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Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Learn how comprehensive lead tracking bridges the sales and marketing alignment gap by tracking PPC campaigns to actual revenue.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

[Marketing Pulse] Looker Studio Gets Much-Needed GA4 Rescue with 170 New Fields
Industry News

[Marketing Pulse] Looker Studio Gets Much-Needed GA4 Rescue with 170 New Fields

A recent update to Looker Studio adds 170 new field options for reporting, giving marketers more access to essential marketing...

How to Optimize Google Ads Automated Bidding for Better Results
Lead Tracking

How to Optimize Google Ads Automated Bidding for Better Results

Google Ads automated bidding can work wonders for your marketing—but only if you optimize it strategically. Here's how to do...

[News] How the Google Ads Update to Transparency Center Affects Marketers
Marketing

[News] How the Google Ads Update to Transparency Center Affects Marketers

A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...

How to Calculate Marketing ROI (Return on Investment)
Lead Analytics

How to Calculate Marketing ROI (Return on Investment)

Marketing ROI is short for marketing return on investment, a vital metric for showing marketing effectiveness. Here's how to calculate...

Marketers: How to Adapt to Google Ads Automation & AI
Marketing

Marketers: How to Adapt to Google Ads Automation & AI

The shift to Google Ads automation and AI is real. And it's more than automated bidding. Here's what the automation...

Organic Leads From PPC? A Secret Insight to Bonus Leads
Lead Tracking

Organic Leads From PPC? A Secret Insight to Bonus Leads

Attention performance marketers! Your PPC ads are bringing in organic leads. And with the right tools, these Bonus Leads can...

Lead Intelligence: The Smarter Way to Score, Qualify, & Value Your Leads
Lead Analytics

Lead Intelligence: The Smarter Way to Score, Qualify, & Value Your Leads

Lead Intelligence is an exciting new feature in WhatConverts to automatically score, qualify, and value your leads. Here’s why it’s...

Why CRMs Can't Answer Marketing Questions
Lead Tracking

Why CRMs Can't Answer Marketing Questions

Customer relationship management tools (CRMs) are built for sales, but aren't great at answering questions important to marketers like you....

Product Update: Smarter Voicemail Call Flows & Higher-Level Scheduled Reporting
Product Updates

Product Update: Smarter Voicemail Call Flows & Higher-Level Scheduled Reporting

April was another busy month for WhatConverts improvements. Here are two brand new features sure to make proving & growing...

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