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40% of Marketers Can't Track Pipeline Generated—And Phone Calls Are the Missing Link

For service businesses, phone calls often drive more leads than form fills. That means data silos are severing the majority of revenue from its marketing...
Survey: 43% of Agencies Struggle to Show Value of Marketing
Marketing

Survey: 43% of Agencies Struggle to Show Value of Marketing

WhatConverts surveyed digital marketing agencies to find out how software can help marketers achieve their goals. Read on to see...

Product Update: Introducing The Google Ads Attribution Window
Marketing

Product Update: Introducing The Google Ads Attribution Window

We've updated our Google Ads attribution window so you can get credit for every lead you're paying for. Read on...

Product Update: Introducing Customer Journey Tracking
Marketing

Product Update: Introducing Customer Journey Tracking

See full Customer Journey tracking and close holes where you're losing customers, boost in new conversions, and improve customer onboarding...

WhatConverts Makes Latka 250 Fastest Growing SaaS Companies
Marketing

WhatConverts Makes Latka 250 Fastest Growing SaaS Companies

WhatConverts has expanded to a full lead tracking, management and reporting tool while becoming one of the fastest growing SaaS...

What is Google Analytics 4? Here's what you need to know
Marketing

What is Google Analytics 4? Here's what you need to know

Google has a new analytics platform, but what is Google Analytics 4? Read on and learn how to use the...

Product Update: Industry leading call transcription from AssemblyAI
Marketing

Product Update: Industry leading call transcription from AssemblyAI

We partnered with AssemblyAI to bring users the most accurate call transcription software on the market. Learn more about your...

Machine Learning and The Evolution of AB Testing Tools
Marketing

Machine Learning and The Evolution of AB Testing Tools

Machine learning tools are the next iteration of AB testing tools, allowing marketers to optimize websites more quickly than ever...

How to Start a Digital Marketing Agency That Clients Will Love
Marketing

How to Start a Digital Marketing Agency That Clients Will Love

You don't just want to run an agency. You're wondering how to start a digital marketing agency that clients will...

5 Issues to Solve with Conversion Rate Optimization Tools
Marketing

5 Issues to Solve with Conversion Rate Optimization Tools

A better conversion rate means a more efficient marketing system. In this post, a special CEO guest writer reveals everything...

Should Your Business Use Local or Toll Free Numbers?
Marketing

Should Your Business Use Local or Toll Free Numbers?

In this post, we reveal the advantages and disadvantages of using local or toll free business numbers.

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