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Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel and touchpoint.
Best Call Tracking Software for Marketers & Agencies in 2025
Lead Tracking
Best Call Tracking Software for Marketers & Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

3 Ways Your PPC Campaigns Positively Impact Your SEO
Marketing
3 Ways Your PPC Campaigns Positively Impact Your SEO

In this article, we look at three ways running PPC ads benefits your SEO—from active strategies you can use to...

Terms of Use Update
Product Updates
Terms of Use Update

The updates to the terms will take effect on November 30, 2022. If you continue to use our products, services, and website...

Did You Know – HIPAA Compliance
Lead Tracking
Did You Know – HIPAA Compliance

HIPAA compliance is necessary for anyone working in or with healthcare. Here's how to ensure your WhatConverts account is HIPAA...

5 Big Problems Call Tracking for Agencies Doesn’t Solve
Lead Tracking
5 Big Problems Call Tracking for Agencies Doesn’t Solve

Call tracking for agencies is a must-have for marketers. But there are some problems it can't solve (at least not...

PPC vs. SEO: Pros, Cons and When to Use Each
Marketing
PPC vs. SEO: Pros, Cons and When to Use Each

At WhatConverts, we’re huge fans of PPC. And SEO is another one of our favorites. But the truth is, every...

How to Track Phone Calls in Google Analytics 4 with WhatConverts
Lead Tracking
How to Track Phone Calls in Google Analytics 4 with WhatConverts

What’s the most effective way to track phone calls inside Google Analytics 4? This post will answer that question in...

WhatConverts Product Development Updates and Features (August 2022 Edition)
Product Updates
WhatConverts Product Development Updates and Features (August 2022 Edition)

WhatConverts August edition monthly product development updates and features.

5 Best Phonexa Alternatives (In-Depth Look)
Lead Analytics
5 Best Phonexa Alternatives (In-Depth Look)

Looking for a Phonexa alternative? Compare the best call tracking alternatives and see what makes them different. We discuss how...

The Triple T of Search Marketing: Why Search is so Powerful
Marketing
The Triple T of Search Marketing: Why Search is so Powerful

What makes paid search marketing so powerful is that you can target your audience at the time they need your...

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