Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

How to Set Up Google Ads Offline Conversion Tracking
The disconnect between online clicks and offline sales is costing you money. Luckily, Google Ads offline conversion tracking is possible—here's...

How to Track the Digital Customer Journey – Did You Know
Learn how to track the digital customer journey and unlock actionable insights to refine your marketing strategy with lead tracking...

How to Maximize ROI with Google Smart Bidding
Learn how to optimize Google smart bidding by feeding it quality lead data that helps target high-value conversions instead of...

How to Get Marketing Data from iFrame Forms – Did You Know?
Learn how to track and analyze valuable marketing data from iFrame forms with ease. Unlock actionable insights and improve lead...

E-Commerce Attribution vs. Lead Attribution: What’s the Difference?
See how lead attribution solves marketing ROI challenges for service-based businesses. Learn to track leads, assign value, and boost revenue.

Best Practices to Track Leads for Service Business Marketing
Learn 5 proven methods to track leads effectively and boost ROI for your service business. Discover insights, tools, and tips...

What is GCLID? A Complete Guide to Google Click IDs
Learn what GCLID is, how it works with Google Ads tags to track conversions, and how to use this data...

Google Ads Conversion Statuses – Did You Know?
WhatConverts lets you see which conversions are sent back to Google Ads. Plus learn how to track, troubleshoot, and manage...

Maximize Lead Generation with Multi-Touch Attribution Software
Discover the insights and power of multi-touch marketing attribution. See how WhatConverts helps Orbit Local optimize lead generation.
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