Web Chat is a measurable and complimentary conversion method along side phone calls and web forms. Some Chat companies claim Web Chat can replace phone calls and forms, however, we’ve seen Web Chat as a complimentary communication tool that enhances the user’s experience when they have a quick question. It’s been interesting to see different conversion strategies where chat is used as an integral part of the conversion funnel. Many direct sales happen directly through chat; where some users start with a some simple chat questions and end with a phone call to finalize details.
WhatConverts supports and reports Web Chat as a conversion action, making it possible for you to see what marketing was used to bring the user to your website and ended with a Chat conversion. Please see the images below where marketing source, medium, campaign, ad and keyword is provided by WhatConverts within the LiveChat window, alongside the live chat while in progress.
New Version – LiveChat window with WhatConverts marketing data available during chat.
Once the Chat has been completed, we save the lead with visitors information and full chat log to WhatConverts.
Reports display chat, form and calls leads by marketing source and medium. Adding the chat leads to your marketing reports shows you all conversions by traffic source.