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How to: Calculate True ROI Without Building a Spreadsheet

Proving ROI means connecting your spend to the leads and revenue that it generated: simple in theory, nightmare in practice.
Best Call Tracking Software for Marketers and Agencies in 2025
Lead Tracking

Best Call Tracking Software for Marketers and Agencies in 2025

This guide ranks and scores the top 9 best call tracking software in the industry and shows which product is...

4 Ways to Get More out of Google Marketing Tools in 2023
Integrations

4 Ways to Get More out of Google Marketing Tools in 2023

What would you do without Google marketing tools? Everyone uses Google for marketing, but it's the integrations that make these...

How to Capture Every Lead from your Google My Business Listing
Lead Tracking

How to Capture Every Lead from your Google My Business Listing

Whether you know it or not, you're familiar with Google My Business. Search for a business in Google and notice...

We Answer The Question: When Should You Use Automated Bidding?
Lead Tracking

We Answer The Question: When Should You Use Automated Bidding?

Optimizing PPC campaigns is a full-time job. That’s why marketing agencies have job titles like, “PPC Specialist,” and “Senior PPC...

3 Digital Marketing Tools That Will Make Your Job Easier
Marketing

3 Digital Marketing Tools That Will Make Your Job Easier

You're here because you want to be a better, more efficient marketer. Self-improvement is admirable, especially when self-improvement also helps...

Guest Post: Time to Invest in These 4 eCommerce Tools
Lead Tracking

Guest Post: Time to Invest in These 4 eCommerce Tools

In this post, we'll pick out the most significant investments you can make to grow your eCommerce business.

Qualified Leads: The Key to More Effective Marketing
Marketing

Qualified Leads: The Key to More Effective Marketing

You don’t mix oil and water, or orange juice and toothpaste. The same goes for mixing qualified leads and bad...

5 Features To Look For In Client Reporting Software
Lead Analytics

5 Features To Look For In Client Reporting Software

It’s time for a change. You’re shopping around for reporting software because you're tired of creating client reports with Excel....

CRM Tools Aren't Just for Sales: Why Marketers Need CRMs Too
Marketing

CRM Tools Aren't Just for Sales: Why Marketers Need CRMs Too

Consider, for a moment, how your business uses its Customer Relationship Management (CRM) system. At many businesses that have CRM...

WhatConverts CCPA Compliance: All You Need to Know
Lead Tracking

WhatConverts CCPA Compliance: All You Need to Know

The CCPA (also known AB 375) is the California Consumer Privacy Act. As of January 1st, CCPA compliance is essential...

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