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What Is Marketing Attribution & Which Models Are Best?

In this guide, we look at why marketing attribution is essential for proving the value of your marketing and uncovering powerful insights.

Google Analytics Phone Call Tracking Is Easier than You Think
Marketing Google Analytics Phone Call Tracking Is Easier than You Think

Here at WhatConverts, I often find that companies have a difficult time connecting their marketing efforts to the calls generated...

The Dark Side of SEO : True Marketing Case #539
Marketing The Dark Side of SEO : True Marketing Case #539

9am, Monday morning, Jeff is scheduled for a meeting in my office - it sounds like he's having client trouble...

WhatConverts Website Call and Form Tracking with Reporting Video
Marketing WhatConverts Website Call and Form Tracking with Reporting Video

After a simple setup. We start by identifying the source of each person that visits your website. Next! We track...

Case Study: Proving your Value with Better AdWords Reporting
Marketing Case Study: Proving your Value with Better AdWords Reporting

A case study showing the progression of proving the value through AdWords Reporting.

Ending the Paid vs Organic Search Debate : True Marketing Case #537
Marketing Ending the Paid vs Organic Search Debate : True Marketing Case #537

12pm, Wednesday afternoon. Hugo, a second-generation business owner, sat quietly, staring across the large antique desk at me with steel...

The Case of the Missing $718,000 : True Marketing Case #536
Marketing The Case of the Missing $718,000 : True Marketing Case #536

10am, Tuesday morning. All done reviewing marketing campaigns, and everything is looking good. Enjoying a smooth cappuccino from my latest...

Why WhatConverts? Clarity Trumps Persuasion
Marketing Why WhatConverts? Clarity Trumps Persuasion

The risk to spend money is too great. With us, there's ways to be smart about it. Let us help...

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