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Multi-Touch Attribution: Models, Benefits & Best Practices

Learn what multi-touch attribution is, how it works, and why it’s essential for tracking true marketing ROI across every channel and touchpoint.
Monthly Summary Report Update
Lead Analytics
Monthly Summary Report Update

We may have cracked the code on marketing reports that your clients will actually read! Finally, your clients are reading...

Alternative Solutions to GA4 Conversion Tracking
Lead Analytics
Alternative Solutions to GA4 Conversion Tracking

Google Analytics 4 is causing serious problems. And WhatConverts is the best GA4 conversion tracking alternative available. Here's why.

Lead Intelligence: The Smarter Way to Score, Qualify, & Value Your Leads
Lead Analytics
Lead Intelligence: The Smarter Way to Score, Qualify, & Value Your Leads

Lead Intelligence is an exciting new feature in WhatConverts to automatically score, qualify, and value your leads. Here’s why it’s...

How to Calculate Marketing ROI (Return on Investment)
Lead Analytics
How to Calculate Marketing ROI (Return on Investment)

Marketing ROI is short for marketing return on investment, a vital metric for showing marketing effectiveness. Here's how to calculate...

5 Best Phonexa Alternatives (In-Depth Look)
Lead Analytics
5 Best Phonexa Alternatives (In-Depth Look)

Looking for a Phonexa alternative? Compare the best call tracking alternatives and see what makes them different. We discuss how...

Identifying Buyer Intent Keywords for PPC (what you need to do)
Lead Analytics
Identifying Buyer Intent Keywords for PPC (what you need to do)

Want to learn how to find your most valuable buyer intent keywords for PPC? We go through four strategies to...

5 Metrics Clients Want in a Marketing KPI Dashboard
Lead Analytics
5 Metrics Clients Want in a Marketing KPI Dashboard

Your marketing KPI dashboard should show the metrics that clients care about. Here are five metrics PPC and SEO marketers...

How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns
Lead Analytics
How to Capture and Use Your Buyer Intent Data to Improve Marketing Campaigns

Your captured buyer intent data is invaluable to show money invested in marketing channels is working. WhatConverts helps agencies realize...

7 Reasons Agencies Use Google Ads Optimization Software
Lead Analytics
7 Reasons Agencies Use Google Ads Optimization Software

See a video showing how one marketing agency uses WhatConverts Google Ads optimization software for their clients.

What is Cost Per Lead and Why Should You Care?
Lead Analytics
What is Cost Per Lead and Why Should You Care?

Cost per lead is one of the most important marketing metrics out there. Learn how to calculate CPL and adjust...

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