PPC Costs Are Rising—And That Makes Every Dollar More Fragile

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

G2 Fall '24 Reports: WhatConverts Ranks #1 for Call Tracking & Attribution Results
According to G2's Fall 2024 Reports, WhatConverts is now the top tool for Call Tracking and Attribution and #2 for...

What Is Lead Management and How to Find the Right Tool
Lead management lets marketers spot optimization opportunities and increase ROI. This guide shows you how to find the right software...

Find Peak Conversion Times - Did You Know?
When you understand your peak lead times, you can make more effective use of the budget you’ve got. Luckily, WhatConverts...

How to Use Lead Qualification to Optimize Your Marketing
Our research has shown that lead qualification is the single most powerful predictor of effective marketing optimization. Here's how to...

Compare Attribution Models - Did You Know?
Compare your marketing across attribution models to spot insights like which pages are best at attracting leads, converting leads, or...

10X Your Agency's Growth: 15 AI Tools That Actually Work
These 15 AI tools have transformed how we work – they’re supercharging our productivity, creativity and most importantly – our...

Safe Mode: Blur Private Client Data (Great for Demos & Video Content)
Blur out confidential client data with Safe Mode. It's perfect for running real-data demos, creating content, and sharing success stories.

Using Fraud Blocker with Google Ads – Did You Know?
Fraud Blocker boosts advertising performance in Google Ads by blocking invalid and fraudulent clicks, which can be a drain on...

Tracking URLs: Your Guide to Creating and Managing UTM Links
Build tracking URLs that show which marketing actually works. Learn UTM parameters, tracking tools, and campaign measurement strategies.
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