Track web chats as conversion actions.

Web Chat is a complimentary conversion method alongside phone calls and web forms. Some chat companies claim Web Chat can replace phone calls and forms, however, we've seen Web Chat as a complementary communication tool that enhances the user's experience when they have a quick question.

It's been interesting to see different strategies where chat is used as an integral part of the conversion funnel. Many direct sales happen directly through chat; starting with simple chat questions and ending with a phone call to finalize details.

Here is more information about chat tracking.

WhatConverts supports and reports Web Chat as a conversion action, making it possible for you to see what marketing was brought the user to your website for the chat conversion. Below, we show how the marketing source, medium, campaign, ad and keyword is provided by WhatConverts within a LiveChat window.

LiveChat New

Once the Chat has been completed, WhatConverts saves the lead and full chat log.

WhatConverts Reporting

Reports display chat, form and calls leads by marketing source and medium. Adding the chat leads to your marketing reports shows you all conversions by traffic source.

Gain marketing insights with your web chat data with our lead management and lead reporting features.

WhatConverts answers your conversion questions including:

  • What marketing inspired a customer to reach out?
  • Are the leads coming into my business leading to sales?
  • When a customer fills out a form or calls, is that a “good” lead?

Get the tools you need to see what marketing converts, whether people call, chat or fill out a form. WhatConverts can track every touch-point back to the marketing responsible, giving you the complete marketing picture.

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