Web Chat is a measurable and complimentary conversion method alongside phone calls and web forms. Some chat companies claim Web Chat can replace phone calls and forms, however, we’ve seen Web Chat as a complementary communication tool that enhances the user’s experience when they have a quick question. It’s been interesting to see different conversion strategies where chat is used as an integral part of the conversion funnel. Many direct sales happen directly through chat; where some users start with some simple chat questions and end with a phone call to finalize details.
WhatConverts supports and reports Web Chat as a conversion action, making it possible for you to see what marketing was used to bring the user to your website and ended with a Chat conversion. Please see the images below where marketing source, medium, campaign, ad and keyword is provided by WhatConverts within the LiveChat window, alongside the live chat while in progress.
Once the Chat has been completed, we save the lead with visitors information and full chat log to WhatConverts.
Reports display chat, form and calls leads by marketing source and medium. Adding the chat leads to your marketing reports shows you all conversions by traffic source.
With WhatConverts your phone calls, form submissions, web chats and ecommerce transactions can all be seen in one place. You get that information directly in your WhatConverts dashboard so you can view and know what marketing brought them to you and lead data such as marketing data, lead page, landing page, form details, call details, chat transcripts and call recordings.
WhatConverts answers your conversion questions including:
- What marketing inspired a customer to reach out?
- Are the leads coming into my business leading to sales?
- When a customer fills out a form or calls, is that a “good” lead?
With WhatConverts, you have the tools to see what marketing converts, whether they call, chat or fill out a form; we can track those touchpoints back to the marketing responsible, giving you the complete marketing picture.
Don’t miss a beat with your lead tracking. Sign up with WhatConverts today for a 14 Day Free Trial and know What Marketing Converts.