What Is a Good ROAS in 2025? (Benchmarking + Statistics)
Guest post: Tips and tricks for effective lead management
We asked the lead-tracking experts from Paperform to reveal their best practices for moving leads through the sales funnel.
Product Update: The Magic of Smart Call Routing
Send incoming calls to the right person every time, with Smart Call Routing from WhatConverts.
Guest Post: The Misunderstood Art of Inbound Marketing
The two terms inbound marketing and outbound marketing are used commonly throughout the marketing world, but there seems to be...
Product Update: Assign Users Roles and Permissions
WhatConverts lets you capture every lead along with valuable information about the lead. Many people need this information; yourself, your...
6 Marketing Report Templates You'll Actually Use
Gathering a ton of marketing data is great, but it only impacts your business if you can put it in...
3 Digital Marketing Tools That Will Make Your Job Easier
You're here because you want to be a better, more efficient marketer. Self-improvement is admirable, especially when self-improvement also helps...
Qualified Leads: The Key to More Effective Marketing
You don’t mix oil and water, or orange juice and toothpaste. The same goes for mixing qualified leads and bad...
CRM Tools Aren't Just for Sales: Why Marketers Need CRMs Too
Consider, for a moment, how your business uses its Customer Relationship Management (CRM) system. At many businesses that have CRM...
Client Communication 101: How to Say I've Got This!
Sometimes the most important lessons take the longest to learn. As a marketer, it took me awhile to realize that...
The Top 7 Ways to Prove Digital Marketing ROI
ROI; everyone wants it. Few people know how to find it. It’s become a buzzword, but ROI is so much...
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