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Tracking URLs: What They Are & How to Build Them

This guide explains tracking URLs, why they’re important, how they work, and which tools you should use to create and monitor them.

9 Best Call Tracking Software of 2024 [Ranked & Scored]
Lead Tracking 9 Best Call Tracking Software of 2024 [Ranked & Scored]

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

WhatConverts Challenges Spam Calls
Marketing WhatConverts Challenges Spam Calls

Here at WhatConverts we take spam calls very seriously. We know nothing is more frustrating than picking up the phone...

Introducing Pay As You Go Call Tracking
Marketing Introducing Pay As You Go Call Tracking

We love customer feedback, each piece helps us make WhatConverts better. Pricing feedback has been great and we found that...

Easy Keyword Level Call Tracking
Marketing Easy Keyword Level Call Tracking

Keyword data is important for reaching targeted users. In the past keyword data was lost when a user made a...

Simple ValueTrack Setup for Adwords Tracking
Marketing Simple ValueTrack Setup for Adwords Tracking

Back in 2011, Google began removing search query information from a users search. This means that keyword data was no...

Why Call Tracking is Crucial for Marketing
Marketing Why Call Tracking is Crucial for Marketing

Earlier this year I went paintballing with my son and a couple of his friends, I had the bruises for...

Measuring Marketing Signals vs. Business Value : True Marketing Case #540
Marketing Measuring Marketing Signals vs. Business Value : True Marketing Case #540

Jeff and I decided to meet at the golf driving range to hit a bucket of balls while we discussed...

Why Sales Data is Crucial for Marketing Reports
Marketing Why Sales Data is Crucial for Marketing Reports

We were missing too many pieces of the marketing picture. Analytics and call tracking gave us a big chunk of...

Google Analytics Phone Call Tracking Is Easier than You Think
Marketing Google Analytics Phone Call Tracking Is Easier than You Think

Here at WhatConverts, I often find that companies have a difficult time connecting their marketing efforts to the calls generated...

The Dark Side of SEO : True Marketing Case #539
Marketing The Dark Side of SEO : True Marketing Case #539

9am, Monday morning, Jeff is scheduled for a meeting in my office - it sounds like he's having client trouble...

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