Revenue Attribution: How to Prove Your Marketing Pays for Itself
Monthly Summary Report Update
We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...
How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns
Your captured buyer intent data is invaluable to show money invested in marketing channels is working. WhatConverts helps agencies realize...
5 Metrics Clients Want in a Marketing KPI Dashboard
Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...
What is Cost Per Lead and Why Should You Care?
Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...
7 Reasons Agencies Use Google Ads Optimization Software
See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.
Are Google Ads Worth It?
PPC ads are getting more expensive, and you might find yourself asking, are Google Ads worth it? WhatConverts can tell...
Customer Reporting Trends: How to Use Value-Based Metrics
Agencies have struggled with customer reporting for too long. It's time to show reports that prove the true value of...
Agency Pricing: How to Show Value When Clients Can't Make Sales
Your agency pricing should reflect the value you deliver to clients. How can you calculate that value when clients aren't...
How to Measure Lead Generation Metrics with WhatConverts
WhatConverts can help you figure out how to measure lead generation metrics by tracking qualified leads instead of conversions.
What Can You Learn from Attribution Reports?
Marketers are asking, what can you learn from attribution reports? Find out how attribution can improve your marketing strategy.
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