say you handle marketing for a plumbing company and you want to see how well your Google Ads campaigns are performing.
Each time a lead calls, they go through a call flow that determines if a lead is a new or existing customer and the service they’re interested in (e.g., Press 1 if you’d like to inquire about our HVAC services, or press 2 if you’d like to inquire about our electrical services).
Then, after the call is over, the salesperson uses one of our post-call qualification features or automation features (more on that later) to mark the lead as “Quotable” or not.
With WhatConverts, you can then filter the table to only show leads who: (1) are new customers, (2) inquired about HVAC services, and (3) were quotable. And to take it a step further, you can create a 4th filter for Source: Google and Medium: CPC.
The end result is a lead table view (with four active filters) that only includes leads that:
- Are new customers
- Are quotable
- Inquired about HVAC services
- And originated from Google Ads
Tables like this can quickly answer your questions about what is and isn’t working in your marketing. You can then save any view like this with the specific filters you’ve set, and it will automatically update as new leads come in.
This can all be done inside WhatConverts. With most other call tracking software companies, narrowing down leads like this using several active filters requires manually exporting and working with the data in Excel.
Differentiator #2: Create Custom Reports That Speak Your Client’s Language
Highly customizable and robust reporting lets you show what’s important to you and your clients, no third-party tools needed
WhatConverts lets you save a Lead Manager view with the specific filters you’ve set, and it will automatically update as new leads come in. But what if you wanted to turn that same view into a report that clients or a boss can more easily digest and understand at a glance?
For instance, let’s say you’re running Google Ads and you wanted to report on leads by:
- Keyword
- Ad
- Landing page
- Call duration over 2 minutes
- Quote value
You can set up this exact report right inside the Report Builder.
This is just one example, and you can use any combination of data points (based on what’s relevant to your business) to create your custom reports. You can also schedule reports to be emailed daily, weekly, or monthly to clients or other stakeholders.
How Does This Compare to Most Other Call Tracking Solutions?
When we founded WhatConverts, we placed an emphasis on building a strong database structure that’s flexible and allows everything to be done inside the WhatConverts platform.
With other call tracking solutions, creating a similar custom report requires:
- Exporting the lead data into a spreadsheet
- Filtering data according to what you want to report on
- Add an external third-party reporting tool such as AgencyAnalytics to the mix
As you can imagine, this is all very complicated and time-consuming. In fact, some customers who have switched over from competitors reported it used to take them an entire day to configure.
Marketing agencies who use WhatConverts often say they appreciate our reporting flexibility and how much time it saves them. We’ve also heard similar things from in-house marketers who need to generate monthly or quarterly reports for management.
Differentiator #3: Automatic Lead Qualification, Scoring, and Actioning
Do in seconds what used to take your team hours with customizable, robust automation features
A lot of call tracking software (CallRail included) now offers what’s called conversation intelligence. This feature uses AI to spot specific keywords in recorded calls with leads. Then, it makes assumptions about how qualified a lead is based on those keywords or phrases.
However, most marketers know you need more information to judge lead quality than just a single call transcript. You also need to know:
- Where those leads came from
- What pages they interacted with
- Other actions they took that showed engagement (started a form, asked a chatbot a question, etc.)
- And more
Only with this full-picture data can you truly determine the quality of a lead. That’s why WhatConverts created Lead Intelligence.
Lead Intelligence lets you automate your lead qualification, scoring, and actioning based on how you’re already doing it, saving marketers double (or triple) digit hours every month. All you have to do to get started is enter your criteria for how you’re already qualifying and valuing your leads right now. Then, you can apply those rules to existing leads or new leads as they come in.
It can still do everything conversation intelligence can do. But Lead Intelligence can also take into account 70+ other data points when figuring out which leads are worth pursuing. In the end, Lead Intelligence turns a multi-hour task of qualifying and actioning leads into a process that takes seconds to do. And that means massive time savings for marketers.
