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Why You're Spending a Fortune on Junk Clicks (and How to Fix It)

You're paying the same price for garbage as you are for gold. Here's how to see which clicks are worth the cost—before your campaign bleeds...
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

What is GCLID? A Complete Guide to Google Click IDs
Lead Tracking

What is GCLID? A Complete Guide to Google Click IDs

Learn what GCLID is, how it works with Google Ads tags to track conversions, and how to use this data...

Google Ads Conversion Statuses – Did You Know?
Lead Tracking

Google Ads Conversion Statuses – Did You Know?

WhatConverts lets you see which conversions are sent back to Google Ads. Plus learn how to track, troubleshoot, and manage...

Maximize Lead Generation with Multi-Touch Attribution Software
Lead Tracking

Maximize Lead Generation with Multi-Touch Attribution Software

Discover the insights and power of multi-touch marketing attribution. See how WhatConverts helps Orbit Local optimize lead generation.

Using Fraud Blocker with Google Ads – Did You Know?
Lead Tracking

Using Fraud Blocker with Google Ads – Did You Know?

Fraud Blocker boosts advertising performance in Google Ads by blocking invalid and fraudulent clicks, which can be a drain on...

Tracking URLs: Your Guide to Creating and Managing UTM Links
Lead Tracking

Tracking URLs: Your Guide to Creating and Managing UTM Links

Build tracking URLs that show which marketing actually works. Learn UTM parameters, tracking tools, and campaign measurement strategies.

Did You Know? – Round Robin Phone System
Lead Tracking

Did You Know? – Round Robin Phone System

How do you keep both your customers and sales team happy with one feature? A round robin phone system. Here's...

Did You Know? – Call Flows w/ Backup Numbers
Lead Tracking

Did You Know? – Call Flows w/ Backup Numbers

Jump on every opportunity and keep the sales momentum going by adding backup numbers to your Call Flows. Here's how.

How to Unlock Marketing Insights with Dynamic Number Pools
Lead Tracking

How to Unlock Marketing Insights with Dynamic Number Pools

A core piece of DNI, dynamic number pools let marketers track offline leads and make better marketing decisions. Here's how...

Did You Know – HIPAA Compliance
Lead Tracking

Did You Know – HIPAA Compliance

HIPAA compliance is necessary for anyone working in or with healthcare. Here's how to ensure your WhatConverts account is HIPAA...

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