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Tracking URLs: Your Guide to Creating and Managing UTM Links

Build tracking URLs that show which marketing actually works. Learn UTM parameters, tracking tools, and campaign measurement strategies.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

G2 Fall '24 Reports: WhatConverts Ranks #1 for Call Tracking & Attribution Results
Product Updates

G2 Fall '24 Reports: WhatConverts Ranks #1 for Call Tracking & Attribution Results

According to G2's Fall 2024 Reports, WhatConverts is now the top tool for Call Tracking and Attribution and #2 for...

What Is Lead Management & How to Find the Right Tool
Marketing

What Is Lead Management & How to Find the Right Tool

Lead management lets marketers spot optimization opportunities and increase ROI. This guide shows you how to find the right software...

Find Peak Conversion Times - Did You Know?
Lead Analytics

Find Peak Conversion Times - Did You Know?

When you understand your peak lead times, you can make more effective use of the budget you’ve got. Luckily, WhatConverts...

How to Use Lead Qualification to Optimize Your Marketing
Marketing

How to Use Lead Qualification to Optimize Your Marketing

Our research has shown that lead qualification is the single most powerful predictor of effective marketing optimization. Here's how to...

Compare Attribution Models - Did You Know?
Lead Analytics

Compare Attribution Models - Did You Know?

Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...

10X Your Agency's Growth: 15 AI Tools That Actually Work
Marketing

10X Your Agency's Growth: 15 AI Tools That Actually Work

These 15 AI tools have transformed how we work – they’re supercharging our productivity, creativity and most importantly – our...

Safe Mode: Blur Private Client Data (Great for Demos & Video Content)
Marketing

Safe Mode: Blur Private Client Data (Great for Demos & Video Content)

Blur out confidential client data with Safe Mode. It's perfect for running real-data demos, creating content, and sharing success stories.

Using Fraud Blocker with Google Ads – Did You Know?
Lead Tracking

Using Fraud Blocker with Google Ads – Did You Know?

Fraud Blocker boosts advertising performance in Google Ads by blocking invalid and fraudulent clicks, which can be a drain on...

Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS
Marketing

Google Ads for Lead Generation: Ups, Downs, & How to Unlock 12X ROAS

Using Google Ads for lead generation requires marketers to use different strategies than non-lead gen businesses. Here are the top...

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