Lead Intelligence in Action
Let’s say you wanted to use Lead Intelligence to qualify leads for your client—a roofing company. To do that, you create rules that find and qualify leads that:
- Came in from an ad set targeting “emergency hail repair” keywords
- Called and spent more than two minutes on the phone
- Used keywords “quote,” “assessment”, “appointment”, or “emergency” on the call
Then, you hit Enter. Almost instantly, Lead Intelligence scans your database of thousands of leads, finds 100 that match your criteria, and marks them as qualified. But the value doesn’t stop there. You can also create rules to action leads just like you would manually (only automatically this time). That means with Lead Intelligence, you can:
- Send those 100 qualified leads directly to your sales team or CRM
- Assign a lead value based on services or products they’re interested in
- Send lead data as conversions to your Google Ads
What you can do with Lead Intelligence is limited only by your creativity. And it’s a huge step forward for not just call tracking software, but marketing tools as a whole.
Read More: Lead Intelligence: – The Smarter Way to Score, Qualify, & Value Your Leads
Differentiator #4: Powerful Google Ads Integration
Maximize ROAS by combining time-saving automation features with a robust Google Ads integration.
WhatConverts is the best CallRail alternative for PPC marketers and agencies. And a lot of the credit for that goes to its powerful native integration with Google Ads. With it, you can optimize Google Ads in ways other call tracking software can't.
- Train Google’s Algorithm – With WhatConverts, you can choose to send only specific types of leads to Google Ads as conversions. So if for instance you only wanted Google to count leads that stayed on the line for more than two minutes and had a quote value of above $2,000, you could do that. By only tracking certain conversions, you can train Google’s automated bidding to only target the best leads. And that means smarter ad spend and greater ROAS.
Read More: How to Optimize Google Ads Automated Bidding for Better Results
- Segment Conversion Actions without GA4 – WhatConverts also lets you send segmented conversion actions directly to Google Ads—no GA4 required. A lot of marketers have run into serious problems with getting accurate attribution info when using GA4. But with this feature, you no longer need to risk misattribution by routing unique conversion actions through GA4.
For Google Ads power users, these two features are big wins on their own. And when you combine them with the automation features of Lead Intelligence, it’s a game-changer.
Differentiator #5: Track All Lead Types (Calls, Forms, Emails, etc) Within a Single Dashboard
See all your leads (no matter where they’re from) right in one clean dashboard, no combining data from multiple tools required.
Another reason that makes WhatConverts the top CallRail alternative is you can track leads from:
- Calls
- Forms
- Chats
- e-commerce transactions
- On-page events
...all in one place.
You can also filter your leads by type (along with any other of the 70+ data points collected). If, for example, you’re running a Facebook Ads campaign that drives conversions from (1) calls, (2) forms, (3) and chats, and you want to view each of these results separately, then you can filter by:
- Source: Facebook
- Medium: CPC
- Type: Either call or form or chat (depending on which results you want to view)
With most call tracking solutions, while you can track leads from calls and forms, you can’t track leads from chats and eCommerce transactions. So if one of your marketing campaigns that’s aimed at driving calls also leads to chats in the process, you won’t get credit for it.
Also, with most other software, call and form leads are in two separate/siloed areas of the platform. Whereas with WhatConverts, you can gain insights and filter/sort through call and form tracking lead data in one unified place.
WhatConverts Customer Reviews
G2 WhatConverts Reviews
Below are a few reviews of WhatConverts posted on the third-party software review site, G2. For all G2 WhatConverts reviews, click here.
Capterra WhatConverts Reviews
Below are a few reviews of WhatConverts posted on the third-party software review site, Capterra. For all Capterra WhatConverts reviews, click here.
