Why "How Did You Hear About Us?" Is a Useless Question
Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
Ready or Not: Third-Party Cookie Deprecation Is Here
Third-party cookie deprecation is coming to Chrome. Learn why this change could impact your marketing data—and how to future-proof your...
Ad Metrics: The Key Indicators for Tracking and Optimizing Your PPC Results
Track the right ad metrics to optimize your PPC campaigns. Learn which KPIs drive real results, avoid vanity metrics, and...
Eliminating the Guesswork from Customer Journey Marketing
Customer journey marketing can reveal exactly how new leads interact with your marketing touchpoints to become paying customers.
How to Set Up Google Ads Offline Conversion Tracking
The disconnect between online clicks and offline sales is costing you money. Luckily, Google Ads offline conversion tracking is possible—here's...
How to Track the Digital Customer Journey – Did You Know
Learn how to track the digital customer journey and unlock actionable insights to refine your marketing strategy with lead tracking...
How to Maximize ROI with Google Smart Bidding
Learn how to optimize Google smart bidding by feeding it quality lead data that helps target high-value conversions instead of...
How to Get Marketing Data from iFrame Forms – Did You Know?
Learn how to track and analyze valuable marketing data from iFrame forms with ease. Unlock actionable insights and improve lead...
E-Commerce Attribution vs. Lead Attribution: What’s the Difference?
See how lead attribution solves marketing ROI challenges for service-based businesses. Learn to track leads, assign value, and boost revenue.
Best Practices to Track Leads for Service Business Marketing
Learn 5 proven methods to track leads effectively and boost ROI for your service business. Discover insights, tools, and tips...
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