Marketing for Therapists: Ethical Lead Gen in a Sensitive Industry
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Did You Know – View Duplicate/Spam Leads
Understanding where spam/duplicate leads are coming from lets clever marketers spot optimization opportunities. Here's how to do it.
Form Tracking: What Is It & Why Do Marketers Need It?
This guide explains form tracking, why it's important for marketers, and which tools you should use to get the most...
Agency Learns How to Train the Algorithm, Wins 12.4X ROAS
As Google Ads becomes more automated, what can marketers do to optimize their ad spend? Train the algorithm on better...
Did You Know – Call Greetings & Whispers
Call Greetings and Call Whispers let you enhance your Call Flows with both internal and external facing voice recordings. Here's...
Marketing Touchpoints: What They Are & How to Optimize Them
Tracking and analyzing your marketing touchpoints lets you unlock countless opportunities to optimize. Here's how to do it.
Did You Know – Accounts Usage Overview
Marketing agencies need to know the usage costs of lead tracking for clients on an account-by-account basis. Here's how to...
Tracking URLs: What They Are & How to Build Them
This guide explains tracking URLs, why they’re important, how they work, and which tools you should use to create and...
A Marketer's Guide to First-Party vs. Third-Party Cookies
From a marketing perspective, this guide takes you through the core differences between first and third-party cookies and how they're...
G2 Spring 2024 Reports: WhatConverts Now a Top Attribution Solution
If there's one thing the Spring 2024 G2 Reports show it's that users are discovering WhatConverts is so much more...
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