WhatConverts Pricing
Free Trial Available: YES (14-day free trial available with cc)
WhatConverts pricing packages are divided into two groups: one for individual businesses and one for marketing agencies.
| Individual Businesses | Marketing Agencies |
| Call Tracking – $30/mo – Everything you need to effectively track, manage, and gather insights from your calls (includes $30 free usage credit). | N/A |
| Plus – $60/mo – Everything in Call Tracking plus the ability to track any lead type, integrate with top marketing platforms, and run even more robust reporting (includes $30 free usage credit). | Plus – $500/mo – Everything in Call Tracking plus the ability to track any lead type, integrate with top marketing platforms, and run even more robust reporting (includes $250 free usage credit). |
| Pro – $100/mo – Everything in Plus as well as Call Flows, custom reporting with Report Builder, Scheduled Reporting, API Access, and more (includes $30 free usage credit). | Pro – $800/mo – Everything in Plus as well as Call Flows, custom reporting with Report Builder, Scheduled Reporting, API Access, and more (includes $300 free usage credit). |
| Elite – $160/mo – Everything in Pro along with Lead Intelligence, full Customer Journey tracking, Multi-Click Marketing Attribution, and more (includes $30 free usage credit). | Elite – $1250/mo – Everything in Pro along with Lead Intelligence, full Customer Journey tracking, Multi-Click Marketing Attribution, and more (includes $400 free usage credit). |
There are plenty of other features not listed here, too. So check out the WhatConverts pricing page below to learn more about each package. Be sure to try out the on-page pricing calculator to get a package perfectly tailored to your needs.
Want to Test Out WhatConverts?
Sign up for a free 14-day trial. You can also request a 30-minute live demo where we’ll answer all your questions and show you the best ways to use our platform.
Read More: Invoca vs. CallRail vs. WhatConverts: In-Depth Comparison [2025]
2. CallTrackingMetrics (4.5/5): Best for Businesses with Sales-Focused Call Centers
CallTrackingMetrics positions itself as a comprehensive call intelligence platform that goes beyond basic call tracking to provide robust sales insights and call center optimization tools.
With a strong G2 rating of 4.5/5, it's particularly well-suited for businesses that rely heavily on outbound phone sales and need detailed call analytics to improve conversion rates.
Features Overview
CallTrackingMetrics offers features designed to help sales-focused organizations maximize phone-based revenue:
- Built-in softphone system: Make and receive calls directly through the platform without separate phone software
- Real-time call monitoring: Listen to live calls, whisper coach agents, and jump into conversations
- Advanced call scoring: Score calls based on custom criteria like call length, keywords, and outcomes
- Lead routing and distribution: Route calls to the right agents based on skills and availability
The platform excels at sales team optimization and call center management, making it ideal for businesses where phone conversations require active sales coaching and internal call handling.
CallTrackingMetrics vs. CallRail: Main Differentiators
CallTrackingMetrics has features such as call tracking, call automation, and analytics/reporting, just to name a few. However, the differentiators of this CallRail alternative are geared toward call centers that are looking for sales-focused features.
Read More: CallRail vs. CallTrackingMetrics vs. WhatConverts: In-Depth Comparison
Differentiator #1: Real-Time Sales Coaching and Call Center Management
CallTrackingMetrics excels at helping sales managers optimize their teams through live call supervision and coaching tools. The platform allows managers to listen to active calls, provide whisper coaching to representatives without the caller hearing, and even jump into conversations when deals need executive attention.
Key coaching features include real-time call scoring, automated alerts for high-value opportunities, and detailed performance analytics that help identify which sales techniques work best. This makes CallTrackingMetrics particularly valuable for organizations where phone sales require active management and continuous team development.
Differentiator #2: Built-In Softphone for Sales Teams
Unlike most call tracking platforms that require separate phone systems, CallTrackingMetrics includes a complete softphone solution that sales teams can use for both inbound and outbound calling. This integration eliminates the need for additional phone software while ensuring all calls—whether tracked from marketing campaigns or initiated by sales reps—are automatically logged and analyzed.
The softphone includes features like click-to-dial from CRM records, automatic call logging, and seamless integration with the platform's coaching tools, making it ideal for sales-focused organizations that want everything in one system.
CallTrackingMetrics Reviews
G2 CallTrackingMetrics Reviews
Below are a few reviews of CallTrackingMetrics posted on the third-party software review site, G2. For all G2 CallTrackingMetrics reviews, click here.
