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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Become a WhatConverts Onboarding Specialist—$1,000 Referral
Lead Tracking

Become a WhatConverts Onboarding Specialist—$1,000 Referral

We take the success of our customers seriously. That’s why we’re expanding our Customer Success Team with a new Onboarding...

Product Update: Better GA4 & Ads Alignment, Stronger Reporting, & Smarter AI
Product Updates

Product Update: Better GA4 & Ads Alignment, Stronger Reporting, & Smarter AI

We've been hard at work making WhatConverts even more powerful this month with a host of new features and updates....

Boost Lead Conversions with Virtual Receptionists & Tracking
Lead Tracking

Boost Lead Conversions with Virtual Receptionists & Tracking

Are you turning leads into customers? Get more lead conversions with lead tracking tools and virtual receptionists.

[Marketing Pulse] Lawsuit Claims Google Stole Content & Data to Train AI
Industry News

[Marketing Pulse] Lawsuit Claims Google Stole Content & Data to Train AI

A new lawsuit alleges Google stole content from millions of users in order to train its artificial intelligence systems.

Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?
Marketing

Do PPC Marketers Need Conversation Intelligence or Lead Intelligence?

Conversation Intelligence and Lead Intelligence may sound similar, but they're quite different. So which is right for PPC marketers?

[Marketing Pulse] New Poll Finds Majority of Marketers Struggling with GA4 Implementation
Industry News

[Marketing Pulse] New Poll Finds Majority of Marketers Struggling with GA4 Implementation

According to a recent poll, most marketers struggle to switch to GA4 with 54.1% of marketers still learning how to...

Alternative Solutions to GA4 Conversion Tracking
Lead Analytics

Alternative Solutions to GA4 Conversion Tracking

Google Analytics 4 is causing serious problems. And WhatConverts is the best GA4 conversion tracking alternative available. Here's why.

G2 Summer Reports 2023: WhatConverts vs. CallRail, CallTrackingMetrics, & Invoca
Product Updates

G2 Summer Reports 2023: WhatConverts vs. CallRail, CallTrackingMetrics, & Invoca

We're proud to announce that WhatConverts earned top reviews in our category according to the G2 Summer 2023 Reports reviews.

Apple Stripping Tracking from URLs—What It Means for Campaign Tracking
Lead Tracking

Apple Stripping Tracking from URLs—What It Means for Campaign Tracking

Apple's plan to strip tracking from URLs for users in Private Browsing Mode has some marketers spooked. Here's why you...

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