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Why Top PPC Experts Are Abandoning Lead Volume Metrics

High-volume campaigns kill profitability by flooding clients with unqualified prospects that never convert.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Product Update: Introducing Quick Reports & Lead Grouping
Product Updates

Product Update: Introducing Quick Reports & Lead Grouping

Lead management just got easier. Announcing major updates to the Lead Manager, letting you make smarter marketing decisions faster than...

Maximize Lead Generation with Multi-Touch Attribution Software
Lead Tracking

Maximize Lead Generation with Multi-Touch Attribution Software

Discover the insights and power of multi-touch marketing attribution. See how WhatConverts helps Orbit Local optimize lead generation.

How to Speed Up Your Lead Qualification: 6 Proven Strategies
Marketing

How to Speed Up Your Lead Qualification: 6 Proven Strategies

Lead qualification is a vital step in optimizing your marketing and empowering your sales team. Here are 6 proven strategies...

Spotting Missed Client Opportunities - Did You Know?
Lead Analytics

Spotting Missed Client Opportunities - Did You Know?

Lost opportunities = lost revenue. Luckily, WhatConverts makes it easy to see when clients are missing their opportunities to close...

Team Member Spotlight: Kit Cabena—Master Raiden's Favorite Earthrealm Defender
Product Updates

Team Member Spotlight: Kit Cabena—Master Raiden's Favorite Earthrealm Defender

Each month, we recognize one team member that's gone above and beyond their role. This month, our spotlight team member...

G2 Fall '24 Reports: WhatConverts Ranks #1 for Call Tracking & Attribution Results
Product Updates

G2 Fall '24 Reports: WhatConverts Ranks #1 for Call Tracking & Attribution Results

According to G2's Fall 2024 Reports, WhatConverts is now the top tool for Call Tracking and Attribution and #2 for...

What Is Lead Management and How to Find the Right Tool
Marketing

What Is Lead Management and How to Find the Right Tool

Lead management lets marketers spot optimization opportunities and increase ROI. This guide shows you how to find the right software...

Find Peak Conversion Times - Did You Know?
Lead Analytics

Find Peak Conversion Times - Did You Know?

When you understand your peak lead times, you can make more effective use of the budget you’ve got. Luckily, WhatConverts...

How to Use Lead Qualification to Optimize Your Marketing
Marketing

How to Use Lead Qualification to Optimize Your Marketing

Our research has shown that lead qualification is the single most powerful predictor of effective marketing optimization. Here's how to...

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