See the G2 comparison of CallRail, CallTrackingMetrics, and WhatConverts
Capterra CallTrackingMetrics Reviews
Below are a few reviews of CallTrackingMetrics posted on the third-party software review site, Capterra. For all Capterra CallTrackingMetrics reviews, click here.
CallTrackingMetrics Pricing
Free Trial Available: NO
| Plan | What's Included |
| Performance – $36/mo | Call tracking, recording, forwarding, and routing are all included in this package, as well as basic integrations. |
| Growth – $119/mo | This package includes web form tracking, premium marketing integrations, conversation intelligence, enhanced security, and more on top of the Performance features. |
| Connect – $329/mo | All the features of Growth are included, along with reduced usage costs, more customization options, smart dialer features, and sales-based integrations. |
| Enterprise – (no pricing available) | This custom plan includes all the features of Connect as well as implementation support, customized platforms, personalized training, and dedicated account management.CallTrackingMetrics Plans. |
3. Invoca (4.5/5): Best for Large-Scale Call Centers and Media Buyers
Invoca is an enterprise-grade conversation intelligence platform that’s an excellent choice for large call centers and performance marketing teams running high-volume affiliate and media buying campaigns.
With a G2 rating of 4.5/5, it's best for organizations that need to manage complex partner networks and optimize campaigns where phone calls are sold as leads rather than used for direct client acquisition.
Features Overview
Invoca's platform offers features for affiliate networks and media buying operations:
- Performance marketing integrations: Native connections with major ad networks and affiliate platforms
- Call signal optimization: Automatically send conversion signals back to ad platforms for bidding optimization
- Revenue attribution: Connect phone calls directly to revenue outcomes and partner payouts
- Custom audience creation: Build remarketing audiences based on call content and outcomes
Invoca's strength lies in its ability to handle complex affiliate and partner networks while providing the detailed attribution data that media buyers need to optimize lead monetization campaigns.
Invoca vs. CallRail: Main Differentiators
Invoca has features such as call tracking analytics, conversation data, and cloud security infrastructure, just to name a few. That said, the main differentiators for this CallRail alternative make it a good fit for large-scale call centers and media buyers.
Read More: In-Depth Comparison of 3 Invoca Alternatives
Differentiator #1: Affiliate Network Attribution and Media Buying Optimization
Invoca specializes in attribution for complex affiliate and media buying campaigns where leads are sold rather than converted directly. The platform excels at tracking calls through multi-tier affiliate networks, providing detailed attribution data that shows which partners, campaigns, and traffic sources generate the highest-value leads.
This includes sophisticated partner revenue tracking, commission calculations based on call outcomes, and automated signals sent back to ad platforms to optimize for lead quality rather than just volume. For media buyers managing large affiliate networks or selling leads to third parties, this level of attribution detail is crucial for optimizing partnerships and maximizing revenue per lead.
Differentiator #2: Advanced Partner Revenue Tracking
Beyond basic call attribution, Invoca provides comprehensive revenue tracking specifically designed for businesses that monetize leads through partner networks. The platform can track the complete revenue cycle from initial call through partner payouts, helping optimize which traffic sources and affiliates generate the most profitable leads.
This includes features like automated partner reporting, revenue-based optimization signals, and detailed ROI analysis by affiliate or media source—capabilities that are essential for businesses operating in lead generation verticals where understanding partner performance drives profitability.
Invoca Reviews
G2 Invoca Reviews
Below are a few reviews of Invoca posted on the third-party software review site, G2. For all G2 Invoca reviews, click here.
Capterra Invoca Reviews
Below are a few reviews of Invoca posted on the third-party software review site, Capterra. For all Capterra Invoca reviews, click here.
