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Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel and touchpoint.
Best Call Tracking Software for Marketers & Agencies in 2025
Lead Tracking
Best Call Tracking Software for Marketers & Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

Identifying Buyer Intent Keywords for PPC (what you need to do)
Lead Analytics
Identifying Buyer Intent Keywords for PPC (what you need to do)

Want to learn how to find your most valuable buyer intent keywords for PPC? We go through four strategies to...

HubSpot Marketing Hub vs. WhatConverts: Which is best for your business?
Marketing
HubSpot Marketing Hub vs. WhatConverts: Which is best for your business?

In this article, we’ll provide you with a detailed comparison of HubSpot Marketing Hub and WhatConverts, including their features, main...

Product Updates: SiteStaff Chat Integration, GA4, Call Flows, and more
Product Updates
Product Updates: SiteStaff Chat Integration, GA4, Call Flows, and more

WhatConverts product update and new feature round-up for September.

9 of the Best Marketing Dashboard Tools for Agencies
Marketing
9 of the Best Marketing Dashboard Tools for Agencies

The best marketing dashboard tools can help facilitate a better relationship between the agency and the client. Those tools can...

How to choose the best lead tracking software: Marketing vs Sales
Lead Tracking
How to choose the best lead tracking software: Marketing vs Sales

In this article, we will break down the differences between lead tracking software for marketing and lead tracking software for...

5 Metrics Clients Want in a Marketing KPI Dashboard
Lead Analytics
5 Metrics Clients Want in a Marketing KPI Dashboard

Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...

3 Best Lead Sources for Small Businesses
Lead Tracking
3 Best Lead Sources for Small Businesses

Discover what lead sources are, why they are essential, which of them work best for small businesses, and how you...

How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns
Lead Analytics
How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns

Your captured buyer intent data is invaluable to show money invested in marketing channels is working. WhatConverts helps agencies realize...

WhatConverts Product Development Updates and Features (July 2022 Edition)
Product Updates
WhatConverts Product Development Updates and Features (July 2022 Edition)

WhatConverts monthly product development updates and features.

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