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52% Say PPC Is Harder Now, but Only 8% Are Fixing the Problem

Without proper tracking, "loss of control" is just a symptom. The actual disease is measurement failure.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Did You Know – HIPAA Compliance
Lead Tracking

Did You Know – HIPAA Compliance

HIPAA compliance is necessary for anyone working in or with healthcare. Here's how to ensure your WhatConverts account is HIPAA...

Did You Know – Top Two Reasons For Different Conversions in Google Ads & WhatConverts
Lead Tracking

Did You Know – Top Two Reasons For Different Conversions in Google Ads & WhatConverts

Conversion numbers not adding up between WhatConverts and your Google Ads account? There might be two simple problems at play.

Did You Know – Tracking Offline Campaigns
Lead Tracking

Did You Know – Tracking Offline Campaigns

If you're running offline campaigns alongside your online ones, you can track leads just as easily in WhatConverts. Here's how.

PPC for Lawyers: How to Boost Your ROI on Google Ads
Lead Tracking

PPC for Lawyers: How to Boost Your ROI on Google Ads

PPC for lawyers can either be a massive success or an expensive waste of budget. Here's how to make sure...

Form Tracking: What Is It & Why Do Marketers Need It?
Lead Tracking

Form Tracking: What Is It & Why Do Marketers Need It?

This guide explains form tracking, why it's important for marketers, and which tools you should use to get the most...

Did You Know – Call Only/Call Extension Tracking
Lead Tracking

Did You Know – Call Only/Call Extension Tracking

Want to see how your Call Only Ads and Call Extensions are performing? Here's how to use tracking numbers for...

Marketing Touchpoints: What They Are & How to Optimize Them
Lead Tracking

Marketing Touchpoints: What They Are & How to Optimize Them

Tracking and analyzing your marketing touchpoints lets you unlock countless opportunities to optimize. Here's how to do it.

Did You Know – Custom Event Tracking
Lead Tracking

Did You Know – Custom Event Tracking

WhatConverts makes it easy to track events like button clicks, email signups, link interactions and more with Custom Event Tracking.

What Is Lead Tracking and How Does It Make Your Marketing Better?
Lead Tracking

What Is Lead Tracking and How Does It Make Your Marketing Better?

Lead tracking is essential for marketers and agencies to know where their leads are coming from and if their marketing's...

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