Invoca Pricing
Free Trial Available: YES (available upon request)
Invoca plans are split up into two categories: plans for Contact Centers and Multi-Location Businesses or Pay-Per-Call Marketers.
| Contact Centers & Multi-Location Businesses | Pay-Per-Call Marketers |
| Pro – (no pricing available) – Features in this package include DNI, call recording, major integrations, call classification, and more. | Performance Professional – (no pricing available) – Call recording, DNI, call classification, major integrations, and more are included in this package. |
| Enterprise – (no pricing available) – This upgraded plan includes everything from Pro but with added features like advanced call flows, data capture customization, additional integrations, and advanced reporting. | Performance Enterprise – (no pricing available) – Includes features like dynamic call routing, call whisper, enterprise integrations, and data capture customization. |
| Elite – (no pricing available) – The Elite Plan offers affiliate marketing features, SIP integration, dynamic call routing, and enterprise integrations. |
4. Marchex (4.2/5): Best for Enterprise-Grade Conversation Intelligence
Marchex focuses on conversation intelligence and automated selling capabilities, positioning itself as a platform that not only tracks calls but actively helps improve sales outcomes through AI-driven insights.
With a G2 rating of 4.2/5, it's best for sales-driven organizations that want to use conversation data to optimize their internal sales processes and train sales representatives.
Marchex Main Differentiators
Marchex has features such as local lead tracking, call analytics, and a pay-per-call leads marketplace, just to name a few. But this CallRail alternative is mostly a good fit for enterprises who want to use conversation intelligence to maximize their call conversions.
Features Overview
Marchex offers AI-driven features for sales-focused conversation analysis:
- AI conversation analysis: Natural language processing that identifies customer intent and buying signals
- Automated lead scoring: Machine learning that scores leads based on conversation content and conversion history
- Sales coaching automation: AI-powered recommendations for sales reps based on successful call patterns
- Competitive intelligence: Track competitor mentions and analyze how prospects compare offerings
Marchex's platform is particularly valuable for sales organizations that want to extract maximum intelligence from their phone conversations and use that data to drive systematic improvements in sales team performance and processes.
Differentiator #1: AI-Powered Sales Coaching and Conversation Analytics
Marchex's standout feature is its advanced AI that analyzes every sales conversation to provide actionable coaching recommendations. The platform uses natural language processing to identify successful sales patterns, missed opportunities, and competitive threats mentioned during calls.
Sales managers receive automated coaching suggestions based on what top performers do differently, while individual reps get personalized recommendations for improvement. This AI-driven approach helps sales teams systematically improve their conversion rates by learning from their own best practices and identifying exactly where deals are won or lost during phone conversations.
Differentiator #2: Automated Lead Scoring for Sales Teams
Marchex automatically scores every lead based on conversation content, buyer intent signals, and historical conversion patterns. This goes beyond basic demographic or firmographic scoring to analyze what prospects actually say during calls and how they respond to different sales approaches.
The platform identifies high-intent language, competitive considerations, and buying timeline indicators that help sales teams prioritize follow-up activities and tailor their approach to each prospect's specific needs and concerns. This conversation-based scoring is particularly valuable for sales organizations that want to optimize their pipeline management and close rates.
Marchex Reviews
G2 Marchex Reviews
Below are a few reviews of Marchex posted on the third-party software review site, G2. For all G2 Marchex reviews, click here.
See the G2 comparison of CallRail, Marchex, and WhatConverts
Capterra Marchex Reviews
Below are a few reviews of Marchex posted on the third-party software review site, Capterra. For all Capterra Marchex reviews, click here.
Marchex Pricing
Free Trial Available: YES (must contact sales to begin free trial)
| Marchex Marketing Edge Core – (no pricing available) | The more basic package of the two, Core includes call tracking numbers, standard reporting, and call recording. |
| Marchex Marketing Edge Advantage – (no pricing available) | The more advanced package includes features like dynamic number insertion, call transcription, call scoring, and web form attribution. It also includes many more integrations |
5. Phonexa (4.9/5): Best for Advanced Lead Selling and Distribution
Phonexa offers a comprehensive marketing automation suite that goes far beyond call tracking to include lead distribution, affiliate management, and performance marketing tools.
