Marketing and Sales Alignment: Bridging the Lead Handoff Gap

Best Call Tracking Software for Marketers and Agencies in 2025
This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...
![[Marketing Pulse] Looker Studio Gets Much-Needed GA4 Rescue with 170 New Fields](https://www.whatconverts.com/wp-content/uploads/2023/06/jun-23-whatconverts-software-linkedin-1024x535.jpg)
[Marketing Pulse] Looker Studio Gets Much-Needed GA4 Rescue with 170 New Fields
A recent update to Looker Studio adds 170 new field options for reporting, giving marketers more access to essential marketing...

How to Optimize Google Ads Automated Bidding for Better Results
Google Ads automated bidding can work wonders for your marketing—but only if you optimize it strategically. Here's how to do...
![[News] How the Google Ads Update to Transparency Center Affects Marketers](https://www.whatconverts.com/wp-content/uploads/2023/06/Google-Ads-1024x717.jpg)
[News] How the Google Ads Update to Transparency Center Affects Marketers
A new Google Ads update to the Transparency Center is giving users access to advertiser information. Here's how that affects...

How to Calculate Marketing ROI (Return on Investment)
Marketing ROI is short for marketing return on investment, a vital metric for showing marketing effectiveness. Here's how to calculate...

Marketers: How to Adapt to Google Ads Automation & AI
The shift to Google Ads automation and AI is real. And it's more than automated bidding. Here's what the automation...

Organic Leads From PPC? A Secret Insight to Bonus Leads
Attention performance marketers! Your PPC ads are bringing in organic leads. And with the right tools, these Bonus Leads can...

Lead Intelligence: The Smarter Way to Score, Qualify, & Value Your Leads
Lead Intelligence is an exciting new feature in WhatConverts to automatically score, qualify, and value your leads. Here’s why it’s...

Why CRMs Can't Answer Marketing Questions
Customer relationship management tools (CRMs) are built for sales, but aren't great at answering questions important to marketers like you....

Product Update: Smarter Voicemail Call Flows & Higher-Level Scheduled Reporting
April was another busy month for WhatConverts improvements. Here are two brand new features sure to make proving & growing...
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