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Why Roofing PPC Benchmarks Break Down Without Lead Quality Data

Industry averages can't tell you if your PPC spend is working. Only your actual lead value can do that.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Did You Know – Customer Value Reporting
Lead Analytics

Did You Know – Customer Value Reporting

Customer Value Reporting lets you see the total value (sales or quote) that your client's customers have generated. Here's how...

The Anatomy of a Successful Home Service Marketing Campaign
Marketing

The Anatomy of a Successful Home Service Marketing Campaign

How can home service businesses get attract customers? This guide to home service marketing breaks down the steps from start...

Did You Know – Custom Fields
Lead Analytics

Did You Know – Custom Fields

Custom Fields let you add more relevant data to leads and fine-tune the Lead Manager to show the data you...

Did You Know – Timeline View Reporting
Lead Analytics

Did You Know – Timeline View Reporting

Timeline View Reporting makes it easy to spot new trends, identify peak seasons, and get time-based insights in just a...

What Is Call Tracking and Why Do Marketers Need It?
Lead Tracking

What Is Call Tracking and Why Do Marketers Need It?

Marketing call tracking lets you connect offline phone calls to the online channels that generated them. Here's how it works.

Did You Know – User Roles & Permissions
Marketing

Did You Know – User Roles & Permissions

WhatConverts makes it easy to give (and restrict) access to certain users based on their role. Here's how to set...

Product Update: Enhanced Conversions + Shopify Plugin
Product Updates

Product Update: Enhanced Conversions + Shopify Plugin

We're excited to announce two new WhatConverts features – Enhanced Conversions support and a brand new Shopify plugin. Here's how...

Dynamic Number Insertion (DNI): What It Is & Why You Need It
Lead Tracking

Dynamic Number Insertion (DNI): What It Is & Why You Need It

Dynamic Number Insertion (DNI) is a must for marketers, as it links offline calls to online sources. Learn how it...

Did You Know – Spam Challenge
Lead Tracking

Did You Know – Spam Challenge

The built-in Spam Challenge inside WhatConverts makes it easy to block spam calls without annoying your clients and their customers.

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