With a G2 rating of 4.9/5, it's best for businesses that buy, sell, or distribute leads at scale rather than using calls primarily for direct client acquisition.
Features Overview
Phonexa provides lead management and distribution capabilities:
- Lead distribution engine: Automatically route and distribute leads to buyers or affiliates based on custom rules
- Affiliate and partner management: Built-in tools for managing affiliate networks and tracking commissions
- Real-time lead validation: Instantly verify lead quality and filter out duplicates or low-value prospects
- Dynamic pricing and bidding: Set dynamic pricing for leads based on quality scores and market demand
Phonexa's comprehensive approach makes it ideal for businesses that operate in lead generation, lead buying/selling, or affiliate marketing verticals where sophisticated lead management is critical to success.
Phonexa vs. CallRail: Main Differentiators
Phonexa has features such as call analytics and tracking, email marketing, and integrated accounting, just to name a few. But this CallRail alternative’s perfect clients are businesses that sell leads and need advanced lead distribution.
Read More: 5 Best Phonexa Alternatives (In-Depth Look)
Differentiator #1: Lead Distribution and Affiliate Management Platform
Phonexa's core strength is its sophisticated lead distribution engine that automatically routes leads to the highest-bidding buyers or most suitable affiliates based on real-time quality scoring and custom business rules. The platform manages the entire lead lifecycle from generation through sale, including automated quality validation, duplicate filtering, and partner matching.
This makes it ideal for businesses that operate as lead generators, lead aggregators, or affiliate networks where the primary goal is optimizing lead monetization rather than converting leads internally. The platform handles complex multi-tier affiliate relationships and provides detailed performance analytics to optimize partner networks for maximum revenue.
Differentiator #2: Dynamic Lead Pricing and Monetization
Unlike traditional call tracking platforms, Phonexa includes built-in pricing engines that allow businesses to set dynamic pricing for leads based on quality scores, source performance, geographic location, and real-time market demand. This enables lead generation companies to maximize revenue by automatically adjusting prices based on lead value and buyer competition.
The platform also includes features like automated bidding for lead purchases, real-time pricing optimization, and detailed ROI tracking by lead source—capabilities specifically designed for businesses where lead monetization and affiliate management are the primary revenue drivers rather than direct customer acquisition.
Phonexa Reviews
G2 Phonexa Reviews
Below are a few reviews of Phonexa posted on the third-party software review site, G2. For all G2 Phonexa reviews, click here.
See the G2 comparison of CallRail, Phonexa, and WhatConverts
Capterra Phonexa Reviews
Below are a few reviews of Phonexa posted on the third-party software review site, Capterra. For all Capterra Phonexa reviews, click here.
Phonexa Pricing
Free Trial Available: NO
| Lite Suite – $100/mo | Features in this package include Lead Tracking, Call Tracking, Email & SMS Marketing, Cloud Phone Systems, Click Tracking, and more ($0 setup fee). |
| Premium Suite – $500/mo | This upgraded plan includes all the features of Lite Suite but at lower usage costs (e.g., $0.15/1K emails vs. $0.20/1K emails). As such, it’s better for more high-volume users ($1,000 setup fee). |
| Enterprise Suite – (no pricing available) | Enterprise Suite pricing is only available upon consultation with the Phonexa sales team. Exclusive features are included in this package like free integrations, more robust reporting, and higher data storage.Phonexa Plans |
Wrapping Up
If you’re in the market for call tracking software, CallRail is good for smaller businesses looking for general call tracking.
But if that doesn’t sound like you, there are plenty of CallRail alternatives to choose from:
- WhatConverts: Best for PPC Marketers, Agencies, and Measurable ROI Impact
- CallTrackingMetrics: Best for Businesses with Sales-Focused Call Centers
- Invoca: Best for Large-Scale Call Centers and Media Buyers
- Marchex: Best for Enterprise-Grade Conversation Intelligence
- Phonexa: Best for Advanced Lead Selling and Distribution
Try the powerful call tracking and lead tracking of WhatConverts by starting your free 14-day trial today!
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